Net Auctions and Auction Information |
|
Why 95% of All eBay Sellers Fail
eBay is now the 8th most visited site on the internet and it has just one purpose - sales. With 40 million visitors per month most eBay sellers are missing a golden opportunity. They are missing the opportunity to cultivate long term clients. It is a proven fact in marketing that you will continue to buy over and over again from people and companies that you know, like and trust. Yet 95% of all internet marketers fail when it comes to eBay. Most are looking for the fast buck. They have completely miss the opportunity to use eBay as a lead generation tool. They miss the opportunity to create a list of people that will be willing to consume your products over and over again. Lead generation on eBay can be accomplished in several ways. The most popular way is by using the self liquidating ad. A self liquidating ad is one that pays for itself. In other words your customer directly pays your advertising costs. They purchase from you, some form of advertising. Let me give you an example of a self liquidating advertisement. Recently I saw in a magazine an ad for a pair of sunglasses. The ad claimed that the sunglasses were free you just had to pay the shipping and handling costs. My guess is that the advertiser probably wasn't making much if any money on the sunglasses. But they also weren't losing any money. The shipping and handling most likely covered their actual costs. What they really wanted was something far more valuable - your contact information and your "permission" to market to you. In other words they are looking for qualified prospects - prospects that are interested in the products and services they are selling. Once a company has your contact information and "permission" to market to you, they will begin to establish a relationship. They will do this in a variety of ways including sending you ads for other product and services you may be interested in. Over time most customers will be worth many times more than their initial purchase. Since eBay is purely commerce site it is a perfect place to do a self liquidating ad. Let's look at an extreme example. Let's pretend that you own a car dealership that only sells high end cars. We will assume that your average car sells for $65,000. One way you could use a lead generation self liquidating ad would be by "selling" a special report. For example you could sell a report on eBay entitled "18 Ways to Drive the Car of Your Dreams for Less Than the Cost of a Yugo". Do you think a report like that would get some attention? You bet it would. The report is really nothing more than an advertisement for you. Of course you would have to write a report that had real content and offered up ways for the consumer to really do as the title suggests. A report like this however, would cost you literally nothing to produce - except your time - and there would be no overhead, no inventory, and no headaches. Since this report would be nearly all profit you could set a low "Buy It Now" price ($4.97) to attract a huge number of prospects. The revenue generated would easily offset the eBay's seller fees. In the report you could suggest several real ways for people to drive a luxury car for little money. You could also list in the report a resource for them to research. The resource you suggest would of course be your car dealership. The report did not cost you anything to produce or sell and it fully paid for itself with each person that ordered. The person buying the report is more likely interested in what you have to offer and are therefore partially qualified. Anybody that contacts you after reading the report is a fully qualified prospect and should be marketed to aggressively. Once you have their name and contact information you could send them a weekly "hot sheet" of cars that you are trying to sell. Once they purchase you could then sell them accessories and branded clothing. If they were close to your shop you could sell them on servicing. And the list goes on and on. If you study eBay there very few people using it as a lead generation tool. Yet lead generation and specifically self-liquidating advertising is a proven winner. Almost every type of business can benefit from lead generation advertising. If done correctly lead generation advertising can actually become another source of revenue for your company. Special reports are one excellent low cost lead generation tool that you can use. Look at eBay as more than just a fast buck. Look to eBay as a way to create long term clients. eBay if worked properly can be your best source of fresh leads and can really explode your sales. Todd Reese is an information marketer, eBay seller consultant, and author of http://www.AutoDigitalDelivery.com. His specialty is turning struggling eBayers into Power Sellers.
MORE RESOURCES: Presidential memorabilia, including a lock of George Washington’s hair, to be sold at NYC auction New York Post An Important Announcement About Blue Healer Auctions Duke Basketball Report How auction houses are embracing artificial intelligence Art Newspaper 19th-Century New Orleans Home up for Auction Mansion Global Ten-story Myers Building in downtown Springfield to go on auction block - The State Journal-Register Ten-story Myers Building in downtown Springfield to go on auction block The State Journal-Register School+land+auctions+raise+millions+for+education Journal Record Delinquent property tax auctions scheduled KRQE News 13 Hollywood Auction features original ruby slippers and Wicked Witch of the West’s hat Attractions Magazine Peters Towing LLC Abandoned Vehicle goskagit.com Tibbits auction raises more than $78K to help fund entertainment venue Coldwater Daily Reporter Driving Green Hydrogen Growth: The Role Of Auctions In Accelerating Sustainable Energy - Report SolarQuarter AUCTION: 2,700-Mile 1975 Chrysler Cordoba Mopar Insiders IPL Auction 2025: Italy bowler Thomas Jack Draca in IPL long list The Indian Express MLB Auctions Offering Bases, Balls, Locker Nameplates from World Series Sports Collectors Daily Bel Air Auto Auction opens 2 new lanes during its oldest event Auto Remarketing State Property Fund announces repeated auction for Zaporizhzhia Industrial Aluminium Plant Ukrinform Ruby slippers from 'The Wizard of Oz' on the auction block Muscatine Journal James Anderson registers for IPL 2025 Mega Auction: Base price and potential bidders for retired England pacer revealed Sporting News IPL 2025 mega auction: Full list of registered players and price brackets ahead of Indian Premier League auction Sporting News Stocks Showing Improved Relative Strength: ACV Auctions Investor's Business Daily 145-acre Butler County estate sells for $2.2M as high-end auctions keep growing The Business Journals Auction ‘of a lifetime’ features nearly 300 sewing machines, unique fabric 100 years old Nebraska Examiner The Wealthy Are Overpricing Their Homes. Auctions Show Just How Much. The Wall Street Journal Rare Guggenheim Collection Works Set for Sotheby’s Auction Salon Privé Magazine The FC Barcelona Foundation will auction the first team players' jerseys to raise funds for disaster victims FC Barcelona Ukraine's state property fund announces repeated auction of Zaporozhye Industrial Aluminium Plant Aluminium Circle(AL Circle) US Treasury sees no auction size increases through January, announces $125 billion refunding Reuters Elon Musk's Starlink battles Indian telcos over satellite spectrum auction demands: Report Business Today Rudi Klein "Junkyard" Auction Brings a Lot of Treasure Hagerty Media Country diary: A tense day at the sheep auction The Guardian Coal Recovered From the Titanic and Thousands of Other Historic Shipwreck Artifacts Are Going to Auction Smithsonian Magazine A Patriotic French Royal Bracelet Heads to Auction in Switzerland The Court Jeweller With Anthems and Auctions, Artists Confront the Political Moment The Provincetown Independent First Italian player to Register for Mega Auctions of the IPL 2025 Cricket Country News IPL Auction 2025: 42-year-old James Anderson registers for first time, last played T20 in 2014 The Indian Express Shohei Ohtani 50-50 home run ball auctions at record-shattering $4.4 million after last-minute flurry of bids Yahoo Sports Legend ENG player enters IPL auctions for first time for 1.25 crore Cricket Country News Auction scheduled for everything inside Pizzeria Uno in Conshohocken morethanthecurve.com IPL 2025 mega auction: Mumbai to Jeddah - Cities which have hosted Indian Premier League auctions Sporting News Terms for Nykredit's and Totalkredit's auctions - Totalkredit A/S The Manila Times Meier's Wine Cellars purchased in bankruptcy auction for $6.25M The Business Journals Michael Jordan collectibles sell for $8.5 million at Sotheby's auction Chicago Sun-Times Christie’s Will Auction Two Joan Mitchell Paintings from Rockefeller University Estimated at $32 M. ARTnews A rare copy of the US Constitution sells for $9 million at auction The Associated Press IPL 2025 mega auction: Check highest base price, key absentees and surprise picks after full list of 1574 players out Hindustan Times IPL 2025 Mega Auctions: Who Is Thomas Jack Draca, 24-Year-Old Pacer From Italy, Who Registered Himself At 1.25 Cr Jagran English IPL 2025 Mega Auction: What Is Rishabh Pant's Base Price - Check List Of Players In Highest Bracket Outlook India |
RELATED ARTICLES
From Ebay Zero to Power-Selling Hero: Using Feedback Effectively When I talk about feedback to new Ebay sellers, I usuallycompare it to having one note posted on the door of a brick-and-mortar business for every transaction. At almost any business--no matter how bad the service--you would have a lot of positive transactions; and thus a lot of positive notes. Top Secret Ebay Powerseller Technique: Classifieds Produce Auction Power I was browsing through all of the classified sections, and stumbled on Wanted to Buy. I noticed that people were placing ads for items they wanted to purchase. Increase your eBay Profits the Easy Way Sometimes the simplest things can boost the number of visitors and bids to your auction listings and increase your eBay profits.Robert G. The Top Sellers On eBay & What We Can Learn From Them A fascinating eBay case study is the number one seller on eBay, a little outfit called Marie's CDs, but is better known under its old name "1 Cent CD." Jay and Marie, current ID "jayandmarie", are an institution on eBay and are a big part of what makes eBay such an amazingly popular phenomenon. Sell Your Items at Cost and Make a Fortune on eBay! Like all ebay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the ebay relisting fees etc.So I took a moment and sat down and thought how I could deal with these items and still make money. How to Win on eBay I've bought over 100 items on eBay over three years and am ready to share my knowledge of how to win at eBay and buy from reputable sellers.1. How To Sell On Ebay & Keep Your Shirt Have you ever been delighted after a huge sale on Ebay. . The Effects of eBay on American Merchandising With one brilliantly simple idea, eBay was born just a few short years ago.From its humble beginnings in the Collectibles business, it went on to achieve the lofty heights it enjoys today. eBay is the Greatest Opportunity YOU Have to Create a Career Online eBay's being spoken about everywhere these days. At work, school, down the pub. Making Your Auction Business Stand Out From The Crowd When my sons were growing up they started playing hockey when they were 6 years old. Each of them, in their first year, scored more goals than the rest of their team combined. Before You Sell On Ebay, Take The Most Important Step If you want to earn a full-time income selling on Ebay,you must take the first and most important step in allsuccessful business ventures: you must accept that itis possible.This probably sounds really trite--and maybe it is, butthat doesn't mean it's any less true. Online Auctions: 5 Ways Your Business Can Benefit From Online Auctions Online auctions are now the new gold rush on the internet.It seems as if everyone is talking about online auctions. Boosting Your EBay Auction Profits: Just Add Audio According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.A recent trend showing up on a lot of websites is the addition of an audio clip. The 3 Minute Auction and Minute Auction Explained Am I the only person who doesn't know what a 3 minute auction is? Looking for fresh content for my site, I discover that "minute auction," or even a 5, 10 and 30 minute auction is a popular item. Some auction sites may refer to a minute auction as a "Live Bid. Finding Products to Sell on eBay Do you know how many people in US are earning their livelihood with the help of eBay? According to a new survey conducted on July 2005 by ACNielsen, a leading research firm, an astounding 724 thousand Americans respond that they rely on eBay for their main or supplemental income. Apart from these professional sellers, another 1. Online Auctions: 10 Secrets You Should Know Before Bidding At An Online Auction You may have heard about ebay and other online auctions.You may have participated in some of the biddings. Finding Antiques And Collectibles To Sell On eBay Many people who decide to make a living selling collectibles on eBay soon fail. I meet them in the line at the post office. Four Reasons Why You Should NEVER Use Animations In Your eBay Auctions Inexperienced auction sellers, or those lacking in confidence, often want to make their auction listings more dramatic and exciting. They dread the possibility that buyers will be bored by their auction and turn away with indifference. From Ebay Zero To Power-Selling Hero: What It Takes Have you ever wondered what it takes to be "the best of the best"; to outcompete everyone who tries to dowhat you are doing--and to keep them guessing exactlywhat it is that makes you so much better?If you've ever owned a commercial website before, youknow who these people are: they're the ones who sell the same product as you, but make $200,000 each year doing it. They have top rankings on search engines, flocks of loyal visitors, and a mailing list with500,000 subscribers. Is Selling On eBay Just A Hobby Or A Real Business? Q: I made extra money selling things on eBay last year. These were items I picked up at yardsales mostly. |
home | site map |
© 2006 |