Auction Information

Sell Your Items at Cost and Make a Fortune on eBay!


Like all ebay sellers I wanted to sell all of my items at a profit and what I found was that when I was getting to the end of line items that I was ending up selling them at cost, even though the items were finally selling at a profit price, because I was having to factor in the ebay relisting fees etc.

So I took a moment and sat down and thought how I could deal with these items and still make money. What I ended up doing was thinking outside the ebay sellers box and coming up with selling them at cost to make a fortune.

What I mean by this was that I was going to sell the items at no loss to me on ebay but then use the opportunity to build a relationship with the buyer that could be used to build long term profit for me. Think of it as :

A loss leader without the Loss!

Let me use a couple of examples :

Scenario One

Item sells on ebay for 20 profit, buyer buys the item and pays and thats the end of it. Your total profit is 20.

Scenario Two

Items sells at cost, zero profit but you use the sale as an opportunity to build a relationship with the buyer and lock them into your business. The buyer then buys one item a month (maybe more!) for a year giving you a profit of 240 (minimum). If these are from your website not ebay your profit will be greater as you will have no fees. Over the lifetime value of a customer this could mean thousands of pounds profit...

It is common knowledge that when a customer is locked into your business or product then they are more likely to repeat purchase, which is where the fortune part of the equation comes in. The principle can also be used when you sell at full price but as you are selling at a bargain price the customer is more likely to be interested in your offer as they will put your product and value into the same sentance.

What I am asking you to do is to take a critical look at what the true worth of ebay actually is, is is not just in instant terms but the long term possibilities far outway the short term profits.

The question is now, 'How do you build this relationship?

There are a number of ways but by far the most successful that I use is by using a simple email!!! No harder than that this building a relationship idea...

Once the customer has bought my ebay item I send a simple receipt via email thanking them for thier purchase and making them aware of my website and offering them the opportunity to join my mailing list so that I can contact them with furthur offers they may be interested in.

I make it very clear that I have no intention of flooding them with spam and give them the choice of the number of times they will be contacted in a month. This has two effects, they gain trust in your professionalism as you are seen not to be just harvesting emails and it also makes them feel in control as they set the frequency of contact.

It does mean that I have to operate a number of mailing lists but this is a small price to pay to lock customers into my products.

The majority of my customers (approx. 90%) join the '1-4 times a month list which is great as this means that I can contact them once a week with offers if I needed. This is a frequency that I feel is adequate to maintain the relationship between me and my customers as I am not seen to be spamming them but still seen to be offering products of interest to them.

It is also important to note that I do not always send out one mailing a week as it is dependent on the product you sell as to whether the customer would want to purchase once a week. i believe greatly in the relationship that I have with my customers and can see the long term benefits of maintaining this and therefore I refuse to jepordise it for a quick profit.

A point to remember, if they choose not to take the opportunity to join your list then do not keep emailing them. this is SPAM and will do no more than tarnish your company, website and products image in the eye of the buyer.

What I am saying is Think outside of the ebay box, ebay offers a massive opportunity in terms of potential customers and long term profits as opposed to short term profits.

How much would it cost to get the number of page views, that ebay listings get, on your website using your own traffic generating methods, use ebay and use it good.

Mike - Webmaster and ebay Power Seller
Online Auction Trader - an ebay sellers bible.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Washington Post

Mind-boggling array of autographs propels baseball to record-shattering auction price
Washington Post
“The sheer greatness of this ball is simply unrivaled,” SCP Auctions president David Kohler said in a statement (via MLB.com). “Its historical importance compounded by the impeccable provenance and state of preservation elevate it to singular status as ...
Baseball signed by Babe Ruth, Honus Wagner, Ty Cobb, original Hall of Famers shatters record price at auctionCBSSports.com
LOOK: Baseball signed by Ty Cobb, Babe Ruth auctions for record numberSportsnaut
Autographed baseball from first Hall of Fame class fetches record $623KSpringfield News Sun
NewsOK.com -RealClearLife -Sports Collectors Daily -SCP Auctions
all 215 news articles »


Marketplace.org

The business behind celebrity auctions
Marketplace.org
As a public school teacher in New York City, Richard Andino isn't making boatloads of money. But that doesn't stop him from attending celebrity auctions. At a Park Avenue sale last month, he dropped five grand on a gold watch once owned by the mid ...
Hard Rock History - Hard Rock CafeHard Rock Cafe
MGM Auction. Adrian Archives – Silver Screen Modes by Christian EsquevinSilver Screen Modes by Christian Esquevin
MGM bankruptcy: lion's roar has long been a whimperTelegraph.co.uk
Marketplace.org -USC Press Room - University of Southern California
all 17 news articles »


ECM Publishers

Huge Eagle Bend, MN Area Farm Estate Auction
ECM Publishers
Sept. 14 • 10:00 AM. 12441 County 22, Eagle Bend, MN. Working & collectible tractors and attachments, rock pickers, planting & tillage Equipment, toys, good shop tools, trailer & misc. items, combine & windrower, amphibious ATV, four wheeler, pickup, ...



Bidding Open For Without Reserve Auction Of Whistler, British Columbia Lakefront Residence
PR Newswire (press release)
14, 2018 /PRNewswire/ -- NYC-based Concierge Auctions has announced that the auction of a Whistler estate is now underway and bidding has begun to own the 5,570-square-foot stone chateau with 1,000 linear feet of Nita Lake frontage. Noting the current ...

and more »


Mason City Globe Gazette

Online Auction
Mason City Globe Gazette
Online Auction 350 LOTS OF PERSONAL PROPERTY Location: 202 Willamor Rd, Albert Lea, MN 56007 Bidding Ends Thurs. Aug 16th 7:00PM Railroad Memorabilia - Tools - Yard Equipment – Household As Ann has recently sold her home and is moving ...



Cullman Times Online

Delinquent tax auctions see a change
Cullman Times Online
Bidding on properties encumbered by delinquent taxes will soon look a lot different in Cullman County, thanks to a change that shifts would-be auction bidders away from anteing up for the taxes owed, and instead focuses their bargaining leverage toward ...



Mason City Globe Gazette

Farm Equipment Auction (8/18)
Mason City Globe Gazette
Farm Equipment Retirement Auction John Deere Saturday, August 18, 2018 9:30 AM Directions: From New Richland, 6 miles west on State Hwy. 30, then 5 miles north on 70th St. Watch for auction signs!. Watch for auction signs!!! VERY SHARP ...



Channel3000.com - WISC-TV3

A pig is auctioned off four times and raises $10,000 for a cancer fight ...
CNN
Waylon Klitzman was not sentimental about the animal he raised. But he cared deeply about his favorite teacher and hoped the money from the sale would help ...
Teen auctions pig to help favorite teacher, cancer researchChannel3000.com - WISC-TV3

all 25 news articles »


ECM Publishers

Brooten Auction
ECM Publishers
Sept. 1 • 10:00 AM. Tractors, antiques & collectibles, farm misc, machinery, shop equipment & tools, household, machinery. Richard & Emma Hanson, Owners. Facebook · Twitter · Email; Print; Save. Load comments. × ...



Youngstown Vindicator

MetroParks auctions Clingan Road house donated by Beeghly family
Youngstown Vindicator
MetroParks leaders hope the Clingan Road auction will be a significant piece of the fundraising effort. “We hope with the proceeds of this sale and some of the other donations we've received on behalf of the MetroParks, once we sell the home, we would ...


Google News

home | site map
© 2006