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Four Reasons Why You Should NEVER Use Animations In Your eBay Auctions
Inexperienced auction sellers, or those lacking in confidence, often want to make their auction listings more dramatic and exciting. They dread the possibility that buyers will be bored by their auction and turn away with indifference. Therefore, they reason, they will spice up their auctions with some "animations" - graphics that blink, change colors, spin, travel around the web page. Or the seller may be a tech person who loves toys and is proud of his ability to create unusual effects. Regardless of their reasons, animated elements on an auction page are almost never a good idea for the following four reasons: 1. Rather than attracting attention to the merchandise in your auction, your potential customer may watch a spinning ball or follow Santa and his reindeer through the sky. We want the customer's total attention on that all-important question: "Do I want to buy this widget or not?" Distractions are not good for your wallet. 2. Animations can make the load time of your auction listing much longer. I have been using DSL four years and have forgotten (happily!) how horrible it is to use dialup. However, for many places on this planet, high-speed connections simply are not available. For these folks, loading your page might take forever, and you can be sure they won't wait. Experts tell us that the average user spends only 7 seconds at a webpage before departing for greener pastures. If your sales page is still loading, no sale for you. 3. It takes time for you to figure out how and whether to use animations. This is time that would be better spent on writing more exciting and dynamic copy - copy that will turn a prospective customer into a real buyer. A smart business person will treat time as her most precious commodity and spend it on what is most likely to bring a sale. 4. Many of these animations are just downright annoying. I personally do not enjoy looking at screens that are twirling, whirling and blinking. Two particularly irritating animations are an inescapable message that follows up and down the left side of the page, regardless of where I'm looking, and "trails" that follow my mouse. A huge majority of people feel the same, apparently. Sellers need to make it as easy as possible for people to buy, rather than throwing obstacles in the way. Are there any occasions when animated pictures are of any value in an auction listing? Possibly. For example, if you are selling to graphic designers then animated elements might be appropriate. As always, testing, testing, testing is the only way to truly know. But for the rest of us folks - forget the glitter and focus on your merchandise. That's what makes us buy. Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
MORE RESOURCES: Trump Says He Doesn’t ‘Draw Pictures.’ But Many of His Sketches Sold at Auction. - The Seattle Times Michigan DNR land auction: 120 new plots to choose from across the state Detroit Free Press Largest piece of Mars on Earth fetches $5.3 million at auction, but young dinosaur steals the show AP News Broad Arrow Auctions Presents 1-of-4 AWD 1998 RUF CTR 2 Sport duPont REGISTRY News Alabama-based J.M. Wood Auction acquired by Ritchie Bros. in game-changing industry merger Yellowhammer News Sky Rockers Jersey Auction now LIVE Northwoods League Green Estate Online Auction: Soft Close Wednesday, August 6, 2025 chadronradio.com Capturing Liquidity with Cboe's Periodic Auctions Cboe Global Markets Remembering the auction that pitted Trump against Jeffrey Epstein for a Palm Beach estate Palm Beach Daily News Police auction set for abandoned, forfeited vehicles Toledo Blade The Fast and the Furious: Tokyo Drift Mazda RX-7 Sells for $1.2M at Bonhams Auction duPont REGISTRY News From the archives: Can Trump draw? His sketch of New York skyline sold at auction in 2017 Palm Beach Daily News Fine Ancient Art from the Prince Collection – Featuring the Guennol Grasshopper and Aztec Jaguar Mask GlobeNewswire Valentine Livestock Auction The Norfolk Daily News PEPPER’S UPCOMING 2025 AUCTION The Daily Review New ‘eBay for Government’ Helps Counties and States Auction Off Property, Reduce Waste Good News Network Hoochenanny Festival Launches Rare Whiskey Charity Auction The Whiskey Wash $30 million for young dinosaur skeleton at New York auction Just Collecting Ohioans’ electric bills could climb depending on regional grid auction Ohio Capital Journal Jurassic perk? A rare dinosaur skeleton from a Utah museum sells for massive amount at auction The Salt Lake Tribune California Losing $3 Billion a Year Over Cap and Trade Auctions California Globe Collectors are snapping up anything and everything at auctions — like the ruby slippers from 'Wizard of Oz' for $32M New York Post Global Auction Sales Fell 6 Percent for First Half of 2025, According to ArtTactic Report ARTnews.com River, lakefront and forested land among the 126 properties in DNR’s ‘surplus land’ auction MLive.com US leading index and treasury bill auctions highlight Monday’s events Investing.com Australia Sold: Largest Mars Rock Exceeds Auction Expectations ScienceAlert After Not Paying for $14.5 Million Pollock, an Art Collector Is Sued The New York Times Rare Dinosaur Fossil Sells for $30.5 Million in Record-Breaking Auction GreekReporter.com Mentor Police Auction on August 2, 2025 City of Mentor, Ohio ULM Athletics Partners with Live Source for Online Auctions University of Louisiana Monroe Athletics One 14-day auction stands between abandoned boat, Deep Thought, and new owners Milwaukee Journal Sentinel Dua Lipa’s One-Off Porsche 911 GT3 RS Heads to Auction hypebeast.com The largest Mars rock on Earth is up for auction in NYC — it could be yours for $4 million (or more) Space Darth Vader’s Main Lightsaber Set for Auction in Rare Opportunity for ‘Star Wars’ Fans (Exclusive) The Hollywood Reporter Fyre Festival Sold On eBay For $245,300 Stereogum Ceratosaur Fossil Auctioned for $30.5 Million by Sotheby’s The New York Times Largest Martian meteorite sells for a whopping $5.3M at auction: 'Geological time capsule from another world' New York Post |
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