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Four Reasons Why You Should NEVER Use Animations In Your eBay Auctions
Inexperienced auction sellers, or those lacking in confidence, often want to make their auction listings more dramatic and exciting. They dread the possibility that buyers will be bored by their auction and turn away with indifference. Therefore, they reason, they will spice up their auctions with some "animations" - graphics that blink, change colors, spin, travel around the web page. Or the seller may be a tech person who loves toys and is proud of his ability to create unusual effects. Regardless of their reasons, animated elements on an auction page are almost never a good idea for the following four reasons: 1. Rather than attracting attention to the merchandise in your auction, your potential customer may watch a spinning ball or follow Santa and his reindeer through the sky. We want the customer's total attention on that all-important question: "Do I want to buy this widget or not?" Distractions are not good for your wallet. 2. Animations can make the load time of your auction listing much longer. I have been using DSL four years and have forgotten (happily!) how horrible it is to use dialup. However, for many places on this planet, high-speed connections simply are not available. For these folks, loading your page might take forever, and you can be sure they won't wait. Experts tell us that the average user spends only 7 seconds at a webpage before departing for greener pastures. If your sales page is still loading, no sale for you. 3. It takes time for you to figure out how and whether to use animations. This is time that would be better spent on writing more exciting and dynamic copy - copy that will turn a prospective customer into a real buyer. A smart business person will treat time as her most precious commodity and spend it on what is most likely to bring a sale. 4. Many of these animations are just downright annoying. I personally do not enjoy looking at screens that are twirling, whirling and blinking. Two particularly irritating animations are an inescapable message that follows up and down the left side of the page, regardless of where I'm looking, and "trails" that follow my mouse. A huge majority of people feel the same, apparently. Sellers need to make it as easy as possible for people to buy, rather than throwing obstacles in the way. Are there any occasions when animated pictures are of any value in an auction listing? Possibly. For example, if you are selling to graphic designers then animated elements might be appropriate. As always, testing, testing, testing is the only way to truly know. But for the rest of us folks - forget the glitter and focus on your merchandise. That's what makes us buy. Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
MORE RESOURCES: Three years later, the Sheriff’s Office resumes auctions for 1,000-plus tax-delinquent properties The Philadelphia Inquirer GWS Auctions Reps Say Priscilla Presley Had 'Very Clear' Recollections of Elvis Memorabilia - PEOPLE Miura Mania at the 2024 Monterey Auctions Hagerty Media Mecum Auctions continue at the Farm Show Complex in Harrisburg WGAL Susquehanna Valley Pa. Mansfield Memorial Museum plans online auctions as it restructures to all-military museum Mansfield News Journal Nicolls and Auctions 2 Oil City Derrick NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790899 The Daily Gazette Show and sale: 4-H'ers present their animals at annual Genesee County Fair auction The Daily News Online The Auction Place LLC holds ribbon cutting ceremony SalemNews.net Iconic TriBeCa Penthouse Goes To Auction: Concierge Auctions Presents A New York City Treasure Travel And Tour World Auction of controversial African art collection in Houston again halted by 11th-hour court filing Houston Public Media Mesa County Fair livestock auction surpasses $1 million Grand Junction Daily Sentinel From Heisman Trophy to SUV, O.J. Simpson property auction approved to pay off civil claims Los Angeles Times NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790902 Carroll Daily Times Herald Camp to be sold at auction huntingdondailynews.com NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790881 NonStop Local Billings NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790895 NonStop Local Billings NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790894 The Anniston Star Some Elvis Collectibles Recently Sold at Auction Could Be Fake, Graceland Execs Allege - Robb Report TRF Holds 'Stallions for Second Chances Halter Auction' Thoroughbred Daily News South-Central Pennsylvania man is one of the top auctioneers in the country WGAL Susquehanna Valley Pa. Selected Western livestock auctions Capital Press NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790898 NonStop Local Billings TRF Announces Stallions for Second Chances Auction BloodHorse.com NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790885 Voice Of Alexandria NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790899 Starved Rock Media VIDEO | Raucous bidding at Washington County Fair Jr. Livestock Auction washingtoncountyinsider.com Boone County 4-H Livestock Auction brings in the cash Lebanon Reporter Stunning Three-Story TriBeCa, New York City Penthouse Heading to Auction via Concierge Auctions EIN News More defaults, and perhaps auctions, for Mattson-owned properties in Sonoma Valley The Santa Rosa Press Democrat MyRacehorse Launches Online Auction Fund for Aftercare BloodHorse.com Hermann Historica: Fine Antique and Modern Firearms. Auction results from 10-11-July all4shooters.com Michael Jackson’s Signed Drawings Set for Auction in Los Angeles Hollywood Reporter WWE Hall of Famer Ric Flair Reacts to Match-Worn Jungle Robe Being on Sale at Auction Bleacher Report Graceland Questions Authenticity of Elvis Presley Memorabilia Sold by Auction House Hollywood Reporter Kevin Spacey's condo in Baltimore sold after auction WBAL TV Baltimore Heartland Motorsports Park says auction canceled, 'pre-auction offer received' The Topeka Capital-Journal Selling to the highest bidder: Raleigh mansion with a Russian criminal history Raleigh News & Observer Support the future of woodworking at the IWF Silent Auction woodworkingnetwork.com Ultra-rare NES Gold Nintendo World Championships cartridge auction sits at $77,000 — one of only 26 ever made Tom's Hardware Poland: RES Auctions Timetable 2024 Clyde & Co One-off 2025 BMW M5 heads to Monterey Car Week auction Motor Authority Iconic ’80s Billboard Star Angelyne Lists Her Used Undies For Sale In Auction To Fund Her Own Film Daily Caller Dover Shoney's restaurant, the last in Ohio, to close and be sold in online auction - Times Reporter Want to own a paper machine or bulldozer? Second auction planned for Wisconsin Rapids paper mill. Wisconsin Rapids Tribune Former Trip’s Place and Gatsby’s nightclubs sell at auction for $609,000; a neighboring property brings $168,000 Baltimore Fishbowl 2024 Olympics Torch and Torchbearer’s Uniform Sell at Auction Smithsonian Magazine |
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