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Traditional Marketing Techniques for eBay Auction Ads
Ya know, I sort of giggle when I look at an ad on eBay that's just a black and white description of the item or product that's up for bid. It wasn't long ago at all that I would have done the exact same thing, but once I understood some traditional marketing techniques, not just been exposed to them; everything looked totally different.
It's been a few years now and I can't imagine how I got by in a "sales" career beforehand. I had been a fairly successful salesman in the mortgage business, or the term the public uses; Mortgage Broker. A commission only job with no promised monthly salary. My income was totally based upon my sales success or "lack of", each month. How was I able to eat without knowing how to write ad copy or how to use the "hook", or how to effectively use a "take away" move..?
Simple answer: Born for it.
If you're like me, in that you enjoy selling something that you, yourself are sold on, then eBay is where you need to be and learning traditional marketing techniques is the way to have any type of success. There is no other way for, us po folk(not millionaires), to reach such a huge amount of potential buyers for ANY type of item at all. One hundred twenty five million users! Whoa. At this point, they have daily new user sign ups in excess of one hundred thousand people...100,000 each day!
THE PRODUCT IS NOT WHAT YOU ARE SELLING!!!
Things are much more technical than that. Here's a short list of the different focuses:
Once you grasp these as the truth that they are, you'll see the potential of eBay just because you will simply be in the minority! These are the first steps of becoming an extremely over paid telecommuter or PJExec.
I've sold almost a half million dollars worth of products this year, from my bedroom, without employees, and in my PAJAMAS! Not one of my sales were drop shipped and almost every one of them was an Information Product.
I'm a High Level Powerseller on eBay, AND, I'm a Certified eBay Education Specialist, trained by eBay. When I took the acceptance exam to be an Education Specialist, in September 2004, my exam ranking was number 1! There were 582 other trainers at that point.
I have gross eBay sales of more than $300,000 this year.
I also have gross website sales of more than $140,000 this year.
I have 100% Positive Customer Feedback!!!!
I have Zero Employees.
I work, at home, in my PAJAMAS!
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