Auction Information

Professional eBay Auctions Reap the Profits for Sellers


eBay offer an unbelievable amount of traffic for ANYONE wanting to sell on their auction site, so much so that millions of items are listed on it everyday. So with all this competition how do you make sure that your listing doesn't get lost amongst the rest and that customers keep coming back to you.

The answer is simple.... Professional Listings!

This covers all aspects of the transaction from the listing itself, how the customer is interacted with to how the item is packed and shipped. If you ignore any stage of the process then you are going to force your customers to go elsewhere. Your are offering a service to the customer, if they get bad service then they will go elsewhere and remember there are millions of items for sale on eBay so the customer doesn't even have to try hard to go elsewhere.

Remember, Professional Listings will give you the edge over the rest and also the highest selling price and profit.

Split your auction process into the following stages and follow the below guidelines:

The listing itself has to be:

Correctly written, You have to grab the attention of the reader and hold it and a poorly written listing will do nothing but FORCE the customer onto the next listing available. Use your knowledge of the item and use the key words and phrases that will 'push the buttons' of the customer, if you were buying the item what would sell it to you? Look at other sellers listings and determine selling strengths and listing opportunities and develop on them, these are the people you want to stand out from after all. Above all use proper English (or your native language), do not use text speak and shortened 'phrases' and also capitalise properly as a listing completely in capitals is an instant invite to close the listing down.

Correctly formatted, eBay provide the following auction sections as standard, use them correctly and effectively to maximise your listing potential and 'kerb appeal'.

Remember first impressions count!

Auction Title

This is the FIRST thing that your customers will see. Make it short, sharp, to the point and most of all DO NOT include silly characters and smiley faces in it as all that does is make you think that the auction seller is 'just a kid'...NOT A VERY PROFESSIONAL IMAGE FOR YOUR CUSTOMERS TO HAVE.

The default search on eBay only scans the title so you need all your keywords in there, so don't waste the space on rubbish.

Auction Description

This is your opportunity to fully describe the item and as such needs to be as complete as is possible, the more information the customer has the more they know what they are buying and the more likely they are to form a professional image of you as a seller. i.e.. this seller gives a true indication of the item and doesn't try to hide anything. Always include the strengths and weaknesses (faults) of the item as these are both SELLING POINTS. Strengths are obvious but weaknesses as a selling point, surely not! The more accurate the description the more the customer can trust you and will develop a professional image of you and more importantly keep coming back to your eBay auctions.

Think about what you are writing, does it fully describe what you are trying to? Words like 'great condition' and 'like new' are not good enough because different people interpret these in different ways so be specific and add extra detail to ensure that there are no crossed wires.

This information has to be correctly presented to the customer, the majority of eBay listings as simply just typed out in the editor ebay provides, which is perfectly acceptable but your listing will just appear in boring black and white. Remember the idea is to make your listing stand out and look professional and the simplest way to do this is to use HTML to format, add tables and images in order to liven up the listing, this is very simple to achieve and I offer some FREE to use templates here. Using templates will also help to develop a business identity for your auctions so that the customer can instantly recognise you

Within your listing also take the opportunity to cross promote your other auctions, it is free publicity which will encourage the customer to take a look and will generate greater sales opportunities from singular listings. Its as simple as adding a link to your other auctions on the listing page itself.

Include Pictures

Simply remember :

A PICTURE PAINTS A THOUSAND WORDS

All professional web sites use images and so should you, for a review of the importance of pictures go to the eBay picture guide.

Always give payment and shipping details

Would you buy something without knowing the full cost ?

No, neither will your customers. A truly professional listing will always detail shipping charges up front. Again use the principle of the more information you give the better.

Mike - webmaster at Online Auction Traders Resource

Visit ebay templates to use for FREE to develop your online business.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


The Mercury News

Auctions, sales, exhibits keep history, collectibles fans entertained
The Mercury News
Past Tyme Pleasures sale: You have until Nov. 3 to place your bids for items included in the semi-annual sale of this Brentwood online auction house run by Steve Howard. Among the stash on the block: old car license plates, beer collectibles, ephemera, ...



30-Year TIPS Reopening Auctions With A Real Yield Of 1.235%
Seeking Alpha
The after-inflation yield of 1.235% was higher than where this TIPS was trading in the secondary market. That indicates weak demand. The yield was the highest for any 29- to 30-year TIPS auction since February 2014. The inflation breakeven rate came in ...

and more »


Concierge Auctions Unveils October/November Real Estate Lineup Including Luxurious Properties Across Multiple ...
PR Newswire (press release)
NEW YORK, Oct. 18, 2018 /PRNewswire/ -- Concierge Auctions has unveiled its latest auction lineup featuring 15 luxury real estate offerings across five countries and nine US states. The new opportunities — offered throughout October and November ...

and more »


Fortune

How A University IT Guy Looks To Outmaneuver Verizon and AT&T In Upcoming Spectrum Auctions
Fortune
Verizon and AT&T have more fearsome rivals than David Beyerle, a communications engineer in Penn State University's IT department. Nevertheless, the two telecom giants could soon have to bid against him at two major government airwave auctions.



Loudwire

Randy Blythe Auctions Off Grammy Medallion for Over $3000
Loudwire
Todd decided to pay it forward when he learned about Bianca's cancer diagnosis and put the medallion and certificate up for auction again on eBay to help raise funds for her treatment. Dan Rubino of Georgia was the winner of the auction, which closed ...

and more »


artnet News

At Hong Kong's Latest Round of Auctions, Work by Western Artists Reached a New High
artnet News
Although you could be forgiven for thinking otherwise, Banksy's remote-controlled theatrics at Sotheby's London weren't the only auction developments worth tracking this month. A quick look at the data from Sotheby's and Christie's most recent fine art ...

and more »


Renewables Now

OVERVIEW - RES auctions in Poland ready to take off
Renewables Now
October 19 (Renewables Now) - Two rounds of auctions for renewable energy sources (RES) in Poland are happening this and next month and these are expected to contract close to two gigawatts of wind and solar capacity. We are republishing an overview ...

and more »


eMarketer

First-Price Auctions Are Driving Up Ad Prices
eMarketer
Programmatic platforms are changing the way they price inventory, and their moves are driving up ad prices. Automated ad auctions used to predominantly operate on a second-price basis, which is where the second-highest bid determines the amount of ...



Santa Clarita Valley Signal

Local nonprofit auctions off luxury culinary experiences
Santa Clarita Valley Signal
The cheering crowd of over 100 Santa Clarita Valley residents gathered at Sand Canyon Country Club on Thursday night to bid on a chance to get an exclusive experience with various luxury chefs. The auction was hosted by feedSCV, a nonprofit that gives ...



Hearts & Science Calls To Replace First-Price Auction With Reformed Second-Price Model
AdExchanger
The Omnicom agency wants programmatic to create “clean” second-price auctions to remove the premium that buyers pay. It doesn't want to revert back to the previous second-price model, which suffers from problems around transparency and bid density, ...


Google News

home | site map
© 2006