Net Auctions and Auction Information |
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Professional eBay Auctions Reap the Profits for Sellers
eBay offer an unbelievable amount of traffic for ANYONE wanting to sell on their auction site, so much so that millions of items are listed on it everyday. So with all this competition how do you make sure that your listing doesn't get lost amongst the rest and that customers keep coming back to you. The answer is simple.... Professional Listings! This covers all aspects of the transaction from the listing itself, how the customer is interacted with to how the item is packed and shipped. If you ignore any stage of the process then you are going to force your customers to go elsewhere. Your are offering a service to the customer, if they get bad service then they will go elsewhere and remember there are millions of items for sale on eBay so the customer doesn't even have to try hard to go elsewhere. Remember, Professional Listings will give you the edge over the rest and also the highest selling price and profit. Split your auction process into the following stages and follow the below guidelines: The listing itself has to be: Correctly written, You have to grab the attention of the reader and hold it and a poorly written listing will do nothing but FORCE the customer onto the next listing available. Use your knowledge of the item and use the key words and phrases that will 'push the buttons' of the customer, if you were buying the item what would sell it to you? Look at other sellers listings and determine selling strengths and listing opportunities and develop on them, these are the people you want to stand out from after all. Above all use proper English (or your native language), do not use text speak and shortened 'phrases' and also capitalise properly as a listing completely in capitals is an instant invite to close the listing down. Correctly formatted, eBay provide the following auction sections as standard, use them correctly and effectively to maximise your listing potential and 'kerb appeal'. Remember first impressions count! Auction Title This is the FIRST thing that your customers will see. Make it short, sharp, to the point and most of all DO NOT include silly characters and smiley faces in it as all that does is make you think that the auction seller is 'just a kid'...NOT A VERY PROFESSIONAL IMAGE FOR YOUR CUSTOMERS TO HAVE. The default search on eBay only scans the title so you need all your keywords in there, so don't waste the space on rubbish. Auction Description This is your opportunity to fully describe the item and as such needs to be as complete as is possible, the more information the customer has the more they know what they are buying and the more likely they are to form a professional image of you as a seller. i.e.. this seller gives a true indication of the item and doesn't try to hide anything. Always include the strengths and weaknesses (faults) of the item as these are both SELLING POINTS. Strengths are obvious but weaknesses as a selling point, surely not! The more accurate the description the more the customer can trust you and will develop a professional image of you and more importantly keep coming back to your eBay auctions. Think about what you are writing, does it fully describe what you are trying to? Words like 'great condition' and 'like new' are not good enough because different people interpret these in different ways so be specific and add extra detail to ensure that there are no crossed wires. This information has to be correctly presented to the customer, the majority of eBay listings as simply just typed out in the editor ebay provides, which is perfectly acceptable but your listing will just appear in boring black and white. Remember the idea is to make your listing stand out and look professional and the simplest way to do this is to use HTML to format, add tables and images in order to liven up the listing, this is very simple to achieve and I offer some FREE to use templates here. Using templates will also help to develop a business identity for your auctions so that the customer can instantly recognise you Within your listing also take the opportunity to cross promote your other auctions, it is free publicity which will encourage the customer to take a look and will generate greater sales opportunities from singular listings. Its as simple as adding a link to your other auctions on the listing page itself. Include Pictures Simply remember : A PICTURE PAINTS A THOUSAND WORDS All professional web sites use images and so should you, for a review of the importance of pictures go to the eBay picture guide. Always give payment and shipping details Would you buy something without knowing the full cost ? No, neither will your customers. A truly professional listing will always detail shipping charges up front. Again use the principle of the more information you give the better. Mike - webmaster at Online Auction Traders Resource Visit ebay templates to use for FREE to develop your online business.
MORE RESOURCES: A Ten Commandments Tablet Sells for More Than $5 Million at Auction The New York Times Rip and replace funds AND an auction: Happy New Year! Fierce Network Junior Caminero MLB Debut Patch Sells For $66,000 At Auction Baseball America Unclaimed treasures find new homes at Oklahoma auction KFOR Oklahoma City Sharing the Shared Rides Through Double Auctions – Lubar College of Business University of Wisconsin-Milwaukee The Most Expensive Diamond Jewelry Auctions of 2024 Only Natural Diamonds Selected Western livestock auctions Capital Press Christie’s Wine Department Final Auctions of the Season Achieved $2.6 Million wineindustryadvisor.com 9 of the Most Exceptional Jewels Sold at Auction in New York Galerie Magazine Ancient Ten Commandments tablet sells for $5 million at Sotheby's auction The Jerusalem Post 2010 Ford F-150 Lariat With 14K Miles Up For Auction Ford Authority Shelby Cobra replica from “Bad Boys” heads to auction Motor Authority Ken Paxton Hits the Brakes on Biden’s Plans for Border Wall Auctions The Dallas Express Pagani Huayra R for sale at RM Sotheby’s Paris auction in 2025 The Supercar Blog Longtime director of Starlight Auction honored North Fort Myers Neighbor Stuttgart Rotary Club hosts record-breaking 74th Annual Radio Auction on Country 97.3 Stuttgart Daily Leader Trump blasted Biden administration's auction of border wall surplus. Can sales be stopped? The Arizona Republic Last bids for 2024, please: collector car auction market in review Magneto magazine Romania declares winners of its wind, solar power CfD auctions Balkan Green Energy News Deal Dash: Historic Second Avenue building heads to auction next month The Business Journals The Auction of a Legend! The 1989 Ferrari F40 Fetches Millions queerfeed.com.br 2002 Lincoln Blackwood With 44K Miles Heading To Auction Ford Authority With repeal measure rejected, WA carbon auction prices surge Washington State Standard 2022 Cadillac XT4 Sits in Auction Yard, Full of Pink Marker Circles. What's Wrong With It? autoevolution Need a car lift, or a dozen of them? Contents of former Erie Toyota dealership to be sold GoErie.com GOP senator moves to block feds from disposing of border wall materials amid auction backlash Fox News Arizona’s unused border wall materials were ordered to be pulled from auction site Washington Examiner Going Into Year 3 Without FCC Spectrum Auction Authority BroadbandBreakfast.com Kaufman's office building at Gravity II in Franklinton appears to sell at auction The Business Journals Bob Dylan Instruments, Handwritten Lyrics, Photos, & More Going Up For Auction - Live for Live Music Bob Dylan Instruments, Handwritten Lyrics, Photos, & More Going Up For Auction Live for Live Music Gravity office auction: What the sale could mean for the Columbus office market The Business Journals GOP hysterics over border wall auction are actually hysterical | Opinion The Arizona Republic Ten Commandments tablet, said to be 1,500 years old, goes up for auction America: The Jesuit Review Brazil to add four more pre-salt areas to future oil auctions Upstream Online 1998 Ford Contour SVT With 36K Miles Up For Auction Ford Authority Ten Commandments tablet surpasses estimates at Sotheby’s despite authenticity questions Catholic News Agency Fall Government Surplus Auctions to be Hosted Online Nov. 19, 20 With Public Preview Starting Friday Clark County (.gov) Without Drama or Banana, Art Auctions Struggle The New York Times |
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