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Effective Auction Listings - How To Create Them
Once you've created the best possible title for your item, you will move on to writing your auction description. Here, you have more space to give a detailed description of the item you are selling in the body of your auction. While the photo and title are what get a person interested in your auction and bringing them to your listing, it's your description that is going to have to induce them to actually bid on it. The sole purpose of your description is to get people to place a bid by presenting them with an honest and factual description of what you are selling. It has been shown that the chances are high that if a person doesn't place a bid the first time they view your auction, they won't come back and place one later. Furthermore, if you can get someone to bid on your auction early, this in itself will attract more possible buyers to your auction. There is an inherent curiosity when searching listings to see why someone has bid on a particular item, so auctions that already have bids stand out from those that don't. This brings even more potential bidders to your auctions. When writing your auction description, you want to list every attribute that will make it sound as appealing as possible. However, you must also be careful to be as accurate as possible in your description. Details are extremely important. The more detailed you can be about what you are selling, the better. Potential bidders want to know as much as possible about something before placing a bid on it. Even things that may seem obvious should be included. Take a few minutes and ask yourself if you were considering buying the item you're listing, what details would you want to know about it? Your description should paint a picture of the item in the persons mind. Write your auction description as if your auction didn't have any photos attached to it. If there is an imperfection or a flaw with the item, be honest and upfront about it. Ask yourself if you were the buyer and the seller left out the imperfection in the description, how would you feel when you received the item? By making your description as accurate as possible, stressing the attributes, but also giving all the details about any imperfections, you will greatly reduce the chance of having problems when the sale is completed. Your honesty will also quickly gain you a reputation for describing your items accurately. Your descriptions are also another way of attracting buyers to your auctions. While the main way people search eBay is through the search engine that uses the item titles, they can also refine their search to include words or phrases found in auction descriptions. By writing a thorough longer description, you automatically create more words that in return increase the chances of your auction being included in someone's search criteria. If there is a story that goes along with the item, include it. The buyer just has your photos and descriptions to make an informed decision with. The more flavor, detail and warmth you put into your listing, the more likely the person looking at your auction will be to bid on it. Use adjectives freely and play on any unique attributes the item has. Take the time to create a description that will make the buyer feel completely comfortable with placing a bid if it is something that he or she is interested in. Also be sure that you include all your after auction information in your description. Don't leave potential bidders in the dark concerning the shipping cost. List all shipping options and the cost of each. List the types of payments you accept. Include a definite date by which payment must be received. The clearer your instructions, the more comfortable the bidder will be and the less likely you will run into problems at the end of the transaction. Naturally all the items you sell are going to be the same. However, there will be portions of your description that can remain the same for virtually every product you sell. Once you have created a description you like and seems to get people to bid, save it and make it your template for auctions. Then simply change words and add extra information where needed. This will not only guarantee that each of your auctions will have a quality description, it will also allow you to list more auctions since you won't have to write a completely new description for every auction you list. Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com. ColdItems.ComThe Auction Rebel Blog
MORE RESOURCES: A Castle Built for a Carnegie Will Sell at Auction Mansion Global Long-Lost Klimt Painting Sells for $37 Million at Auction The New York Times Treasures From the Titanic Are Up for Auction, Exciting Collectors The New York Times Ukraine Auctions Off $200M Russian Yacht The Maritime Executive R.A.C.E Fund To Host Annual Online Auction Fundraiser Thoroughbred Daily News Indian art surges while Chinese antiquities hold firm in Asia Week auctions South China Morning Post ESTATE AUCTION - Hwy 287 S of | Auctions | bozemandailychronicle.com Bozeman Daily Chronicle 'Helen's Pajama Party' and silent auction returning to Grand Forks after COVID-19 hiatus Grand Forks Herald Seneca County faces lawsuit over auction sales FingerLakes1.com Queen Elizabeth's personal Daimler Majestic is up for auction — and you don't need to be a royal to afford it New York Post Hopkinsville Rotary Auction Tops $358000 Friday Night wkdzradio.com Investors Flock to Two-Year U.S., German Bond Auctions but For Different Reasons The Wall Street Journal Friends of the Baxter County Library Auctions ongoing until Tuesday Mountain Home Observer Hopkinsville Rotary looking to close out annual auction with a bang | NewsRadio 1230 AM/99.3 FM WHOP Sonja Morgan is auctioning her NYC townhouse after 11 years spent on and off the market New York Post Al Capone's “Sweetheart” Colt .45 Pistol Announced for Auction by Richmond Auctions StreetInsider.com GAA Classic Cars at The Palace auction draws thousands Greensboro News & Record ViaBTC auctions 'epic sat' after mining Bitcoin's halving block and holding back rewards - The Block E.C. Stoner's Phantasmo Debuts in Dell's The Funnies #45, at Auction Bleeding Cool News BloodHorse MarketWatch: Classic Contenders at Auction BloodHorse.com Portrait by Gustav Klimt sells for $32m at Vienna auction Al Jazeera English Car auction 2 Winston-Salem Journal Rappahannock News Events - The Scholarship Fund of Alexandria's Annual Gala & Auction, April 27, 6 p.m. - Midnight Rappahannock News Al Capone’s pistol ‘Sweetheart’ up for auction in Greenville Live 5 News WCSC Muhammad Ali’s former lawyer auctions off hundreds of items signed by ‘The Greatest’ KTLA Los Angeles Kentucky Fish and Wildlife spring auction set for May 6 - Kentucky Department of Fish & Wildlife Kentucky Fish and Wildlife Auction house opens for business in Utica The Central New York Business Journal John Lennon’s ‘Help!’ Guitar Headed to Auction After Spending the Last 50 Years in an Attic Rolling Stone Downtown Tucson high-rise building set to be auctioned Arizona Daily Star U.S. Treasury auctions off $44 billion of the seven year notes at a high yield of 4.716% - ForexLive US sets plan for 12 offshore wind auctions over five years 1470 & 100.3 WMBD A Buyer’s Guide to Wine Auctions SevenFifty Daily Chamberlain auction professional earns industry's top designation Tri-State Livestock News Roncalli Pierside Auction turns 40 in 2024. It will be John Jagemann's last as emcee after 39 years. Herald Times Reporter Oxford, Maine auctions off abulance NewsCenterMaine.com WCSH-WLBZ To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process AdExchanger Treasury Yields Stable After Record 5-Year Auction The Wall Street Journal Pantera Buys Discounted SOL in FTX Auction Crypto Times |
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