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12 Tips To Make Your eBay Business More Profitable
Sometimes it's the simple things that can make your eBay business more profitable and run smoother. Here are twelve things you can do that will lead to more sales and increased profits on eBay. 1. Use auction management tools or services Using an auction management tool or service allows you to automate most of your day-to-day auction business and frees up time for other activities. There are numerous ones available and the majority of them offer a free 30-day trial period. Find one that fits your needs and budget, learn how to use all of it's features, and then stick with it. Make certain the one you choose supports eBay's Item Specifics and Pre-Filled features. 2. Target all your items toward the same market There's nothing wrong with offering several different items on eBay, but try to sell things that target the same general market or 2-3 markets. You will find this makes it much easier for satisfied customers to buy from you again. The majority of my customers have returned to buy five or more items from me in the past year. You should strive for this also. 3. End all your auctions on the same day and during the same general time frame Whatever you are selling, test different days and times of the day to determine what works best for you. Once you determine what day and time works best for you, stick to that time. Your customers will come to know your auctions always end on a certain day at a certain time and know that they can go on the computer on Sunday night at 10 PM, for example, and be able to bid. 4. Fast shipping equates to repeat sales We live in an instant gratification world. Once an item is paid for, get it in the mail as quickly as possible. This will lead to higher customer feedback and repeat sales. If you aren't seeing comments about how fast a customer received their item in 60 to 70 percent of your feedback, it's taking you too long to get things in the mail and it's hurting your business. 5. Give your product a vacation once in a while It pays to stop listing an item, or type of item, every once in a while so that potential customers don't begin to take it for granted that it will always be available. You will find that if you don't list an item for two or three weeks, when you do it again, it will almost always result in increased bidding and higher bids. 6. Make use of eBay's "Second Chance" offers If you have multiples of the same item and more than one person has bid on it, make a "Second Chance" offer to the next one or two unsuccessful bidders. You will find the response rate to these offers is quite high. If you simply choose to re list, there's a good chance that many of the under-bidders will never see your item when it is re-listed. 7. Use a template to create a recognizable identity Every auction you run should have a similar layout, graphics, and style that your customers can quickly associate with you. When one of your customers clicks on an item link and first arrives at your auction, they should instantly be able to say, "This is one of Bill's auctions." They will instantly feel at home and be more ready to bid. 8. Make use of eBay's Keyword program Most people associate eBay's Keyword program with eBay stores, but it can be used very successfully in conjunction with your auctions too. The Keyword program is usually running some kind of free trial. Take advantage of it and see how it can increase both the number of bids and the ending price for your auctions. 9. Use Google's Adwords program to attract buyers Used correctly, Google's Adwords program is an excellent way to attract potential bidders who would otherwise never see your auctions. As long as you use search words or phrases that are tightly targeted to the item you are selling, this can be a cheap and effective promotional tool. 10. Sell only one item per auction There are exceptions, but bundling similar products into one auction almost always leads to fewer bids and decreased sales. While there may be times you do this to get rid of inventory that hasn't sold, it's normally not a good way to do business. 11. Sell internationally The simple truth is that if you don't allow international buyers to bid on your auctions you are throwing money out the door. This is a lucrative market with lots of money to spend. Since many sellers exclude these buyers, it only makes sense that you give them the opportunity to spend their money with you. 12. Accept PayPal If you're not accepting payment by PayPal, you may be loosing a lot of bidders and money. Buyers love the convenience of using this service and many won't bid on an item if the seller doesn't offer it as a payment option. If you're not doing it, you are throwing money away. Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com. ColdItems.ComThe Auction Rebel Blog
MORE RESOURCES: GWS Auctions Reps Say Priscilla Presley Had 'Very Clear' Recollections of Elvis Memorabilia - PEOPLE Three years later, the Sheriff’s Office resumes auctions for 1,000-plus tax-delinquent properties The Philadelphia Inquirer Mecum Auctions continue at the Farm Show Complex in Harrisburg WGAL Susquehanna Valley Pa. Mansfield Memorial Museum plans online auctions as it restructures to all-military museum Mansfield News Journal Nicolls and Auctions 2 Oil City Derrick The Auction Place LLC holds ribbon cutting ceremony SalemNews.net NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790892 ttownmedia.com Iconic TriBeCa Penthouse Goes To Auction: Concierge Auctions Presents A New York City Treasure Travel And Tour World From Heisman Trophy to SUV, O.J. Simpson property auction approved to pay off civil claims Los Angeles Times NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790895 Leader Publications NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790902 Carroll Daily Times Herald NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790892 NBC Right Now Auction of controversial African art collection in Houston again halted by 11th-hour court filing Houston Public Media Selected Western livestock auctions Capital Press NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790899 NonStop Local Billings Mesa County Fair livestock auction surpasses $1 million Grand Junction Daily Sentinel Sold! Susquehanna Valley man is one of the top auctioneers in the country WGAL Susquehanna Valley Pa. TRF Holds 'Stallions for Second Chances Halter Auction' Thoroughbred Daily News NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790898 NonStop Local Billings OJ Simpson's items can go up for auction, judge rules Fox 5 Las Vegas TRF Announces Stallions for Second Chances Auction BloodHorse.com VIDEO | Raucous bidding at Washington County Fair Jr. Livestock Auction washingtoncountyinsider.com Some Elvis Collectibles Recently Sold at Auction Could Be Fake, Graceland Execs Allege - Robb Report NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790899 Starved Rock Media NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790891 NonStop Local Billings Kevin Spacey's condo in Baltimore sold after auction WBAL TV Baltimore Las Vegas judge allows O.J. Simpson estate to auction off memorabilia KLAS - 8 News Now Whole Lotta Land ~ McGuffin donates lot for Super Auction Citizentribune Stunning Three-Story TriBeCa, New York City Penthouse Heading to Auction via Concierge Auctions EIN News NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790891 Black Hills Pioneer KIds auction showdown KEZI TV NY: Maradona, Michael Jordan and Kobe Artifacts Highlight Sotheby’s Sports Week Auctions - 54790898 Black Hills Pioneer Watch Presented To Joe DiMaggio Honoring 61-Game Hitting Streak in 1933 Now at Auction Sports Collectors Daily Hermann Historica: Fine Antique and Modern Firearms. Auction results from 10-11-July all4shooters.com More defaults, and perhaps auctions, for Mattson-owned properties in Sonoma Valley The Santa Rosa Press Democrat MyRacehorse Launches Online Auction Fund for Aftercare BloodHorse.com Support the future of woodworking at the IWF Silent Auction woodworkingnetwork.com Michael Jackson’s Signed Drawings Set for Auction in Los Angeles Hollywood Reporter Maine Masterpieces & Moxie Memorabilia at Thomaston Place Auction Galleries on August 23-25 PenBayPilot.com Graceland Questions Authenticity of Elvis Presley Memorabilia Sold by Auction House Hollywood Reporter WWE Hall of Famer Ric Flair Reacts to Match-Worn Jungle Robe Being on Sale at Auction Bleacher Report Heartland Motorsports Park says auction canceled, 'pre-auction offer received' The Topeka Capital-Journal Iconic ’80s Billboard Star Angelyne Lists Her Used Undies For Sale In Auction To Fund Her Own Film Daily Caller 4-H Blue Ribbon Livestock Auction Is at Ogle County Fairgrounds Aug. 3 Morning Ag Clips - Poland: RES Auctions Timetable 2024 Clyde & Co Selling to the highest bidder: Raleigh mansion with a Russian criminal history Raleigh News & Observer Freaks movie poster gets over $100,000 at auction JustCollecting News Kobe Bryant locker, Maradona jersey up for auction in New York Port Lavaca Wave Ultra-rare NES Gold Nintendo World Championships cartridge auction sits at $77,000 — one of only 26 ever made Tom's Hardware Dover Shoney's restaurant, the last in Ohio, to close and be sold in online auction - Times Reporter Pony Auction proceeds set another record Shore Daily News One-off 2025 BMW M5 heads to Monterey Car Week auction Motor Authority Want to own a paper machine or bulldozer? Second auction planned for Wisconsin Rapids paper mill. Wisconsin Rapids Tribune |
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