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Net Auctions and Auction Information |
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Losing Sales By Overcharging For Shipping And Handling
As a serious seller on eBay you're familiar with their fee circumventing rules. If not, visit: http://pages.ebay.com/help/policies/listing-circumventing.html. In a nutshell their rule is that you are not allowed to put an item up for bid for a penny and charge $100 for shipping and handling (S&H) in an attempt to avoid the transaction fee. Since we are not trying to avoid fees we all follow the rules - right? To a certain extent yes, but many sellers are still stretching the bubble by over charging for S&H in an attempt to maximize their profits and losing bidders in the process - the end result is the opposite of what they hoped for. Ultimately they reduce their sales and although these efforts fit within eBay's policies, when extreme, they are considered an unfair practice by many buyers. I'll give you an example. I play in a Texas-No-Hold-Em poker game once a month - just a bunch of friends who get together, play a little poker, talk about their lives and have some fun. I thought it would be nice if we had some 'professional-style' poker chips so went to eBay to buy some. I like to think of myself as an intelligent eBay shopper so I watched the auctions for a few days and noticed that the final price averaged $60 for the chips I wanted (retail is about twice that at a local store). The market was determining the price, or was it? As I watched these auctions I noticed an interesting problem, the shipping charges varied greatly. For the sake of this example let's say one seller was offering S&H at $20, another at $30 and one $50. We'll call them Seller A, Seller B and Seller C. As a buyer, if I was willing to accept the price determined by the market - in this case $60, then the final cost of the item from each of these sellers would be: Seller A: $60 + $20 = $80 I did some additional homework and discovered the package would weigh 17 pounds, the size would not increase shipping costs and the sellers were all in my state. I went to the UPS and Fed-X web sites and plugged in the needed information for shipping cost estimates. The results were $11 and $17. All things being equal the total cost of the chips should be around $71-$78. So which seller's auction did I bid on? Only one - Seller A - and I got the chips for $52, plus S&H ($72). If I hadn't won that auction I may have bid on Seller B's but probably would have lowered my total bid amount by $10. Seller C's auction closed without a singe bid. Seller A got my business, Seller B may have, and as far as I was concerned, and apparently other bidders, Seller C can go pound sand. The outcome of this example should be pretty clear and it should be obvious by now that you don't want to be Seller C. Although you may get an occasional windfall with less savvy bidders, in the long term your sales will be much less than that of other sellers of similar items. That's not to say you shouldn't recoup your shipping and handling costs in the process. We're not in business to lose money, but make sure you are not trying to pad your 'profit' at the expense of loosing bidders and ultimately sales. Take the time to do similar research on your own items and market niche and find out where you stand with your shipping and handling charges. If you're fair to your customers they will think better of you for it and in the long run your sales will be better. Š Copyright 2005 Steven Woodward - All Rights Reserved About the Author: No permission is needed to reproduce an unedited copy of this article as long the About the Author tag is left intact and included. We do request that we be informed where it is posted and reciprocal links will be considered.
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The Drinks Business Ghibli Treasures & Anime Icons Fuel Record-Setting Heritage Auction Event Animation Magazine Barbies, Kens & Friends exhibit and auction starts April 3 Sonoma Index-Tribune State Treasury firearms auctions raise money for WV law enforcement agencies Charleston Gazette Here's Why 2025 Is The Time To Buy High-Horsepower Tractors, Auction Pricing Is Staying Strong Agweb Powered by Farm Journal Cruz says Pentagon staff lobbied against spectrum auctions Punchbowl News Support Conservation Efforts: Winneshiek County Pheasants Forever Hosts Annual Banquet and Auction decorahnews.com Running a storied auction in Russell Country Montana Free Press Hubzu Enters the Commercial Real Estate Auction Market, Leveraging Its Success in Residential Auctions GlobeNewswire 300-Year-Old Ring Linked to Witch Trial Judge Goes Unsold at Auction National Jeweler 2025 Mecum Houston Auction To Begin April 3 duPont REGISTRY Online Auction underway for 135 Madison Street in Wellsville, see GALLERY THE WELLSVILLE SUN Independence hotel is heading to auction â again Crain's Cleveland Business Sealed Ghostbusters VHS Sells for $3,800 in Goodwill Auction Ghostbusters News Apollo Art Auctions Presents: Fine Ancient Art & Antiquities â The Prince Collection Yahoo Finance RESULT OF RIKSBANK AUCTIONS GOVERNMENT BONDS The Manila Times Trump signed impeachment report could fetch thousands at auction Washington Examiner DoubleACS to feature 'Rotary Auction' The Sun Chronicle Over 1,300 Acres of Minnesota Farmland Will Be Up for Auction in April 2025 Successful Farming Wind power developers stay away from Italian tender as sector awaits new auction system Windpower Monthly W. Bridgewater man lands 'Shark Tank' deal; Brockton auctions off properties: Top stories Enterprise News This 1965 Ford GT Prototype Roadster Raced at Le Mans. Now It Could Fetch $10 Million at Auction. Robb Report Is This the Coolest Michael Jordan Jersey Ever Sold At Auction? 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