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The Top Sellers On eBay & What We Can Learn From Them
A fascinating eBay case study is the number one seller on eBay, a little outfit called Marie's CDs, but is better known under its old name "1 Cent CD." Jay and Marie, current ID "jayandmarie", are an institution on eBay and are a big part of what makes eBay such an amazingly popular phenomenon. This little company is literally an eBay dream come true. They started small out of their home in California in 1999 and began growing quickly. To date they have completed over 1 million auctions on eBay and have a feedback rating of 177,018 with 99% satisfaction from their customers! When I say grow, I mean it in a Jack and the Beanstalk kind of way. Their business started out as a little fly-by-night outfit and has now sold over 1 million dollars (yep, that's $1,000,000) annually for the past three years? Let me repeat that: over a million dollars in sales each year for three years running! Now THAT is growth! They employ several people, have three small buildings in southern California, and ship items all over the world (mainly CDs). They got their fame from their auctions for CDs that start at only a penny? What can we learn from this fascinating case study? What do Jay and Marie actually do? Well, for one thing, they have huge numbers of auctions. Today, they have 83 pages of auctions listed. eBay lists 50 auctions to a page, so that is over 4,000 auctions. Secondly, they offer great value, because their CDs begin at one cent. Yes, all of them. None of their auctions has a reserve. Does it pay off? You betchum! Today, looking through 4 pages of eBay auctions, only 3 of them had no bids - so far. And, naturally, their great feedback and reputation work heavily in their favor. After all, how many eBay sellers have 177,000+ feedback points with over half a million transactions completed. This case study shows all of us how smart marketing and a great business model can pay off on eBay - and ecommerce, in general. Sydney Johnston, the AUCTION QUEEN, was one of the original sellers on eBay and has been selling on eBay since the winter of 1996. She is the originator and teacher of the famous Auction Genius Course, a powerful 16 hour multi media seminar on the Internet that teaches her students how to sell on ebay.
MORE RESOURCES: Doris Day’s Estate Will Go Up for Auction in April Hollywood Reporter For Auctions, It’s ‘No Froth,’ but ‘Steady.’ That’s the New Normal. The New York Times Check made out to and signed by Michael Jordan from 1984 billiards bet at UNC goes up for auction CBS Sports Auction: Charles Manson's Bible, movie proposal, and Squeaky Fromme love letter Washington Examiner Fall Art Auctions See Significant Declines The New York Times Farmland Auctions: A Wild Day in Southeast South Dakota Successful Farming Serena Williams' Broken Tennis Racket from Controversial 2018 U.S. Open Final Up for Auction PEOPLE.com Mall's contents up for auction | Local News Rutland Herald 19th Annual PAL Auction Tuesday WKBW-TV Disney auction puts animatronics, art, rare documents on block Orlando Sentinel Riverside, Coffin golf course assets to be sold at auction Indianapolis Business Journal Who Won Auction Week? Here Are 13 Key Takeaways From New York’s Head-Spinning $1.1 Billion Fall Art Sales artnet News Former ACV Auctions employees files legal complaint against company - Buffalo Business First Buffalo Business First $100 Million for a Painting? Not This Auction Week The Wall Street Journal Disney auction offers vintage gear, concept designs and a few creepy items that wouldn't fly today Orlando Weekly Bronte manuscript sells for 780,000 euros at Paris auction Al Jazeera English 10 most expensive Disneyland items in an auction featuring 1,500 theme park collectibles The Mercury News Nevada treasurer, Clark County conducting auctions Las Vegas Review-Journal Jewelry auction will fund highway upgrade in Nayarit: AMLO Funds raised from an auction of confiscated Mexico News Daily France's 5G spectrum auction delayed to March 2020: sources One America News Network ACV Auctions closes on $150 million in venture capital, the largest single round in Buffalo history - Buffalo Business First Buffalo Business First KAR Auction Services CEO to join business hall of fame Current in Carmel Tuscan-Style Estate in Texas To Hit Auction Block Next Month Mansion Global Companies pushing controversial 5G spectrum auction offer to give at least 30% of proceeds to U.S. Treasury MarketWatch West Carroll: Pies galore at American Legion Post auction in Taneytown; holiday gift ideas Baltimore Sun Local artists support Ella's Friends silent auction Chicago Daily Herald VRHC silent wreath auction The Daily Advocate March of Dimes Signature Chefs Auction 2019 WTAJ - www.wearecentralpa.com Properties sold at Buffalo tax auction fall to ‘historic’ low WIVB.com - News 4 Last Saab 9-3 built nets nearly $48,000 at auction Autoblog 日本版 Why Brazil's Oil Auctions Will Fail Again OilPrice.com Colleyville castle-style estate goes to auction The Dallas Morning News Hot Lots: 7 Tantalizingly Undervalued Artworks in New York’s Fall Auctions, According to the Experts artnet News Cyberattack Takes Dallas-Based Heritage Auctions Offline Dallas Observer Ex-NBA star Jermaine O'Neal's Texas mansion, once listed at $11.49 million, goes up for auction Chron.com Gas station memorabilia from Mundelein repair shop going up for auction Chicago Daily Herald Equestrian ranch in Bartonville goes to auction without reserve The Dallas Morning News Get your bids ready: Fourth auction of Neil Armstrong's belongings begins Oct. 25 The Cincinnati Enquirer The Ultra Rare Nike Moon Shoe Going Up For Auction Sole Collector Brazil Had High Hopes for Its Big Oil Auction. They Went Bust. The New York Times Marc Jacobs’s Personal Collection Is Headed to Auction Architectural Digest The 31st annual John Noble Auction draws patrons of the arts to the museum at Snug Harbor SILive.com DNR speeds up tamarack timber auctions as beetle decimates Minnesota stands Minneapolis Star Tribune NSE facilitates primary subscription for retail investors in State Development Loan auctions Business Insider India |
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