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Net Auctions and Auction Information |
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Effective Auction Listings - How To Create Them
Once you've created the best possible title for your item, you will move on to writing your auction description. Here, you have more space to give a detailed description of the item you are selling in the body of your auction. While the photo and title are what get a person interested in your auction and bringing them to your listing, it's your description that is going to have to induce them to actually bid on it. The sole purpose of your description is to get people to place a bid by presenting them with an honest and factual description of what you are selling. It has been shown that the chances are high that if a person doesn't place a bid the first time they view your auction, they won't come back and place one later. Furthermore, if you can get someone to bid on your auction early, this in itself will attract more possible buyers to your auction. There is an inherent curiosity when searching listings to see why someone has bid on a particular item, so auctions that already have bids stand out from those that don't. This brings even more potential bidders to your auctions. When writing your auction description, you want to list every attribute that will make it sound as appealing as possible. However, you must also be careful to be as accurate as possible in your description. Details are extremely important. The more detailed you can be about what you are selling, the better. Potential bidders want to know as much as possible about something before placing a bid on it. Even things that may seem obvious should be included. Take a few minutes and ask yourself if you were considering buying the item you're listing, what details would you want to know about it? Your description should paint a picture of the item in the persons mind. Write your auction description as if your auction didn't have any photos attached to it. If there is an imperfection or a flaw with the item, be honest and upfront about it. Ask yourself if you were the buyer and the seller left out the imperfection in the description, how would you feel when you received the item? By making your description as accurate as possible, stressing the attributes, but also giving all the details about any imperfections, you will greatly reduce the chance of having problems when the sale is completed. Your honesty will also quickly gain you a reputation for describing your items accurately. Your descriptions are also another way of attracting buyers to your auctions. While the main way people search eBay is through the search engine that uses the item titles, they can also refine their search to include words or phrases found in auction descriptions. By writing a thorough longer description, you automatically create more words that in return increase the chances of your auction being included in someone's search criteria. If there is a story that goes along with the item, include it. The buyer just has your photos and descriptions to make an informed decision with. The more flavor, detail and warmth you put into your listing, the more likely the person looking at your auction will be to bid on it. Use adjectives freely and play on any unique attributes the item has. Take the time to create a description that will make the buyer feel completely comfortable with placing a bid if it is something that he or she is interested in. Also be sure that you include all your after auction information in your description. Don't leave potential bidders in the dark concerning the shipping cost. List all shipping options and the cost of each. List the types of payments you accept. Include a definite date by which payment must be received. The clearer your instructions, the more comfortable the bidder will be and the less likely you will run into problems at the end of the transaction. Naturally all the items you sell are going to be the same. However, there will be portions of your description that can remain the same for virtually every product you sell. Once you have created a description you like and seems to get people to bid, save it and make it your template for auctions. Then simply change words and add extra information where needed. This will not only guarantee that each of your auctions will have a quality description, it will also allow you to list more auctions since you won't have to write a completely new description for every auction you list. Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com. ColdItems.ComThe Auction Rebel Blog
MORE RESOURCES: A big domino is about to fall in Boston’s beleaguered office market The Boston Globe How to buy stolen luxury items from the police (including Rolex watches and Chanel handbags) The Telegraph Problem Property Headed To Auction The Caledonian-Record How Will The Diamond Comic Distributors Auction Affect Collectors? Bleeding Cool News Ranch Bottle Auctions Trend Hunter March 12 and 13 Online Auctions Offer Contrast in Tastes, from Funko Pop to Historic Treasures TAPinto.net Broad Arrow Auctions $9.5m Ferrari Arts and Collections International Creamer Auction Co. 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Barstool Sports Google Ads run different auctions for each ad location Search Engine Land Bolaffi Auctions brings to market, after more than 60 years, a rare work by Fernand Léger Finestre sull'Arte Live Now: The Insider Auction Anash.org - Good News Brazil planning to auction 20 port contracts in 2025 BNamericas English John G. Kraman Obituary January 12, 2025 Fitzgerald Funeral Home Over-subscribed European Hydrogen Bank auction receives 61 bids for Innovation Fund support, including 8 maritime projects European Union London contemporary art auctions kick off with £5.4m record for Lisa Brice, despite geopolitical chaos Art Newspaper A Single Cheeto Sold for Nearly $90,000? The New York Times Cheeto Shaped Like Pokémon Sells for $87K at Auction Hyperallergic Lasalgaon Onion Auctions Resume After Farmers’ Protest Over Price Drop The Hindustan Gazette Auction of lithium block annulled due to lack of bids The Tribune India Tobacco auctions begin in Andhra Pradesh; ryots expect higher prices The New Indian Express EU’s 2nd hydrogen auction oversubscribed but interest dips Renewables Now Censorship and Australia’s Venice Biennale pavilion, a controversial AI auction, and Elizabeth Catlett in Washington—podcast Art Newspaper European Hydrogen Bank’s auction four times oversubscribed Balkan Green Energy News Iconic "Mini" ute up for auction DRIVEN Car Guide A Cheeto shaped like the beloved Pokémon Charizard is auctioned for $87,840 The Associated Press Rare Ferrari 512 BB ‘Wide Body’ example heads to auction The Irish News Michael Jordan’s and Kobe Bryant’s first-ever NBA jerseys expected to sell for $10 million apiece CNN Back-to-Back Jordan, Kobe Debut Jersey Auctions Could Net $20 Million Sports Collectors Daily Magnus Carlsen’s controversial jeans sell for $36,100 at auction - The Athletic - The New York Times |
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