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Effective Auction Listings - How To Create Them
Once you've created the best possible title for your item, you will move on to writing your auction description. Here, you have more space to give a detailed description of the item you are selling in the body of your auction. While the photo and title are what get a person interested in your auction and bringing them to your listing, it's your description that is going to have to induce them to actually bid on it. The sole purpose of your description is to get people to place a bid by presenting them with an honest and factual description of what you are selling. It has been shown that the chances are high that if a person doesn't place a bid the first time they view your auction, they won't come back and place one later. Furthermore, if you can get someone to bid on your auction early, this in itself will attract more possible buyers to your auction. There is an inherent curiosity when searching listings to see why someone has bid on a particular item, so auctions that already have bids stand out from those that don't. This brings even more potential bidders to your auctions. When writing your auction description, you want to list every attribute that will make it sound as appealing as possible. However, you must also be careful to be as accurate as possible in your description. Details are extremely important. The more detailed you can be about what you are selling, the better. Potential bidders want to know as much as possible about something before placing a bid on it. Even things that may seem obvious should be included. Take a few minutes and ask yourself if you were considering buying the item you're listing, what details would you want to know about it? Your description should paint a picture of the item in the persons mind. Write your auction description as if your auction didn't have any photos attached to it. If there is an imperfection or a flaw with the item, be honest and upfront about it. Ask yourself if you were the buyer and the seller left out the imperfection in the description, how would you feel when you received the item? By making your description as accurate as possible, stressing the attributes, but also giving all the details about any imperfections, you will greatly reduce the chance of having problems when the sale is completed. Your honesty will also quickly gain you a reputation for describing your items accurately. Your descriptions are also another way of attracting buyers to your auctions. While the main way people search eBay is through the search engine that uses the item titles, they can also refine their search to include words or phrases found in auction descriptions. By writing a thorough longer description, you automatically create more words that in return increase the chances of your auction being included in someone's search criteria. If there is a story that goes along with the item, include it. The buyer just has your photos and descriptions to make an informed decision with. The more flavor, detail and warmth you put into your listing, the more likely the person looking at your auction will be to bid on it. Use adjectives freely and play on any unique attributes the item has. Take the time to create a description that will make the buyer feel completely comfortable with placing a bid if it is something that he or she is interested in. Also be sure that you include all your after auction information in your description. Don't leave potential bidders in the dark concerning the shipping cost. List all shipping options and the cost of each. List the types of payments you accept. Include a definite date by which payment must be received. The clearer your instructions, the more comfortable the bidder will be and the less likely you will run into problems at the end of the transaction. Naturally all the items you sell are going to be the same. However, there will be portions of your description that can remain the same for virtually every product you sell. Once you have created a description you like and seems to get people to bid, save it and make it your template for auctions. Then simply change words and add extra information where needed. This will not only guarantee that each of your auctions will have a quality description, it will also allow you to list more auctions since you won't have to write a completely new description for every auction you list. Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com. ColdItems.ComThe Auction Rebel Blog
MORE RESOURCES: Slightly Weaker Start Ahead of Afternoon Treasury Auction Mortgage News Daily Homeowners in a fix as KCB auctions 78 Greatwall apartments Business Daily Prison toilets and more: Items from former Hempfield lockup are hitting the auction block - TribLIVE Travis County moves foreclosure auctions online - Austin Business Journal The Business Journals ACV Auctions lays off over 30 employees company-wide Buffalo News Sylvester Stallone Auctioning Off Watch Collection, Including Rare Patek Philippe Piece Men's Journal Sylvester Stallone's watches to go on sale, including a Patek that could fetch millions Fox Business ACV Auctions (NASDAQ:ACVA) Posts Better-Than-Expected Sales In Q1 But Quarterly Guidance Underwhelms Yahoo Finance DC Auctions to host live, online auction event Thursday Northern Nevada Business Weekly Super-sized red Radio Flyer wagon that you can drive is up for auction WVTM13 Birmingham 1977 Tyrrell P34 heads to auction Motor Authority Florida Beach House in Panhandle's Popular "30A" Area Scheduled for Luxury Auction® June 1st PR Newswire Prince's Famous Purple Rain Tour Guitar 'Cloud 3' Expected To Auction Off For Up To $600k TheJasmineBrand Photos: St. Johns County auction of surplus goods ActionNewsJax.com Hurley Rooster Auction returns after nine-year hiatus The Daily Freeman Foundation auction proved 'The Force' of Skagit poetry La Conner Weekly News 2024 Sonoma County Barrel Auction Raises More Than $400000 wineindustryadvisor.com Portsmouth auction of 3 seized downtown properties stalled by lawsuit: What's next Seacoastonline.com Prince “Cloud” guitar drifts to $600,000 auction JustCollecting News Super Famicom prototype pulls in $3 million bid via online auction only to mysteriously vanish GoNintendo Fleet - Royal Romance auction collapses SuperyachtNews.com Owner of Port Norfolk parcels files for bankruptcy ahead of auction | Dorchester Reporter Dorchester Reporter UniFirst to Support Charity Auction Benefiting National Guard Relief Foundation Coinciding with NASCAR Throwback ... Yahoo Finance Following Klimt auction, questions remain unanswered DW (English) Pig Squeal Show and Auction May 11th | News | moultonadvertiser.com Moulton Advertiser Abell Auction Co. Presents the Estate of Legendary Hollywood Luminaries and Civic Activists Francis and Marion ... Business Wire Rob Wolfe of American Pickers and Jordan Richmond of Richmond Auctions Announce Second Annual Bettendorf ... Morningstar Silent Auction Raises Funds For Library | News, Sports, Jobs Jamestown Post Journal Japan: 1.67GW of energy storage winners in inaugural low carbon capacity market auction Energy-Storage.news Muhammad Ali: Boxing champ's retirement home up for auction Courier Journal Sotheby's to Auction Sylvester Stallone's Watches National Jeweler Treasury Auction Results Forex Factory May 2024 Auction Block Georgetowner Prices for large European place rebound, smaller sizes take a dip on Pefa auctions Undercurrent News NRA Foundation Banquet & Auction to Kick Off 153rd NRAAM | An Official Journal Of The NRA American Hunter Florida Beach House in Panhandle's Popular "30A" Area Scheduled for Luxury Auction® June 1st InvestorsObserver 2 DAY AUCTION Friday May 17 @ 5pm | Ads | northwestsignal.net Napoleon Northwest Signal Auction May 18 aims to get rid of tons of Columbia County surplus The Augusta Chronicle Foxtrot assets to be sold at auction via JP Morgan Bank Crain's Chicago Business Look inside: Iconic Union Building in Charleston goes up for auction Thursday Charleston Gazette-Mail Columbus Walmart closed for missing ‘financial expectations’ to auction off equipment - NBC4 WCMH-TV Historic Detroit mansion pulled from market, will go to auction instead WDIV ClickOnDetroit Iconic Union Building in Charleston goes up for auction Thursday Huntington Herald Dispatch City holding surplus auction on May 9 The Owensboro Times Wintrust Business Minute: Auction to be held for assets belonging to Foxtrot WGN Radio - Chicago Stallone watch auction includes Patek Philippe Grandmaster Chime JustCollecting News Auction set for 'substantially all' Foxtrot assets after sudden closure The Business Journals Join the benefit for Mike Smith: Music, auctions and food at Koo Koo's 2 on May 19th newschannel20.com The Mulehouse scheduled for foreclosure auction Main Street Media of Tennessee Guitar formerly owned by Prince set for auction hotpress.com Sylvester Stallone to Auction $6M Watch Collection Hollywood Reporter |
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