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12 Tips To Make Your eBay Business More Profitable
Sometimes it's the simple things that can make your eBay business more profitable and run smoother. Here are twelve things you can do that will lead to more sales and increased profits on eBay. 1. Use auction management tools or services Using an auction management tool or service allows you to automate most of your day-to-day auction business and frees up time for other activities. There are numerous ones available and the majority of them offer a free 30-day trial period. Find one that fits your needs and budget, learn how to use all of it's features, and then stick with it. Make certain the one you choose supports eBay's Item Specifics and Pre-Filled features. 2. Target all your items toward the same market There's nothing wrong with offering several different items on eBay, but try to sell things that target the same general market or 2-3 markets. You will find this makes it much easier for satisfied customers to buy from you again. The majority of my customers have returned to buy five or more items from me in the past year. You should strive for this also. 3. End all your auctions on the same day and during the same general time frame Whatever you are selling, test different days and times of the day to determine what works best for you. Once you determine what day and time works best for you, stick to that time. Your customers will come to know your auctions always end on a certain day at a certain time and know that they can go on the computer on Sunday night at 10 PM, for example, and be able to bid. 4. Fast shipping equates to repeat sales We live in an instant gratification world. Once an item is paid for, get it in the mail as quickly as possible. This will lead to higher customer feedback and repeat sales. If you aren't seeing comments about how fast a customer received their item in 60 to 70 percent of your feedback, it's taking you too long to get things in the mail and it's hurting your business. 5. Give your product a vacation once in a while It pays to stop listing an item, or type of item, every once in a while so that potential customers don't begin to take it for granted that it will always be available. You will find that if you don't list an item for two or three weeks, when you do it again, it will almost always result in increased bidding and higher bids. 6. Make use of eBay's "Second Chance" offers If you have multiples of the same item and more than one person has bid on it, make a "Second Chance" offer to the next one or two unsuccessful bidders. You will find the response rate to these offers is quite high. If you simply choose to re list, there's a good chance that many of the under-bidders will never see your item when it is re-listed. 7. Use a template to create a recognizable identity Every auction you run should have a similar layout, graphics, and style that your customers can quickly associate with you. When one of your customers clicks on an item link and first arrives at your auction, they should instantly be able to say, "This is one of Bill's auctions." They will instantly feel at home and be more ready to bid. 8. Make use of eBay's Keyword program Most people associate eBay's Keyword program with eBay stores, but it can be used very successfully in conjunction with your auctions too. The Keyword program is usually running some kind of free trial. Take advantage of it and see how it can increase both the number of bids and the ending price for your auctions. 9. Use Google's Adwords program to attract buyers Used correctly, Google's Adwords program is an excellent way to attract potential bidders who would otherwise never see your auctions. As long as you use search words or phrases that are tightly targeted to the item you are selling, this can be a cheap and effective promotional tool. 10. Sell only one item per auction There are exceptions, but bundling similar products into one auction almost always leads to fewer bids and decreased sales. While there may be times you do this to get rid of inventory that hasn't sold, it's normally not a good way to do business. 11. Sell internationally The simple truth is that if you don't allow international buyers to bid on your auctions you are throwing money out the door. This is a lucrative market with lots of money to spend. Since many sellers exclude these buyers, it only makes sense that you give them the opportunity to spend their money with you. 12. Accept PayPal If you're not accepting payment by PayPal, you may be loosing a lot of bidders and money. Buyers love the convenience of using this service and many won't bid on an item if the seller doesn't offer it as a payment option. If you're not doing it, you are throwing money away. Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com. ColdItems.ComThe Auction Rebel Blog
MORE RESOURCES: Rare Early Basquiat to Lead Sotheby’s Contemporary Auctions in New York with $10 M. to $15 M. Estimate ARTnews.com Stephen Fleming admits auction misfire after CSK's IPL 2025 campaign spirals with 7th loss: 'It's not perfect science' Hindustan Times Want a one-of-a-kind man cave treasure? Portions of Spartan Stadium scoreboards up for auction Lansing State Journal Top 10 Car Auctions To Watch in 2025 duPont REGISTRY News Boys & Girls Clubs of Metro South raises $544K through Gala Auction at Gillette Stadium Taunton Daily Gazette FERC approves PJM capacity auction price cap, floor Utility Dive Kentucky Fish and Wildlife spring auction set for May 5 Kentucky Fish and Wildlife (.gov) Auction planned for cancer patient huntingdondailynews.com State announces auction date of surplus heavy equipment and state vehicles Vermont Business Magazine Growing Chesterhill Produce Auction has been a two-decade labor of love Athens County Independent Two suspects arrested in connection with Warren County car auction robbery FOX19 | Cincinnati Auctions The Military And CIA-Provenance Highlights Of The Monaco Legend Group Spring Auction Hodinkee Why confidence in the commercial property market is building and why auctions are leading the charge CoStar This iconic Route 66-inspired Springfield restaurant is going up for auction Springfield News-Leader Rare Custom Rolex Daytona Heads to Auction nationaljeweler.com Auction: Wellsville household is on sale until April 30, see GALLERY the wellsville sun Napoleon's sword to be sold at auction in Paris Yahoo News UK Tall Order: Artis Gilmore Consigns Collection To Grey Flannel Auctions Sports Collectors Daily iDealwine Publishes Their Data-Driven Auction Barometer Wine Industry Advisor West Haven office building hits auction block Hartford Business Journal Wake Forest University Athletics Auctions Wake Forest University Athletics Mecum Auctions Announces 38th Original Spring Classic At Indiana State Fairgrounds This May DriveSpark Troubled Reno Kimpton site hit with auction notice by lender Reno Gazette Journal Bike from Pee-wee’s Big Adventure Going Up for Auction Consequence of Sound Rotary Club looking for the community’s help to smash their Auction total heading into the weekend whopam.com Imperial Glass collectors set for 49th annual convention featuring Lucille Kennedy auction in Ohio WTRF Bass House Art Collection Heads to Christie’s for Global Auction Fort Worth Magazine A Magritte Drawing Found on eBay for Less Than $2,000 Heads to Auction for Over $100,000 ARTnews.com Charity Auction Offers Exclusive Ghostbusters Experience: Tour Ghost Corps, Meet Jason Reitman, Plus More Ghostbusters News Valley Haven gears up for auction Friday Valley Times-News Game-Used or Autographed All auctions Baltimore Orioles Auctions Clean Energy Auctions in Latin America Inter-American Dialogue The Union flew the white flag of surrender at Fort Sumter. Now it's up for auction in Greenville. Post and Courier Why Did This Broken Ceramic Pot Sell for More Than $60,000 at Auction? Smithsonian Magazine Guatemala opens 1.4 GW energy auction pv magazine International |
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