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Boosting Your EBay Auction Profits: Just Add Audio
According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio. A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer. The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item. Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone. With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder. But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge. How to add audio to a web site: The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer. There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach. For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions. Here are two: Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend) Sound Streamer - http://soundstreamer.thynke.com - (Less expensive) Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you. Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com This Article Is © 2005 & May Be Published Solely In Its Entirety, Un-Modified, Provided The Above Resource Box Is Included Along With Active (Clickable) Links.
MORE RESOURCES: Muhammad Aliâs former lawyer auctions off hundreds of items signed by âThe Greatestâ KTLA Los Angeles Troostwijk Auctions announced as auction house for the sale of seized superyacht Royal Romance SuperYacht Times O.J. Simpson's Credit Card Is Being Sold in an Online Auction Yahoo Entertainment Stocks Rally As Rates Stall Ahead of Treasury Auctions and Data Dump Monster Stock Market Commentary Machinery Pete: 33-Year-Old John Deere Fetches High Auction Haul Agweb Powered by Farm Journal ViaBTC auctions 'epic sat' after mining Bitcoin's halving block and holding back rewards - The Block Real Estate Quarterly: Auctions On the Rise Los Angeles Business Journal AUCTIONS Coming Soon West Bend News A Buyersâ Guide to Wine Auctions SevenFifty Daily Oman to lift crude output, plans further offshore auctions Quantum Commodity Intelligence Hopkinsville Rotary Auction runs April 22-27 at Memorial Building Hoptown Chronicle Palmdale students bring pigs to auction | News | avpress.com Antelope Valley Press Southwest Seattle Historical Society annual Online Auction features West Seattle experiences Westside Seattle Ferrari LaFerrari prototype listed for auction Motor Authority Sothebyâs Islamic art auction spotlights Ottoman gems Middle East Monitor The Firefighter Bachelor Auction KLAS - 8 News Now Civitan Radio Auction Continues Tonight WZDM 92.1 To Make Auctions Greener, Publishers Need More Data â And A Guarantee They Wonât Go Broke In The Process AdExchanger Tiffany Chandelier Highlights Heritage Pursuit Of Beauty Auction Antiques and the Arts Online Alma Consignment Auction results in $22,000 in sales | South Central Illinois' News, Sports and Weather Station WJBD News - Salem, Illinois Tarzan Jacket Art, Lincoln Assassination Reward Poster: Auction Preview Fine Books & Collections Magazine Beechwood Airpark in Limestone County up for auction The Decatur Daily What's Your Bid? Los Angeles Business Journal Top Lots, Trends, And Affordable Picks To Watch At Monaco Legends Group's 2024 Spring Auction HODINKEE This ultra-rare Rolex split-seconds chronograph, accompanied by a cheese knife set a new auction record by selling for ... Luxurylaunches Savor the Flavor of Philanthropy at The Texas Wine Auction on May 4th wineindustryadvisor.com Four Joan Mitchell paintings could collectively bring more than $50m during New York's spring auctions Art Newspaper NEARBY: Pipersville Estate With Amenities & Survival Bunker Goes To Auction New Hope Free Press Store Display Size Rabbit Candy Container Springs To Top Of Bertoiaâs Auction Antiques and the Arts Online Lotus' first F1 race car heads to auction Motor Authority Oxford, Maine auctions off abulance NewsCenterMaine.com WCSH-WLBZ Former Morgan mansion in Alliance to be auctioned April 24 by Kiko Canton Repository Central bank successfully auctions 3,400 taels of SJC-branded gold bars http://en.vietnamplus.vn/ Mount Carmel Senior Center hosts silent auction | Features | timesnews.net Kingsport Times News Jackie Kennedy's Bible up for auction Premier Christian News Long-lost first USS Enterprise model from 'Star Trek' goes home Honolulu Star-Advertiser Rare Rolex watch sells for record $3.5million at auction Supercar Blondie Part of Evergreen Square in Peoria will go up for auction Peoria Journal Star Rotary auction kicked-off Monday | News Hopkinsville Kentucky New Era Rutherfordton Kiwanis Charity Auction raises $22,000 | Archives The Daily Courier GoDaddy to nix customer listings on GoDaddy Auctions Domain Name Wire |
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