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5 Reasons Why Playing Music On Your Auctions Is A Bummer Of An Idea
There are 147 million registered users on eBay, and tens of millions of those are desperately fighting to make sales on eBay. When trying to make their auction listings as powerful as possible, many sellers use ill-advised tactics. They think that if they entertain buyers, they are more likely to get a sale. And as the Internet becomes more multi-media, there are many temptations thrown in our way, especially the use of sound. Using background music or sounds, unless you're selling music, is probably a bad idea. If you are going to include music or even an audio product pitch, you are wise to include a command panel that will allow the viewer to listen or not as she pleases. Do not! Do not! Do not! set up your auction listing so that a potential customer is greeted with loud music as soon as they click on your page. Here's why: 1. Potential buyers are there to see your Gucci handbag or Oakley sunglasses, not to be entertained. Making a buying decision is serious business and you to do not want to take their attention away from your merchandise. Instead, the entire focus of your page should be directed at whatever you are selling. Music is simply a distraction. 2. At this time, we cannot count on the quality of audio technology. Buyers have different browsers, different connections and possibly antiquated equipment. Even worse than unwanted music is unwanted music that sounds terrible, that is scratchy, too loud or of awful quality. 3. You will most likely not know what kind of music your perspective buyer wants to hear. If you are selling to teens you can be reasonably certain that they do not want to hear Big Band music. But can you know whether they prefer Eminem or Travis Twitt? Obviously not. 4. Consider the situation of your buyer. He might be prowling eBay while he is at work and is not supposed to be surfing the net. Sudden blaring music as the Vice-President of the company walks by is the last thing he wants. Or a Mom might have just gotten her colicky baby to sleep and when your music wakes up a cranky infant you can be certain you will never get a sale from that irate parent. 5. Audio files take longer to download than text. If your prospective customer has dialup instead of a high-speed connection, they will most likely be gone before your auction page has even loaded. Ignore the temptation to make your auctions 'more exciting', and instead, concentrate every element on the page on your merchandise. The last thing you want to do is distract a serious buyer who might decide to purchase. Let them find their entertainment elsewhere! Learn how to sell on eBay with 16 hours of online instruction taught by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
MORE RESOURCES: US is auctioning a seized $325M Russian yacht with 8 state rooms, a helipad, a gym and a spa AP News $325 million Russian superyacht in San Diego up for auction fox5sandiego.com Fairly Resilient Despite Bumpy Auction Mortgage News Daily Vineyard Road Auctions Finger Lakes Times Thousands of Cars Will Be Auctioned Off During Monterey Car Week. These 16 Are the Coolest Road & Track Sawdust Festival to host auction to support artists benevolence fund Los Angeles Times We Tried To Guess How Much These Crazy Supercars Would Auction For, Then One Of Us Bought One The Autopian Rare baseball cards and gold bar up for grabs at state fair auction The State Journal-Register Heritage Auctions welcomes new director in Beverly Hills Beverly Press & Park Labrea News Mastropietro Winery Is Being Offered at Auction Business Journal Daily Germany receives no bids in zero-subsidy offshore wind auction Offshore Magazine Treasury market poised to trade on economic outlook after absorbing this week's auctions: BMO MarketWatch Ten-acre Aspen equestrian estate to sell at auction AspenTimes.com Fuell assets go to auction, disappointing crowdfund backers Bicycle Retailer & Industry News Analysis: Why Germany’s offshore wind auction failed Wind Power Monthly MDCE's New AI Technology Targets Both Medical Diagnostics and Sports Memorabilia Authentication Markets Stock Titan Auction result of Treasury Bonds - RIKB 38 0215 GlobeNewswire Simón Bolívar's Long-Lost Firearm Surfaces for Auction as Venezuela Captures Global Headlines PR Newswire Cox Automotive Signs Intent to Acquire Bel Air and Tallahassee Auto Auctions from BSC America Cox Automotive Inc. Deal Dispatch: Performance Food Group And Claire's Lead A Week Of Big Auctions, Retail Woes Benzinga Governor’s Blue Ribbon Auction rewards Wisconsin fair exhibitors Brownfield Ag News GAA Classic Cars Recaps July Greensboro, NC Auction duPont REGISTRY News Romanian bourse BRM joins power auctions within European Single Intraday Coupling Balkan Green Energy News The government is making an unprecedented move to fund itself — and it’s raising some eyebrows MarketWatch Fancy a Ferrari 250 GTO in White? You're In Luck — The Only One Is Heading to Auction - Road & Track [VIDEO] 2025 Corvette ZR1 Sells for $391K at Manheim Dealer Auction - Corvette: Sales, News & Lifestyle CorvetteBlogger Family of Packers safety Tom Brown puts Super Bowl, NFL Championship rings up for auction Green Bay Press-Gazette PLCB accepting sealed bids for auction of expired restaurant licenses, including in Bucks bucksindependence.com Super Saturday: Super Auction returns this weekend Citizen Tribune Yacht Amadea Auction Set for September Megayacht News Japan Designates New Sites Offshore Hokkaido for Wind Auctions OffshoreWIND.biz Wellsburg school off the auction block for now heraldstaronline.com Was It Rob Liefeld Trying To Sell His Deadpool Cover For $7.5 Million? Bleeding Cool News Dynan leaves San Diego County with $10,000 lamb sale at county fair auction Village News Homepage Best of Panama auction sees world-record price Global Coffee Report Milwaukee's abandoned boat 'Deep Thought' sells for just $2.5K, leaving county to foot rest of the bill Milwaukee Journal Sentinel Whitney Houston's legacy celebrated in upcoming auction of rare items FOX 11 Los Angeles Every car has a story: Here's how people lose vehicles at Crow Tow auctions The Des Moines Register Treasury Yields Extend Rise After Lackluster 10-Year Note Auction The Wall Street Journal MDCE Powers Up with Patent-Pending AI Tech, Auction Expansion & Share Restructure Plan ACCESS Newswire WindEurope urges Germany to drop negative bidding in wind auctions, switch to CfDs Balkan Green Energy News |
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