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How To Sell On Ebay: The Money Is In The Back-End
Many people who sell on Ebay completely neglect the follow-up process. They post an auction. Someone wins. They send an automated message to the winner. They shipthe item. End of story. End of buyer-seller relationship. . . .end of customer's total worth to the business--and this is why so many people who sell on Ebay fail or make negligible profits: they have no idea that the real money is actually in back-end and follow-up sales. In this article, I am going to go over one of the tools you can use to make follow-up sales on Ebay: autoresponders. Autoresponders will allow you to automate the follow-up and upselling process. You can subscribeto an autoresponding service through a number of different companies. Most will give you a free trial that limits your abilities, but lasts indefinitely. Getresponse (getresponse.com) is one of these companies. It has a user-friendly control panel, excellent customer service, and offers a free trial version that will give you access to everything you need for early upselling and follow-up. You can use your autoresponder a number of differentways to make follow-up sales, but you must start by collecting names to load into your autoresponder. You can do this by asking customers (after you've made a sale) if they would like to join your mailinglist and receive special offers, discounts, and the chance to buy items before they go on auction. Load the names and email addresses of the people who respondpositively into your autoresponder. Getresponse will send them a confirmation message. The rest is up to you. Come up with special offers, discounts, and contests and send them out via broadcast to your subscribers on a regular basis, but not too often. Your customers have already a) purchased from you and b) agreed to receive special offers. From here, it shouldn't be too hard to get follow-up sales. They are already hooked--just give them a good offer. For instance, you could send out special offers forcomplementary products at certain intervals. You couldtarget people who purchased digital cameras and offerthem sticks of memory at a discounted price, but onlyif they buy within a certain amount of days after the close of the auction. You could do the same thing withcamera bags--and also set a specific date. If you sell jewelry, you could offer customers a matchingset of earrings for a necklace at a discount. Or cleaningtools. Or a jewelry box. There are a number of different ways in which you can structure your Ebay post-sales follow-up with your autoresponder. There are only two real rules you should follow: 1) Do not, under any circumstances, add people to your list who did not specifically ask to be added to it. It is illegal and unethical, and it could land you in jail; and 2) Make sure you are targeting the right people with the right follow-up pitch. If you're trying to sell discount plastic dinosaurs to someone who just bought a case of motor oil, you probably wont get the response you want. . . .other than that, it is completely up to you. Come up with some creative ideas; put them to work; and you can easily double or triple the lifetime worth of each customer who shops at your Ebay store. http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profiton Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!
MORE RESOURCES: 'Titanic' Door Prop That Saved Rose (Sorry, Jack) Sells for $718750 The New York Times Titanic's Floating Door Sells for Whopping $718750 at Auction, Beating Indiana Jones' Bullwhip PEOPLE NC auctions off abandoned safe deposit boxes WFMYNews2.com Iconic 'Titanic' door prop that saved Kate Winslet sells at auction for over $700K KEYE TV CBS Austin What Happens to Fashion After It's Sold at Auction The Business of Fashion Auction brings more than $7.5 million for Ponte Vedra Beach home | Jax Daily Record Jacksonville Daily Record Young auctioneer continues family legacy – The Daily Texan The Daily Texan ‘Titanic’ driftwood ‘door’ that saved Rose sells at auction for $700K The Washington Post Lady Gaga, Amy Winehouse, Martin Luther King Jr.’s Letters to Tony Bennett Being Offered at Auction Variety Treasury Auction Relief Rally and Month-End Support Mortgage News Daily This 1916 Babe Ruth Rookie Card Was a Store Giveaway. Now It Could Fetch $500,000 at Auction. Robb Report Pickens Auctions Annual Spring 24 Equipment Sale at Payne County Expo Center Visit Stillwater, Oklahoma JM Wood Holds Spring 2024 Auction in Montgomery, Alabama : CEG Construction Equipment Guide Spotlight: Brazil's key auctions in April BNamericas English American Queen Cruise Ship Fleet Heading to Auction Cruise Industry News ‘Never let go’: ‘Titanic’ door prop sold at auction WPXI Pittsburgh 'Titanic' floating door prop that saved Rose — but sadly not Jack — auctioned off for startling amount New York Post Controversial 'Titanic' door sells for over $700K at auction New York Daily News 2024 fantasy baseball draft sheet: Downloadable auction values and stats for 650 players The Athletic Disney concept art, audio-animatronics available for bidding during upcoming auction KTLA Los Angeles Tilda Swinton, Brian Cox and ‘Saltburn’ Star Alison Oliver Items Up for Auction to Aid Palestinians in Gaza Hollywood Reporter Controversial ‘Titanic’ prop sells big at auction KTLA Los Angeles Wood panel from Titanic fetches more than $700k at Dallas auction The Dallas Morning News Mixed Performance. Data Hurt. Auction Helped. Little Changed Mortgage News Daily 'Titanic' door sells for over $700k at auction Entertainment Weekly News Allegany County Tax Foreclosure Auction Postponed - THE WELLSVILLE SUN THE WELLSVILLE SUN SOLD! 230-acre Iowa century farm brings nearly $4 million at auction Successful Farming Jeff, "The Liquidator" partners with Major Partner Donors to support the Memorial Ribbon Society of Canada in this ... 24-7 Press Release ‘Titanic’ Door That Jack Tragically Couldn’t Fit on Nabs More Than $718,000 at Auction Rolling Stone Auction Calendar 3-29-24 AgUpdate Steve Jobs signed Apple Computer business card achieves over $180000 at auction — about 14X more expensive ... Tom's Hardware Ben Simmons's $17.5 Million Hidden Hills Mansion Is Headed to Auction Yahoo Canada Shine On GM Financial Announces 2023 Auction of the Year Winners Collision Repair Mag Online Pennsylvania unclaimed property auction being held this week; here's what you can bid on Yahoo! Voices Britney Spears' 2012 'X Factor' chainmail halter top up for auction, could fetch five figures Page Six Nearly pristine copy of first-ever Superman comic expected to sell for record-breaking price at auction New York Post A Boom in Luxury Home Auctions Is a Boon to Buyers Mansion Global Cars, trucks, and jewelry: Jacksonville Sheriff’s Office to hold property auction end of March ActionNewsJax.com |
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