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How To Sell On Ebay: Pricing Strategy
Many new Ebay sellers make one of two mistakes: eitherthey overprice items to an unsellable extreme; or theylose money on every transaction by setting low startingprices with no restrictions. In this lesson, I am going to go over which pricing strategies to use and when if you are using a ten-dayauction setup. Strategy #1 If you are listing a popular item that you are confidentwill sell for a high price, one strategy you can use isthe ten-day, one cent starting price, no reserve auction.This is the best way to start a bidding war: pull in bidders early with a low starting price and no reserveand give them ten days and two weekends to battle it out. Depending on the profit-margin of the item and the quality and number of your competitors, you may wantto consider using listing upgrades, such as bold, highlight, and feature listing options to ensure your auction sticks out of the crowd. Please note that I do not recommend this strategy for beginners. This is extremely high risk if you do not know how to take the risk out of it - and this is notsomething I can teach you. You must determine this byassessing your own personal inventory with tests. Strategy #2 Now, if you are new to Ebay or want to list an item with undetermined popularity, you can use a safer, butpotentially as profitable bidding strategy for ten-dayauctions. You still wont use a reserve with this strategy. But instead of setting the start price low to encourage a bidding war, you are going to set your start priceto your ideal selling price - and then couple it witha buy it now price that is slightly higher. This will put pressure on the buyer to buy it nowinstead of watching. If she waits, she gains absolutelynothing--and she risks someone else bidding (and ruiningthe low BIN price) or just snatching it with the BIN option. In addition, knowing that she will lose nothing anyway,she will realize that she can get the item up to tendays sooner if she uses the BIN option to order it then,rather than waiting for the auction clock to tick down. The strategy I described above is very safe. I use it for the majority of my auctions and I always getpositive results. At worst, it will take me 3-4 weeksto sell an item, but I wont ever lose money. I justadjust the price to compensate for additional fees. Strategy #3 Another effective way to use a ten-day setting is in conjunction with dutch auctions--or auctions thatsell a number of the same item. Ten-day auctions willgive you the longest amount of time to move the highestamount of products. You may also want to feature ten-day dutch auctions, depending on what items you are selling. If you're selling information products and rely on the quantityof sales for profit, this wont be effective; but ifyou're selling a number of expensive, high profit-marginitems, featuring your auction is probably a good idea. ________________ If none of these strategies works for you, you should consider the following two things: 1) the price other Ebay businesses sell your product for. If someone else IS selling your product, there is a reason for it - and it's probably the price. If you cannot afford to sell ata reasonable price, you need to find a new source to buy from. And if your product's price is reasonable, then 2) you need to redesign your auction and find new ways of pulling in targeted traffic. http://www.workathomerightnow.net/ebay.html -Written by Isaiah Hull, author of "How to Profiton Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!
MORE RESOURCES: Pittsburgh International Airport is holding a lost and found auction. Here's what is up for bidding. CBS News Auction house to sell Gene Hackman's Golden Globes, watch and paintings he collected and created ABC News - Breaking News, Latest News and Videos Prominent Dauphin County building sold at auction PennLive.com City will auction off 11 towed cars Friday The Ithaca Voice Trevor Horn’s studio mixing desk to feature in music auction Goldmine Magazine Pink Diamond, Vanderbilt Jewels to Headline Phillips’ Geneva Auction nationaljeweler.com Historic Watch Auctions Trend Hunter 20yr Treasury Auction to The Rescue Daily Mortgage News Abandoned vehicle auctions set for Friday in Ithaca 607 News Now Public Works online surplus property auction underway Coconino.az.gov Julien's Auctions, Turner Classic Movies team up with the Petersen Automotive Museum for 'Movies & Motorcars' auction Old Cars Weekly How Rising Cash Burn and Spending at ACV Auctions (ACVA) Has Changed Its Investment Story Yahoo Finance Important U.S. Paper Rarities Shine in Stack's Bowers Galleries' Summer 2025 Global Showcase Auction Greysheet 1951 Bowman Uncut Sheet with Mantle Rookie Card (Yes, Really) Hits Auction Block Sports Collectors Daily Spirit of the Woods Garden Club holds annual potluck, auction Manistee News Advocate Crescent City Auction Gallery will Hold Two Auctions on Three Days, Nov. 6-8, with Nearly 1,000 Lots openPR.com OCT 25th (#2) STN thestokesnews.com Cochise County schedules online tax-deeded property auction Sierra Vista Herald St. David’s By The Sea Episcopal Church in Cocoa Beach Bid or Buy Auction Set Oct. 24-26 Space Coast Daily Auction to Offer 5,508 Acres of Ag, Recreational Land in South Dakota's 'Golden Triangle' Region DTN Progressive Farmer Auctions Overview Guns.com Auction house to sell Gene Hackman's Golden Globes, watch and paintings he collected and created Indiana Gazette Online Annual auction underway at Pittsburgh International Airport, offering tech gadgets, heavy equipment and more The Business Journals Petrobras and Equinor Big Winners in Brazil's Auction Offshore Engineer Magazine Artists Wanted! McKee Auction Deadline Oct. 31 Florida Weekly Albany Library silent auction ongoing The Monroe Times La Martiniquaise Auctions Hooghoudt Whisky Stock The Whiskey Wash Multi-Million Dollar McKinney Estate With Massive 20-Vehicle Garage Heads To Auction - Local Profile Distinguished Collections Pedal Copake Through 33 Years Of Bicycle Auctions Antiques And The Arts Weekly Lafayette Lions & Lioness Club Radio Auction, Oct. 27-29 Macon County Chronicle 26 auctions for subsoil development held in Kyrgyzstan in 2025 AKIpress News Agency 26 auctions for subsoil use plots held, objects worth US$1.6 million sold AKIpress News Agency BETHLEHEM NH TOWN-OWNED REAL ESTATE AUCTION Caledonian Record Rediscovered Picasso portrait presented in Paris ahead of much-anticipated auction Yahoo News Canada Lender Orders Immediate Auction of 50-Unit Hilltop Gardens Apartment Complex in Baltimore City citybiz Iconic Piece of Memorabilia From Ozzy Osbourne's Final Public Appearance Is Up for Auction parade.com REMINDER: Rotary Club’s Drag Queen Bingo & Silent Auction is this Friday night, Oct. 24 The Waterland Blog Auction date set for Cookie Factory retail store The Business Journals Kauai County auction scheduled for Oct. 29 Spectrum News 1 Block house has ‘missed the mark’ for auction News.com.au Sotheby's To Auction 10-Carat Vivid Pink Diamond nationaljeweler.com Very Nice hosts silent auction for fire victims The Mountain-Ear Notes: $2.7 Million for Signed Jordan Rookie Card; MLB Playoff Auctions; Replay in Denver; Amazon's Best Selling Boxes Sports Collectors Daily Texas auction house reveals Shelley Duvall catalog; items up for pre-bid - Austin American-Statesman Texas auction house reveals Shelley Duvall catalog; items up for pre-bid Austin American-Statesman United Way of Greater Lima to hold their 3rd annual online auction Hometown Stations Crime spree; Toy auction; Average fall weather KELOLAND.com This Ultra-Rare Vintage Rolex Just Sold for a Record $6.2 Million at Auction Yahoo Lifestyle Singapore WWCD Memorabilia Hits Auction As Former Studio Faces Demolition. Insideradio.com Marquee Fall Auctions in Hong Kong Disappoint Artnet News John Cassaday's Original Art Collection At Auction To Help His Family Bleeding Cool News Auction house to sell Gene Hackman's Golden Globes, watch and paintings he collected and created The Tri-City Record Ithaca Police to hold public tow auction Oct. 24 Fingerlakes1.com |
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