Auction Information

8 Top Tips For Successful Art Auction Listings


Why is it that some artists seem to make easy money on eBay whileothers struggle to break even? Seller A and seller B could be selling paintings of the same calibre, yet seller A turns a good profit year in year out and has Powerseller status, while seller B struggles to even make a profit at all. Often it has a lot to do with the look of their auction listings.

I have been selling my original artwork on eBay for 5 years now and boy was I green when I started off. I didn't own a digital camera - I used an ordinary camera with film ... you know that old stuff ... I would take photos of my artwork, then tramp into town, wait three days for the film to be developed, then scan the prints into my computer. The quality of my photos were obviously pretty poor in those days.

I didn't know anything about HTML, templates, how and when to list to get optimum benefit from my auctions. It's a wonder I even got off the ground! But get off the ground I did - though dogged persistence and a willingness to learn, I went from selling paintings for a couple of pounds/dollars, to earning a good full time living. These days I am a Powerseller and often get hundreds for my paintings.

So, here are my top tips to make your art auctions stand out and promote you from part - time pin money earner to top seller;

1; Think about KISS .... Keep It Simple Stupid! A listing that has lots of different colours, fonts, animated pictures, text in capitals can be very confusing for the reader. Don't bombard people with too much information.

2; Be factual in your description. If your item has a fault - list it. This way a buyer knows exactly what he/she is getting and there will be no negative feedback later. I have sold paintings that had repairs where they had had small rips in them. I was honest in the fact that the paintings weren't perfect, but my buyers were perfectly happy because they knew beforehand what they were buying.

3; Never be negative. Recently one artist who was struggling to sell anything at all (despite being a very good artist) complained how eBay just wasn't working for him. After looking at his auctions I could see why! His listings were basic to say the least, but he could have gotten away with that. What was stopping any chance of him selling were the words at the end of his auction;

"The artist is unwilling to offer this item at a lowerstarting price as to do so would be insulting."

Potential buyers might look at this statement and think "well I wouldn't want to insult anyone" or "well if you feel insulted, why list it?" and click away ... to someone else's paintings. Comments like this are far too negative.

4; When selling art, a picture paints a thousand words, as the saying goes. Try to make your pictures as high quality as possible. Include side views of your canvasses and possibly a room view. Don't clutter your listing with pictures of other artwork you have for sale - it's just confusing. If you have an eBay store, you will get automatic 'cross promotion' for several other items at the end of your auction anyway.

5; Don't undersell yourself / under price your work. Who takes 5 to 10 pounds / dollars as an opening bid price seriously? Only very well known, well established artists with large fan bases can get away with starting a listing so low. Until you are established, don't risk selling your art for pennies. You'll not even cover your listing fees, never mind make a profit.

6; Utilise keywords effectively. I saw a pencil drawing of a mum and baby Koala in a tree listed as "A mother's Love Original Pencil Drawing" Unfortunately, it is very unlikely that anyone will search "a", "mothers", or "love". Well maybe love .... but not in the context of an original drawing of an animal. The seller was wasting a lot of keyword space there. Better would have been something like "Original Contemporary Drawing SketchKoala Bear Bears" Doesn't mean much as a sentence in itself, but it is packed with keywords, people might use to find that type of item.

7; Offer excellent customer service. I have always prided myself on the number of positive feedbacks I have attained over the years. On various eBay IDs I have well over 1000 unique positive feedbacks. This is money in the bank! A happy customer will come back again and again, and it is much easier to sell to an existing customer than to gain a new one. Keep your buyers happy and they will reward you with loyalty and repeat purchases.

8; Have a 'ME' page. With art buying, people like to know who they are buying from. They like to 'get to know' the artist. If you can offer a small biography and artists statement on your me page, your potential buyer can feel like they already know you. I have a bio, a photo of myself with my artwork and a recent article that appeared in a regional arts and culture magazine. This allows buyers to see a friendly face - yours - and to feellike they know a little about you and 'where you're at' before they buy.

I hope these tips help you a with your eBay art career. There's loads more I could add, but eBay is a real learning curve. Often success comes simply though experience and trying different thing until you find something that works for you. The above tips, however, will get you off to a good start to becoming a successful eBay art seller.

Gail Miller is a professional artist whose wild funky artworkis a visual feast of line, colour and fun. Visit her brand new updated website at http://www.gailmiller.com or her eBay store at http://stores.ebay.co.uk/painttillyoufaint


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


CNN

Michael Jackson's famous moonwalk shoes are going up for auction ...
CNN
The black loafers that Michael Jackson used to perform his signature moonwalk for the first time on stage are going up for auction.
Michael Jackson's famous moonwalk shoes are going up for auctionfox2now.com
Michael Jackson's famous moonwalk shoes going up for auctionPage Six

all 9 news articles »


Central Bank of Iraq Auctions $186511150 on 22 April 2018
Iraqi News
Baghdad (IraqiNews.com) The Central Bank of Iraq (CBI) currency auction on April 22 registered $186,511,150 in sales, a 0.60% volume increase from the US $185,400,055 sold by Iraqi Dinar, credit and transfer at the previous auction held on April 19 ...



New York Post

Mickey Mantle baseball card sells for $2.8 million at auction
New York Post
A mint-condition Mickey Mantle baseball card sold for $2.88 million — the heftiest price ever paid at auction for a post-World War II card and the second-most paid for any baseball card. The card was sold Thursday by former NFL offensive lineman Evan ...
1952 Topps Mickey Mantle baseball card fetches record $2.88 million at auctionWFTV Orlando
1952 Mickey Mantle card by Topps sells for near-record $2.88MESPN
1952 Topps Mickey Mantle #311 PSA Mint 9.. ... Baseball | Lot #80477 | Heritage Auctions - Heritage Auctions - SportsHeritage Auctions - Sports
AP News -NFL Football Players
all 79 news articles »


AL.com

TVA auctions 900 acres of Muscle Shoals Reservation | AL.com
AL.com
TVA will be maintaining a presence at the reservation, including workspace for about 500 employees.

and more »


New York Times

Auction Houses for Comics and Coins, Too - The New York Times
New York Times
The headlines in the auction world tend to involve Christie's, Sotheby's and Phillips, 18th-century businesses with English roots that routinely provide record prices, historic consignments and single-owner sales with famous names attached. But as ...

and more »


Deutsche Welle

James Bond actor Daniel Craig auctions Aston Martin for New York ...
Deutsche Welle
Not shaken but stirred by thoughts of doing good, actor Daniel Craig has auctioned his very special Aston Martin Vanquish. Only 100 of Aston Martin's centenary model were made, and the Bond actor was given the 007th.

and more »


Times Record

Harvest Time Academy mystery dinner fundraiser to incorporate music, auctions, food
Times Record
Area residents and visitors will have their chance to catch an art-loving "thief" in Fort Smith, and the safe, fun-filled opportunity will happen in just a few days. Harvest Time Academy will host its inaugural mystery dinner fundraiser at 7 p.m ...



Barron's

Phillips' Spring Watch Auctions Features Jaw-Dropping Daytonas ...
Barron's
The spring watch auction season is kicking off with a bang on May 12 at Geneva's Hôtel La Réserve with an expertly curated sale of noteworthy Rolex Cosmograph Daytonas by Phillips in Association with Bacs & Russo. The firm sold Paul Newman's personal ...

and more »


Martha Stewart Studio Props Auction May 5 - 6, 2018 at Kaminski ...
Benzinga
Kaminski Auction proudly presents a collection of the studio props and furniture from The Martha Stewart Show. Studio props from her years of television on Martha will be auctioned off by Kaminski Auctions of Beverly, Massachusetts on May 5-6 starting ...

and more »


5-Year TIPS Auctions With A Real Yield Of 0.631%, Highest In ...
Seeking Alpha
The after-inflation yield was the highest for any 4- to 5-year TIPS auction since October 2009. The coupon rate was set at 0.625%, the first time any TIPS of this term has had a coupon rate higher than 0.125% since April 2010. The inflation breakeven ...

and more »

Google News

home | site map
© 2006