|Net Auctions and Auction Information|
Auction Sales - Keeping Customers You Worked So Hard To Get!
If you've studied business concepts you know that finding a customer can be the most expensive part of the sales process. Once you've got a customer why not maximize the money you've already invested in the effort?
This time honored business concept certainly falls under the category of going the extra mile for a customer. Assuming your product, customer service, packaging and shipping all work together to create a positive feedback posting, here are a few simple ideas companies have been utilizing for years to help them stand out from the crowd and maximize the return on sales dollars:
? A personalized thank you
? A drop in
? A thank you gift
Personalized Thank You
Every package you send to a customer should include a personalized thank you letter. Personalized means there is a salutary greeting such as "Dear Customer Name" and your personalized signature. Why personalized? Ever hear the old sales adage, "Don't sell the product - sell the person?" It's taught to sales professionals because it works. A friendly thank you note near the end of a good transaction (more on this later) reminds the buyer they are thought of as a person, not just another sale or number. A personalized touch in today's impersonal marketplace is very refreshing.
The body copy of the note or letter is certainly up you but should be as specific to the transaction as possible (if you also include a packing slip/invoice the letter can be a little more generic). The goal of the note is to let the customer know they, and the sale, are important to you. Here's a short example:
Dear (Customer Name):
I just wanted to personally thank you for your winning bid on our (product name), Item #11111111111, enclosed. Our customers are very important to us. We realize you have a choice in selecting who you buy from and we greatly appreciate your business - now and in future.
Drop-ins and gifts
A drop-in or gift provide extra chances to say thank you, create customer loyalty, increase future sales, and maximize your return on the investment of finding your customers. As an example let's say you're selling pet supplies. For a few pennies each you can have refrigerator magnets printed like business cards that include your company name, email, eBay store, or website address. They can be as simple or complex as you can afford but only need to include something like:
Acme Pet Supplies (Your company name)
For All Your Pet's Needs (A marketing line is a good idea)
Your Website Address (Either a link to your website or auctions)
Other inexpensive drop-ins and gifts could be something as simple as a business card, a sales sheet listing all the product types you carry, a gift certificate (to be used on your e-commerce website) for a future purchase, or an offer for your free newsletter. If you're selling kitchen products you could include your favorite recipe, or if you're selling poker supplies - a print out of the best starting hands might be nice.
Closing the Sales Cycle
Do you remember my comment earlier when I mentioned "near the end of a good transaction"? If you consider sending the product (with a thank you note, drop-in or gift) the end of the sales process you are missing another great opportunity to increase sales and improve you customer relations. Don't consider the sales process completed until you send your valued customer one more email. About a week or ten days after shipping the product, send a follow-up email such as:
Dear Customer Name (again, make it as personal as possible):
Just wanted to follow up on our transaction and make sure everything went smoothly for you. We trust everything went well but if you had any problems please let us know. We are always looking for ways to improve our service and your input is very important to us. We will post positive feedback for you and hope you'll do the same for us. We look forward to doing business with you again in the future.
(Suggestion: To avoid spam filters, in the subject line of your email include the eBay or auction item name and number)
Are the efforts to include a note, a drop-in, a gift, and do follow-ups a little more work and expense? Of course, but with the aid of simple automation packages on your computer the follow-ups can be somewhat automated and the drop-in or gift will help you create a returning customer.
Copyright © Steven Woodward - All Rights Reserved
About the Author:
Steven Woodward is the owner, editor and publisher of the Auction Sellers Network (ASN); a web site for individuals and companies who are serious about utilizing the online auction marketplace for their business. In addition to topical articles, ASN provides an extensive resource center, news feeds, member forums and classified ads. For more information or to become a member visit http://www.AuctionSellersNetwork.com
No permission is needed to reproduce an unedited copy of this article as long the About the Author tag is left intact and included. We do request that we be informed where it is posted and reciprocal links will be considered.
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You've finally found the wholesale source for the high demand widget that is selling like hotcakes on the Internet. Thoughts of watching the money pouring in and celebrating the new found success selling widgets has you so excited that you can't wait to buy 5 widgets at wholesale and double the investment.
To eBay or NOT to eBay
FACT: eBay's Gross Merchandise Sales (GMS) 2003 - GMS, the total value of items sold, was a record $24 billion, representing a 60% year-over-year increase from the $15 billion reported in the full year 2002FACT:Over 79 million times a day, eBay users find products and brands of their choice.FACT:In the final quarter of 2003, reported and increase of 41.
Bananas - Your Source of eBay Packing Materials!
This is the most boring stage of the process and subsequently where some eBay sellers let themselves down. If the buyer receives thier purchase poorly packed and broken then they are not going to be happy and will want a refund and more importantly never buy off you again which will have negated all the hard work that you put into the previous stages of your professional auction listing.
Free Auction Templates: How to Set Your Border Color With FOAM
If you have not heard of Foamtemplates.com yet, home of the "Free Online Auction Maker", now is a good time to get your feet wet.
Mistakes to Avoid in your eBay Auctions
Online auctions continue to grow in popularity as an easy and efficient way to make money on everything from unwanted household items to rare and expensive collectables and even to bulky items like cars.Log on to eBay and you will see countless auctions on any item you can imagine.
Start Selling On eBay - Getting Started On The Right Foot
You've started your own eBay business and, even though it's part time right now, you know it's going to become a huge success. You are able to see the day when you can set your own hours, set your own dress code and call your own shots.
The Quickest Way To Have A Product To Sell On The Internet
Creating a product from scratch that you can sell on the Internet will take some time to do.Writing a book, for example, can take weeks or months to complete.
Buying & Selling Gently Used Baby Clothing, Strollers, Toys, and Other Baby Items & Products on eBay
Need Extra Money? Buy and Sell Your Gently Used Baby Clothing, Car Seats, Strollers, Toys, Books and Products on eBay!Hi Moms,So, you had your precious baby, and you couldn't resist -- all of those cute and beautiful baby dresses, rompers, suits, jean sets, christening gowns, onesies and unique designer baby clothes (like Tommy Hilfiger) that called to you when you were in the Gap, Old Navy, Osh Kosh or Little Me. Not to mention the countless baby clothes that relatives gave you that weren't quite your style, or too big or too small for your baby and still have the price tags on them, never worn.
The Ins and Outs of Dropshipping on eBay
Dropshipping is an attractive marketing technique, but when you take it to eBay it becomes a real phenomenon. There are tens of thousands of people running dropshipping business as you are reading this article.
From Ebay Zero to Power-Selling Hero: Don't Be That Random Ebay Guy
If I could convey only one concept to someone who wasabout to start selling on Ebay, it would be this: no one has ever purchased anything on Ebay with this in mind--"I think I'll buy something on Ebay from some random guy and pay more than I would at the storedown the street."No one has ever said that.
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