|Net Auctions and Auction Information|
Your Auction Headline Or Title - The Most Important Part Of Your Auction
The words you select to describe your item will have a tremendous impact on the final price it receives or if it receives any bids at all. This is because no matter how great the item is you have up at auction, if you use words that don't lead prospective buyers to it, no one will ever see it. You have a total of 45 spaces to use for your auction headline to get people to visit your auction, so it's extremely important that you use each space wisely.
The vast majority of buyers search through eBay listings by entering the item they are looking for into eBay's search engine. The main auction search engine only searches for words listed in auction titles. If a person selects a word that isn't in your auction title, your auction won't come up as a result of their search.
This means that by far the most important task you have when composing a title for your auction is to use words that are relevant and specific to the item you are listing. While this may seem obvious, a lot of sellers don't do it (in fact, searching for listings in which people have ineffective or mis-spelled titles can often get you some great items which you can resell for a profit).
If you are going to spend any extra time on your auctions, thinking through the best key words for your title is where you should spend that time.
With a limit of 45 spaces, writing everything you want in the title just isn't going to be possible. For example, say you have a consignor with a complete set of four bobblehead giveaways, sponsored by Mountain Dew, that the Minnesota Twins gave away at select home games during the 2002 season.
Although accurate, that description is way too long for the allowable number of spaces. The key is to think through an accurate description that includes everything and then taking the most important words out of that and using them.
A simple title might read "Minnesota Twins Bobbleheads". However, that title would be ineffective because it isn't specific enough. While there are many buyers who are looking for Minnesota Twins memorabilia and bobblehead dolls, the categories are too large and your auction will be lost among all the listings. You will have a very limited number of people who will ever see your auction.
A better title might be "2002 Complete Set Minnesota Twins Bobbleheads". This title uses every available space and gives a specific description of what you are selling. It will also now appear in results for a narrower search.
Another possible title might be 2002 Minnesota Twins Bobblehead Bobble Head". People searching for this item type bobblehead into the search engine, while others type bobble head. A search for one will not bring up any results for the other, so at times it's to your advantage to list two different spellings of the same word.
Take a few minutes to think about who would want the item you are selling and, if they were searching for it, what words would they be most likely to type into the search engine.
You will find many sellers using what some call Power Words. These are words such as RARE, LIMITED, VINTAGE, UNIQUE, WOW, GREAT, WONDERFUL and AWESOME. Many sellers seem to think that using words such as these will attract more bidders to their auctions.
I''ll guarantee you right now, that no one types any of these words into eBay's search engine. The use of words such as these does nothing but take up valuable space that could be used for words buyers do search for. Avoid them like the plague.
The same applies to the symbols so many sellers use in their headlines. They try to make their headline stand out by using symbols such as $,#, %, and @ in their auction titles. A particular favorite of many is L@@K!. Once again, all of these are a complete waste of valuable title space.
The only symbols you should ever use are & or + when their use will save you valuable title space.
Acronyms and abbreviations are another matter however. Collectors of certain items have developed their own abbreviations and acronyms for certain commonly used phrases within their specific collecting specialty. It is to your advantage to learn at least some of these.
NR, for example, means "No Reserve." To a Star Wars collector ROTJ means "Return Of The Jedi." Becoming familiar with some of these that are common with the type of items you sell will allow you to get more key words into the limited space which will result in more people viewing your auction.
Spend some time browsing the titles that others have created for their auctions. Look for both good and bad examples of titles. Just spending a few hours doing this and thinking about where the seller could have improved their title will help you enormously in writing titles for your own auctions.
Never forget - the first step is getting buyers to your auctions because if they can't find them, they can't buy anything from you.
Gary Hendrickson has been making his living selling on eBay for more than six years. He's the author of two eBay related ebooks, has a blog for eBay sellers, and is the owner of ColdItems.Com.
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Former Digs of NFL Great LaDanian Tomlinson Headed to Auction Sept 28th - PR Newswire (press release)
Everything You Need To Know About Ebay Money Making Opportunities
Ebay money making opportunities are simply the best thing to come along since the wheel. Seriously, everybody from grandmothers to middle school kids are cashing in on what's been called the $14 billion ebay pie.
Is Your Trash Cash? 5 Easy Places to Sell Your Stuff
The old adage that says "one person's trash is another person's treasure" never goes out of date. So when you're looking for some extra spending cash and you want to make some space in your home, combine the two endeavors by selling your stuff instead of donating it or trashing it.
How To Sell Internationally On eBay Without Risk
Many people just getting started on eBay have reservations when it comes to selling to International buyers. Possibly they've heard a few second-hand horror stories, or they feel it's simply not worth the extra hassle.
Garage Sales, Flea Markets, and Special Events... Oh My!
The activity chart is an ingenious way to find, in order, events happening in your community throughout the day. Plug in 'www.
Profit through Other Peoples eBay Errors
There are many issues that influence how an eBay auction ends. Timing, Description, Title, Photos, the list could go on and on.
Target Potential Bidders With Laser Beam Precision!
When a potential bidder (customer) is looking at a specific auction you have listed, you can safely gamble that they are interested in that particular item. Now, if you have several things that are similar to that one item the person is looking at, it would be a good idea to let them know that you have other similiar items listed.
Image Hosting For Online Auctions
Use eBay picture service or host your own photos?If you use the eBay picture service, your first photo is free. But each additional picture will cost you $0.
The Top Sellers On eBay & What We Can Learn From Them
A fascinating eBay case study is the number one seller on eBay, a little outfit called Marie's CDs, but is better known under its old name "1 Cent CD." Jay and Marie, current ID "jayandmarie", are an institution on eBay and are a big part of what makes eBay such an amazingly popular phenomenon.
How To Sell On Ebay: The Money Is In The Back-End
Many people who sell on Ebay completely neglect the follow-up process. They post an auction.
Starting an eBay Home Business
Do I need to explain what eBay is?If 'Yes', where have you been living for the past 5 years? On Mars?EBay is the world's largest Internet auction site. There are a reported 30,000,000 users, but that number has probably increased in the time delay between me writing this article and you reading it.
How To Write a Traffic Pulling eBay Auction Title
Selling an item on eBay should be simple but it is surprising how many people make some very silly mistakes.As a buyer this is fantastic, you can pick up some absolute bargains by finding poorly listed items.
Internet auctions are relatively new having been around since the mid 1990's. There are several Internet auctions including Yahoo Auctions and UBid.
Ebay Auction Selling Secrets - Using Ebay to Launch Your Very Own Highly Successful Website
Launching your very own successful website is the dream of many people worldwide because it is a new way to make money and be employed by oneself with little overhead. So, once you have your website you will need traffic to make it successful.
Start Your Own Business: Sell Things on eBay
The popularity of online auction site eBay has beenlegendary. With millions of transactions completed daily,it is no surprise why many individuals who do not usuallyshop online regularly purchase items through eBay.
Bananas - Your Source of eBay Packing Materials!
This is the most boring stage of the process and subsequently where some eBay sellers let themselves down. If the buyer receives thier purchase poorly packed and broken then they are not going to be happy and will want a refund and more importantly never buy off you again which will have negated all the hard work that you put into the previous stages of your professional auction listing.
eBay: What Should I Sell?
There is an art to picking profitable products. It's not just what you want to sell but rather what will sell.
The Secret To Real eBay Success
Q. I hear so much about people who started selling on eBay and eventually turned it into their full time business.
All Terrain Vehicles (ATVs) Sell Well On eBay
ATV auctions are healthy markets on eBay. All terrain vehicles have changed in the last few years (naturally) and the major change has been from one person ATVs to two person models.
Using Paypal for eBay Purchases
Paypal is the preferred payment choice for many buyers because Paypal allows buyers to pay instantly for eBay purchases. In this article, we will review using Paypal on eBay from the buyer's point of view.
Louis Vuitton -- Avoiding the Ebay Nightmare Fakes
Without a doubt, eBay was one of the cleverest on-line ideas that anyone has had so far. The idea of creating a site where you can bid on and buy items ranging from an eggcup through to a disused Boeing 747 or a Nuclear Missile Silo was pure genius.
|home | site map|