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How To Sell On Ebay: The Money Is In The Back-End
Many people who sell on Ebay completely neglect the follow-up process. They post an auction. Someone wins. They send an automated message to the winner. They shipthe item. End of story. End of buyer-seller relationship. . . .end of customer's total worth to the business--and this is why so many people who sell on Ebay fail or make negligible profits: they have no idea that the real money is actually in back-end and follow-up sales. In this article, I am going to go over one of the tools you can use to make follow-up sales on Ebay: autoresponders. Autoresponders will allow you to automate the follow-up and upselling process. You can subscribeto an autoresponding service through a number of different companies. Most will give you a free trial that limits your abilities, but lasts indefinitely. Getresponse (getresponse.com) is one of these companies. It has a user-friendly control panel, excellent customer service, and offers a free trial version that will give you access to everything you need for early upselling and follow-up. You can use your autoresponder a number of differentways to make follow-up sales, but you must start by collecting names to load into your autoresponder. You can do this by asking customers (after you've made a sale) if they would like to join your mailinglist and receive special offers, discounts, and the chance to buy items before they go on auction. Load the names and email addresses of the people who respondpositively into your autoresponder. Getresponse will send them a confirmation message. The rest is up to you. Come up with special offers, discounts, and contests and send them out via broadcast to your subscribers on a regular basis, but not too often. Your customers have already a) purchased from you and b) agreed to receive special offers. From here, it shouldn't be too hard to get follow-up sales. They are already hooked--just give them a good offer. For instance, you could send out special offers forcomplementary products at certain intervals. You couldtarget people who purchased digital cameras and offerthem sticks of memory at a discounted price, but onlyif they buy within a certain amount of days after the close of the auction. You could do the same thing withcamera bags--and also set a specific date. If you sell jewelry, you could offer customers a matchingset of earrings for a necklace at a discount. Or cleaningtools. Or a jewelry box. There are a number of different ways in which you can structure your Ebay post-sales follow-up with your autoresponder. There are only two real rules you should follow: 1) Do not, under any circumstances, add people to your list who did not specifically ask to be added to it. It is illegal and unethical, and it could land you in jail; and 2) Make sure you are targeting the right people with the right follow-up pitch. If you're trying to sell discount plastic dinosaurs to someone who just bought a case of motor oil, you probably wont get the response you want. . . .other than that, it is completely up to you. Come up with some creative ideas; put them to work; and you can easily double or triple the lifetime worth of each customer who shops at your Ebay store. http://www.workathomerightnow.net/ebay.html - Written by Isaiah Hull, author of "How to Profiton Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!
MORE RESOURCES: Fan’s Choice Favourite FBM bid - Pawan Sehrawat (Telugu Titans) Pro Kabaddi League Hundreds of David Lynch's Personal Items Are Up for Auction — Including His Director's Chair hypebeast.com Massive David Lynch Auction Includes Scripts, Cameras and So Many Coffeemakers (Exclusive) The Hollywood Reporter Young family pays $6.55 million to upsize to home in Roseville The Sydney Morning Herald North Dakota woman shares story behind field of classic cars set for auction The Bismarck Tribune Diddy’s prison outfit up for auction that he wore in ‘Monster’s Ball’ decades before current lockup New York Post Rare vintage baseball card collection up for sale includes Babe Ruth, Lou Gehrig, more Canton Repository 2017 Ford Fiesta ST With 46K Miles Up For Auction Ford Authority Ross Ulbricht nets $1.3m in prison memorabilia auction, gets $31m ‘donation’ soon after - dlnews.com Charity Auction & Grand Tasting: Celebrating a Four Decade Legacy September 5th & 6th Redheaded Blackbelt 2006 Ford GT With Less Than 100 Miles Up For Auction Ford Authority David Lynch Auction: His Director’s Chair, Espresso Machine, Red Curtain and More Up for Sale Variety Failed Sotheby’s auction of $70M bust leaves art insiders speechless — are collectibles no longer covetable? Yahoo Finance Tompkins County plans department shuffle, auction Fingerlakes1.com Want your own fire engine? Fate fire district auctioning truck for good cause NBC 5 Dallas-Fort Worth West Virginia State Treasurer delivers auction funds to Wood County Sheriff’s Department News and Sentinel New York’s Spring Auctions Aimed for Trophies. They Got Troubles. The New York Times Diddy’s “Monster’s Ball” Prison Fit Goes Up for Auction as He Battles Real-Life Charges Baller Alert Dave & Buster’s auctions off items from Ward location Hawaii News Now PKL Season 12 auction: Full list of players bought and their bids ESPN Philippines Fate DPS auctions off fire truck NBC 5 Dallas-Fort Worth US treasury auctions off $44 billion or 7 year notes at a high yield of 4.194% Forexlive | Forex News, Technical Analysis & Trading Tools Antique toys from late Allentown’s man extensive collection up for auction. Here’s a look The Morning Call Why rare auction of legendary T206 Honus Wagner card is attracting multi-million dollar bids The New York Times Infamous Liner Turned Cruise Ship to Be Sold at Auction 77 Years After MV The Maritime Executive Mansion with private ski access to Park City Mountain is going up for auction The Salt Lake Tribune March Government Surplus Auctions to Feature Vehicles, Equipment for Sale; Bidding is Online Only Clark County (.gov) Hesitation Ahead of Treasury Auction and Month-End Mortgage News Daily Creating local value: renewable energy auctions in Colombia Stockholm Environment Institute David Lynch’s Personal Archive Going Up for Auction Consequence of Sound Eagle Radio Auction LIVE, BID NOW! Hays Post Abandoned vehicle auction scheduled for May 9 The Ithaca Voice ACV Auctions delivers Q1 revenue gain of 25% Digital Commerce 360 Anatomy of a $70 Million Auction Flop The New York Times Our Online Silent Auction is LIVE — and it's overflowing with incredible generosity from our amazing community! Cape Gazette Chicago Fire FC Announces 2025 Commemorative Jersey Auction for Club’s Family Day Match on Saturday, May 10 chicagofirefc.com A Long-Lost Frans Post Painting Was Found in a Barn. It Just Sold for Over $7 Million at Auction. ARTnews.com |
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