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How To Sell On Ebay: Pricing Strategy
Many new Ebay sellers make one of two mistakes: eitherthey overprice items to an unsellable extreme; or theylose money on every transaction by setting low startingprices with no restrictions. In this lesson, I am going to go over which pricing strategies to use and when if you are using a ten-dayauction setup. Strategy #1 If you are listing a popular item that you are confidentwill sell for a high price, one strategy you can use isthe ten-day, one cent starting price, no reserve auction.This is the best way to start a bidding war: pull in bidders early with a low starting price and no reserveand give them ten days and two weekends to battle it out. Depending on the profit-margin of the item and the quality and number of your competitors, you may wantto consider using listing upgrades, such as bold, highlight, and feature listing options to ensure your auction sticks out of the crowd. Please note that I do not recommend this strategy for beginners. This is extremely high risk if you do not know how to take the risk out of it - and this is notsomething I can teach you. You must determine this byassessing your own personal inventory with tests. Strategy #2 Now, if you are new to Ebay or want to list an item with undetermined popularity, you can use a safer, butpotentially as profitable bidding strategy for ten-dayauctions. You still wont use a reserve with this strategy. But instead of setting the start price low to encourage a bidding war, you are going to set your start priceto your ideal selling price - and then couple it witha buy it now price that is slightly higher. This will put pressure on the buyer to buy it nowinstead of watching. If she waits, she gains absolutelynothing--and she risks someone else bidding (and ruiningthe low BIN price) or just snatching it with the BIN option. In addition, knowing that she will lose nothing anyway,she will realize that she can get the item up to tendays sooner if she uses the BIN option to order it then,rather than waiting for the auction clock to tick down. The strategy I described above is very safe. I use it for the majority of my auctions and I always getpositive results. At worst, it will take me 3-4 weeksto sell an item, but I wont ever lose money. I justadjust the price to compensate for additional fees. Strategy #3 Another effective way to use a ten-day setting is in conjunction with dutch auctions--or auctions thatsell a number of the same item. Ten-day auctions willgive you the longest amount of time to move the highestamount of products. You may also want to feature ten-day dutch auctions, depending on what items you are selling. If you're selling information products and rely on the quantityof sales for profit, this wont be effective; but ifyou're selling a number of expensive, high profit-marginitems, featuring your auction is probably a good idea. ________________ If none of these strategies works for you, you should consider the following two things: 1) the price other Ebay businesses sell your product for. If someone else IS selling your product, there is a reason for it - and it's probably the price. If you cannot afford to sell ata reasonable price, you need to find a new source to buy from. And if your product's price is reasonable, then 2) you need to redesign your auction and find new ways of pulling in targeted traffic. http://www.workathomerightnow.net/ebay.html -Written by Isaiah Hull, author of "How to Profiton Ebay In Seven Days Without Spending A Single Penny." For a limited time only you can get a pre-publication copy of his book for ONE-FOURTH the post-publication price!
MORE RESOURCES: Massive David Lynch Auction Includes Scripts, Cameras and So Many Coffeemakers (Exclusive) The Hollywood Reporter Young family pays $6.55 million to upsize to home in Roseville The Sydney Morning Herald Diddy’s prison outfit up for auction that he wore in ‘Monster’s Ball’ decades before current lockup New York Post Rare vintage baseball card collection up for sale includes Babe Ruth, Lou Gehrig, more Canton Repository Tompkins County plans department shuffle, auction Fingerlakes1.com Diddy’s “Monster’s Ball” Prison Fit Goes Up for Auction as He Battles Real-Life Charges Baller Alert Failed Sotheby’s auction of $70M bust leaves art insiders speechless — are collectibles no longer covetable? Yahoo Finance Hundreds of David Lynch's Personal Items Are Up for Auction — Including His Director's Chair hypebeast.com David Lynch Auction: His Director’s Chair, Espresso Machine, Red Curtain and More Up for Sale Variety PKL Season 12 auction: Full list of players bought and their bids ESPN Philippines West Virginia State Treasurer delivers auction funds to Wood County Sheriff’s Department News and Sentinel Want your own fire engine? Fate fire district auctioning truck for good cause NBC 5 Dallas-Fort Worth New York’s Spring Auctions Aimed for Trophies. They Got Troubles. The New York Times Eagle Radio Auction LIVE, BID NOW! Hays Post Our Online Silent Auction is LIVE — and it's overflowing with incredible generosity from our amazing community! Cape Gazette Dave & Buster’s auctions off items from Ward location Hawaii News Now North Dakota woman shares story behind field of classic cars set for auction The Bismarck Tribune 1991 Lincoln Mark VII LSC With 57K Miles Up For Auction Ford Authority 2002 Lincoln Continental With 65K Miles Heading To Auction Ford Authority 1948 Ferrari Sets Record as Broad Arrow Celebrates First European Auction at Villa d’Este Yahoo! Autos Blockchain-Powered Online Auctions Trend Hunter US treasury auctions off $44 billion or 7 year notes at a high yield of 4.194% Forexlive | Forex News, Technical Analysis & Trading Tools Antique toys from late Allentown’s man extensive collection up for auction. Here’s a look The Morning Call Why rare auction of legendary T206 Honus Wagner card is attracting multi-million dollar bids The New York Times Valentine Livestock Auction The Norfolk Daily News AP Government launches online auction for surplus equipment Pelican Post - Online Newspaper Auction to benefit St. Bonaventure’s endowment to run online June 2-11 Olean Times Herald Can These Six Artists Predict the Fate of the Art Market? The New York Times Mansion with private ski access to Park City Mountain is going up for auction The Salt Lake Tribune Infamous Liner Turned Cruise Ship to Be Sold at Auction 77 Years After MV The Maritime Executive March Government Surplus Auctions to Feature Vehicles, Equipment for Sale; Bidding is Online Only Clark County (.gov) CORNWELL AUCTION - Ad from 2025-05-31 The Grand Island Independent Hesitation Ahead of Treasury Auction and Month-End Mortgage News Daily Creating local value: renewable energy auctions in Colombia Stockholm Environment Institute MI Dream Home: Bay Harbor estate sits off Little Traverse Bay The Detroit News David Lynch’s Personal Archive Going Up for Auction Consequence of Sound Abandoned vehicle auction scheduled for May 9 The Ithaca Voice Phillips presents Standalone Damien Hirst Auction followed by the Evening & Day Editions auctions. FAD Magazine The largest ever auction of Princess Diana’s clothes is taking place soon – here's what to expect Tatler |
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