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How To Compete With Amazon.com
If you are selling online,here is the down side of our business....you will never be able to compete with Amazon. (Or Kmart, or Target, or any other big outlet) Here is why, They buy directly from the manufacturer in such huge quantities that they are getting the product for a price that you and I (as small business owners) will never realize. That is an unfortunate fact of business. The other problem is that they often use products like this as what they call a 'loss leader.' They are willing to take a huge loss on the product in the hopes that the customer will buy other things. If you are like me, you cannot afford to do that. So what do we do? The answer is very simple....if you can't compete with Amazon, don't! You are not the size of Amazon, so don't compete with them. (I know sounds too simple, but stay with me) So, if I can't be the cheapest price, or compete with Amazon, how can I make any money? ( I know, I asked the same thing when I started) The answer is, if you have a great product, you sell it for a reasonable price, and you have a great sales letter....people will buy from you. (I don't have a degree in marketing, so I can't explain why) But they will. Here's the thing, if every small business in the world tried to compete with Wal-Mart, or Amazon, there would be no small business around. But, there are and they continue to thrive. What you want to do is to not compete with Amazon, but others on Ebay, or wherever you are advertising your site, that are selling the same product. Try and see what they are selling it for and stay in that range. And most of all, don't worry about being the lowest priced! I know that sounds funny but, you would be amazed that if you write a GREAT sales letter...then pricing has very little to do with it. (And that has been proven time and time again) In the members area of Drop Ship Connection there are great resources and software that can help you write a great sales letter. One mistake, between you and me, that I see people making every day on eBay or on a website is that they are not even bothering to write a sales letter. They list the product specs and throw up a picture and expect it to sell. The mistake they are making is that eBay is not a store that has products on a shelf for everyone to pick out. With the competition on eBay, and the internet as a whole, it should not be looked at like a store for people to pick and choose, but rather a mail order system on steroids. Think of all of the junk mail that you receive in your mailbox; Most of it (if they are trying to sell you something anyway) is going to be in the form of a sales letter. (The main page of The Drop Ship Connection is an example of a sales letter.) You really have to make people want to buy your product from you with a great sales letter, then price is not an problem. So why is there not much difference between what Amazon sells it for and the wholesale distributors you list; Are you sure they are real wholesalers? My answer to this question is always...yes all of the wholesalers are verified as true wholesalers or manufacturers. However, you will never get the same price Amazon gets...that's just an unfortunate fact. You are not buying hundreds of thousands of units shipped on pallets with a HUGE discount because of the size of your order. You are ordering from a wholesaler who maybe got two pallets in, then has to pay people to break them up into single units and repackage them for distribution to your customer (obviously they have a higher overhead, so they are going to pass that on to you). And, if they are the manufacturer, again they have to pay people to ship them out individually in packages vs. a huge pallet. (More work, more money) About The Author Tony Keeler is the founder of MAR Services who publish several successful websites: Drop Ship Connection - The Web's #1 directory of wholesale distributors who drop ship. $2 Software - All of the marketing and advertising software you've seen out there for $50.00 or more for only $2! DingleHopper - Funny Name, Cool Products! Free eBay Resources - Start your auctioning career right, for FREE. tony.keeler@dropshipconnection.com
MORE RESOURCES: Guillermo del Toro almost lost his movie memorabilia in a wildfire. Now, he's letting some of it go AP News An Under-the-Radar Art Collection Could Fetch $180 Million at Auction The New York Times Three generations of Wyeths (plus Andy Warhol) will go on sale in one auction The Portland Press Herald The secrets of lost luggage auctions: I bought four bags for £100. What would I find inside? The Guardian You Could Own These Cool Dodge and Lincoln Concepts Cars, Which Are up for Auction with No Reserve Car and Driver The best way to pick a team Fantasy Index Record Prices For Cattle At Auctions q106.com 10 Most Expensive Cars To Sell At 2025 Monterey Car Week Auctions duPont REGISTRY News Adopt a wild horse or burro during BLM’s September Online Corral auction Bureau of Land Management (.gov) 1988 Dodge Shelby CSX-T Heads To Auction With No Reserve MoparInsiders Night Of The Phoenix Silent Auction Bidding Open Elon University Athletics BLM Auctions 13 Geothermal Parcels to Boost Domestic Energy Production SierraDailyNews.com Lord’s Auction today at church www.advertisernewssouth.com Want to buy a piece of Neyland Stadium? How to get your hands on authentic Vols merch Knoxville News Sentinel Light Data Calendar Leaves Focus on Treasury Auctions. Do Earning Matter? Mortgage News Daily COUNTRY RODES AUCTIONS dnronline.com Bidding Begins Next Week at G3 Auctions for Jimmy Buffett's 90-Foot World Cruising Yacht PR Newswire Auction for Winery Fails to Net Acceptable Bid Business Journal Daily Enjoy free access to columbustelegram.com, courtesy of BigIron Auctions Columbus Telegram Mobster memorabilia: Items from notorious criminals go up for auction KIRO 7 News Seattle Boast Partners with Mecum Auctions The Boca Raton Tribune Six Star Cars and Hundreds More Await at the Fall Carlisle Collector Car Auction October 2-3, 2025 duPont REGISTRY News World’s most expensive bag sold for $10 million at auction supercarblondie.com A look into the Bleak House auction items Guillermo del Toro had the hardest time letting go of AP News Michael Jordan-Kobe Bryant Basketball Card Auctions For Record-Breaking $13 Million USD hypebeast.com 1923 stock certificate, Tom Brown Super Bowl rings clear six figures as Packers memorabilia skyrockets Green Bay Press-Gazette Guillermo del Toro auctions rare Frankenstein art worth $300,000 after wildfire scare Washington Times Little League bat-flipper’s bat fetches nearly $10K at auction: ‘I was shocked’ - The Athletic The New York Times Trigon Auctions brings together elite performance genetics World of Showjumping Sotheby’s UAE Sale to Feature 32-Carat Fancy Vivid Orangy Pink Diamond nationaljeweler.com Oscar-winning director Guillermo Del Toro to auction off iconic horror memorabilia he nearly lost to LA wildfires New York Post Idaho Department of Lands Auctions Priest Lake Lots for $7,901,000 Big Country News 2002 Ford Thunderbird With 5K Miles Up For Auction Ford Authority Golden Sahara II, Barris-Built Futurist Icon, Heads to Auction at Mecum's 'Larry’s Legacy 2025' at No Reserve Yahoo! Autos Woodhull Community Fall Consignment Auction set for Saturday September 6th the wellsville sun Rodz and Bodz Museum Auction Fuels Plans for a New Home Antique Trader Baseball legend’s son ‘saddened’ by auction of personal collection: ‘I know my father’s wishes’ AL.com Ansonia Shopping Center To Go Up For Auction Valley Independent Sentinel 2004 Mercury Marauder In Dark Toreador Red Up For Auction Ford Authority Gold Reserve's Strategic Move in the Citgo Auction and Its Implications for Shareholder Value AInvest You’re Invited To Bid During The Coronado Rotary’s Community Auction Coronado Eagle & Journal Bidding Begins Next Week at G3 Auctions for Jimmy Buffett's 90-Foot World Cruising Yacht StreetInsider Cox Automotive Completes Acquisition of Bel Air and Tallahassee Auto Auctions and Welcomes 450+ New Team Members Cox Automotive Inc. Iconic Aroostook restaurant heads to foreclosure auction Bangor Daily News Why ACV Auctions (ACVA) Stock Is Down Today Yahoo Finance Citgo Auction Heats Up as Bidder Sweetens Offer Crude Oil Prices Today | OilPrice.com Scots to Host Football Auction and Caniac Supper People Newspapers Cox Automotive Signs Intent to Acquire Bel Air and Tallahassee Auto Auctions from BSC America Cox Automotive Inc. |
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