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USP on eBay
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products. It is also just as vital to have a unique selling proposition on Ebay. I am amazed at the number of Ebay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on Ebay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on Ebay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F! What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after Ebay fees. That's a slim profit for an item that normally retails for $95. Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition." What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on Ebay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to Ebay success. About The Author Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.
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Letter From Pebble Beach: What a Disappointing Classic Car Auction Tells Us About the 1%—and the Economy Fortune Despite a record number of cars hitting the auction block this year, the total value raised came in at a paltry $245 million, representing a 34% decrease from the ... Dealer-farmer auction attracts national crowd WGEM Sullivan Auctions officials said anywhere between 500 to 600 people showed up to bid on over 2200 pieces of farming equipment at the first day of their ... County to auction more than 120 properties oswegocountynewsnow.com OSWEGO — The annual Oswego County Tax Auction is set to take place Oct. 5, in Mexico, offering bidders a selection of approximately 120 foreclosed ... A $2.4 Million Art Auction Hints At Collectors' Growing Interest In Retro Sci-Fi Art Forbes Heritage Auctions just had a good week: The auction house broke multiple records with the sale of a science fiction art collection that exceeded its pre-auction ... ‘Great deal’ at home foreclosure auction turns out to be red hot Sun Sentinel When it comes to county auctions, it's buyer beware. But a Boca Raton investor lucked out after buying a home he didn't know had burned down. The man on the phone: What's it like making history's highest auction bid? CNN In 2017, an anonymous buyer paid $450 million for Leonardo da Vinci's "Salvator Mundi." But it was down to Alex Rotter, on the other end of the telephone, ... Bidders, sellers disagree on values at Monterey auctions The ClassicCars.com Journal Although Bonhams and RM Sotheby's added an early and extra day to the annual collector car auctions that take place during Monterey Car Week 2019, with ... China W market under pressure amid Fanya auction Argus Media The Chinese tungsten market is expected to come under downwards pressure from a possible auction of ammonium paratungstate (APT) stocks from the ... Auction Alert: 270+ Signed Luxury Jewels and More at Kruse GWS Auctions JCK While Kruse GWS Auctions hasn't been on my radar as much as other auction houses of late, I was excited to peruse the catalog for its upcoming Royal Artifacts, ... Heritage Auctions – Seldom Seen Selections: Proof 1975 No S Dime, Only Two Known CoinWeek Listed in first place in the third edition of the 100 Greatest U.S. Modern Coins, the 1975 No S proof Roosevelt dime is one of the rarest issues in all of. Out-of-this-world auction puts Apollo 11 items up for grabs WESH 2 Orlando There is an out-of-this-world auction going on this weekend with some amazing Apollo-era artifacts up for grabs. "Items like this Apollo Guest Center sign, that's ... Lawsuits could change foreclosure auctions in Lansing region Lansing State Journal Class-action lawsuit against Ingham County maintains auction profits should go back to homeowners who lost property. The richest car sale of the year: $380 million of wheels set for auction at Pebble Beach CNBC For the wealthy collectors who converge from across the globe on Monterey Car Week, the biggest spectator sport over the weekend is the auctions. East of Eden, listed for $12.5M, to go to auction Mount Desert Islander BAR HARBOR — The historic mansion East of Eden will go to auction on Sept. 7, unless sold beforehand. The mansion is currently listed for sale for $12.5. J Levine Auctions being liquidated? ABC15 Arizona If you are one of the many creditors owed money by J Levine Auctions, it may have just become harder to collect anything. Got $100,000 to Buy Obama’s Old Basketball Jersey at Auction? The New York Times An auction house selling the jersey, which the former president is believed to have worn while playing in high school, says it could fetch that much when bidding ... Aquis turnover in new closing auction totals 208 million euro since Aug. 13 Reuters Turnover on Aquis Exchange Plc's new end-of-day auction has totaled some 208 million euro ($230.8 million) over the past week, a spokeswoman said, the ... 2019 Fantasy Football Draft Day Cheat Sheet: Rankings, auction values, sleepers, busts, and everything you need to build a winner CBS Sports Get everything you need for Draft Day in one spot, with everything from our Fantasy Football Today crew. See the super-rare 30 most-expensive cars up for auction at Monterey including vintage Ferraris, Porsches, and Aston Martins INSIDER The Monterey car auctions are a time of wealth and wheels. Here are the 30 most expensive cars being auctioned off this week. Elvis Presley's Lincoln Limousine "Family Car" Is Hitting the Auction Block Mental Floss Elvis Presley not only liked peanut-butter-bacon-and-banana sandwiches, he also loved cars. The King owned more than 100 automobiles, including several ... Elvis Presley's long-hidden Lincoln limousine up for auction Fox News Elvis Presley's pal Wink Martindale reveals why he 'broke down' after seeing The King for the last time. Radio personality and game show host Wink Martindale ... Marilyn Monroe Outfits, Once Owned by Debbie Reynolds, Up For Auction Hollywood Reporter Marilyn Monroe costumes from 'Gentlemen Prefer Blondes,' 'There's No Business Like Show Business' and 'River of No Return' are among the 115 items that ... Swines dominate at fair's 4-H and FFA Market Livestock Auction Meadville Tribune WEST MEAD TOWNSHIP — It was a day for budding farmers and 4-H enthusiasts Friday at the Crawford County Fair. EVE auction draws a crowd | News, Sports, Jobs Marietta Times EVE, Inc., has held a benefit auction for the past 36 years, its main annual fundraiser. Between the silent auction – this year, including items contributed by 130 ... A Christie’s-Owned Tech Company Must Pay Heritage Auctions $1.8 Million for Data Theft, a Court Rules artnet News A judge has ordered Collectrium to pay Heritage Auctions close to $1.8 million, bringing to a close the long-running data theft lawsuit filed by the Dallas ... Late farmer's massive car collection up for auction in Minnesota Fox News There's a bumper crop of over 100 classic cars coming up for auction in Minnesota this Saturday. (VanDerBrink Auctions). The vehicles were owned by a farmer ... Transparent Real Estate Auctions Are Catching On GlobeNewswire Two more GTA properties are up for open bidding in August. Wind up this weekend for an automatons auction The Columbia Chronicle Vintage animatronics will be auctioned off for anywhere between hundreds to thousands of dollars Saturday at a North Center auction house. North Center's ... Gallery: Rare Ferrari, Porsche, other exotic cars sold at auction Fox Business These are some of the most expensive cars that sold in Monterey, California. The 9 Coolest Cars Up for Auction at Monterey Car Week 2019 Forbes From a 1939 Porsche to two ferocious Ferraris from the '50s to a 1995 Vector M12, these are the best vehicles up for auction at Monterey Car Week 2019. Auction bid calling contest supports youth Brookings Register HURON – The South Dakota Auctioneers Association Bid Calling Contest and Benefit Auction will be held at 2 p.m. Sunday, Sept. 1, on the Dakotaland Stage at ... District to auction old tech equipment | Local | thetandd.com The Times and Democrat Calhoun County School District will soon auction some of its computers and other technology equipment to the public. Auctions, Results & Fairs The Irish Times Brooches and peridot pieces, rare U2 items, 14.5ct diamond tennis bracelet. Auction Strategy: Avoiding the Bidding War (Fantasy Football) The Fantasy Footballers Editor's Note: Researching for an auction draft? Find out how to build an auction budget, find 2019's auction values, and organize it all into auction tiers. Lots of ... Romania's road company auctions construction of 4th section of Pitesti-Craiova expressway Romania-Insider.com The 4th section of Craiova - Pitești expressway, about 32 km long, was auctioned again by the national road company C. Signed Jimmy Buffett surfboard auction & raffle raising money for Lowcountry veterans ABC NEWS 4 Parrot Heads and patriots can come together for a great cause on Saturday evening. Warrior Surf Foundation, a nonprofit that works to show veterans and their ... Sundance auction highlights Labor Day weekend Aug. 31 CapeGazette.com While some think of CAMP Rehoboth's Sundance as a chance to experience New York City club atmosphere, lights, and sounds in Rehoboth Beach, that's only ... Rare props from 'Star Wars,' 'Batman' and other classics up for auction New York Post Some of the artifacts going under the hammer include: the armor Russell Crow wore in "Gladiator" (valued at more than $36000); Jack Nicholson's axe from "The ... 2019 Fantasy Football Draft Prep: How to crush your auctions CBS Sports Patience and awareness are just two skills you'll need if you're going to come out of your Fantasy Football auction looking like a champ. We Went to an Art Auction on a Cruise Ship. It Was… Unusual artnet News Have you never had the privilege of attending a cruise ship auction? Here's what it's like to buy art on the high seas. Calf with fifth leg sells at auction - Trending & Viral WTHR Despite many saying the cow wasn't going survive with a fifth leg growing from her head, she seems healthy. Rare 1894 dime sells for $1.32M at auction KTVU San Francisco An incredibly rare dime once owned by late Los Angeles Lakers owner Dr. Jerry Buss sold for $1.32 million in a Chicago auction. Dewey Beach Sets Auction Date for Military Surplus Equipment WBOC TV 16 The town has been involved with the military surplus program for over a decade. A date has been set to auction off unused and unwanted equipment. £2.3 Million in Seized Luxury Goods Offered at Wales Auction Barron's Designer shoes, Rolex watches, and a Ferrari are among an estimated £2.3 million (US$2.8 million) worth of luxury goods seized from criminals that will be ... Producer and Philanthropist Terry Allen Kramer’s Collection Heads to Auction Barron's A vast collection from the esteemed Broadway producer Terry Allen Kramer, who died in May at 86, will be offered in a series of sales at Christie's from Oct. 2019 ... K-9 officer helps flush suspect out of woods in Mebane auction house armed robbery WTVD-TV MEBANE, N.C. (WTVD) -- Orange County Sheriff's deputies have one man in custody and are looking for another suspect in an armed robbery Friday morning. Obama's high school basketball jersey is up for auction CNN A high school basketball jersey once worn by former President Barack Obama is up for auction. Dallas Auction House Taking Bids For President Obama’s HS Basketball Jersey CBS Dallas / Fort Worth DALLAS (CBSDFW.COM) – Time is running out for anyone wanting to bid on a high school basketball jersey believed to have been worn by President Barack ... Auction set for items inside historic Reid Memorial Presbyterian Church building Palladium-Item An auction next month will sell items inside the now-closed Reid Memorial Presbyterian Church, but none of its historic features will be included. Moon pics and lunar overshoe: 'Everything Apollo' for sale in live/online benefit auction Florida Today A sale of Apollo-specific items, benefiting the American Space Museum, runs Friday and Saturday — live at the museum in Titusville and online, too. Insurance Auto Auctions, LKQ capitalize on rising demand for auto salvage - Crain's Chicago Business Insurance Auto Auctions, LKQ capitalize on rising demand for auto salvage Crain's Chicago Business Rows of damaged cars, slowly being scavenged for parts, sit in the 8-acre junkyard at the LKQ Pick Your Part site in West Humboldt Park. Mechanics shopping ... Auction of one-of-a-kind Porsche falls apart after bizarre bidding error MarketWatch A much-hyped car auction sputtered out in the weirdest way Saturday. Rare muscle car brings top bid at Owls Head auto auction Biddeford Journal Tribune OWLS HEAD — The Owls Head Transportation Museum raised more than $3.6 million in weekend sales at its annual New England Auto Auction, held Aug. Estate of Hawaii celebrity Jim Nabors goes to auction KHON2 HONOLULU (KHON2) — Estate Liquidators Hawaii and Oahu Auctions present the Auction for the Estate of Hollywood celebrity Jim Nabors. The auction is ... Sapulpa Company Holds Auctions To Help Flood Victims Recover News On 6 From metal, to siding, to lumber, and bathtubs, a lot is up for auction this weekend in Sapulpa. Melbourne auctions: Clearance rate passes 80 per cent but Abbotsford four-bedder just scrapes over the line Domain News Melbourne's auction clearance rate has jumped above the 80 per cent threshold as confident buyers jump back into the market, preliminary figures show. Bieber Tourways properties in Kutztown might be going to auction Reading Eagle Upset tax sale scheduled for Sept. 19 unless back taxes are paid. Former Coshocton Yard up for auction Coshocton Tribune The restaurant is 3100 square feet and the banquet center is 2400. The combined property is appraised at $240000. The auction is Aug. 24. Marlon Brando's Rolex GMT-Master, Worn In Apocalypse Now, Hits The Auction Block At Phillips Forbes A Rolex GMT-Master worn by Marlon Brando in Apocalypse Now is set to be auctioned by Phillips in Association with Bacs & Russo. The themed auction, called ... Latest federal lease auction shows slow rebound in Gulf of Mexico oil exploration NOLA.com The Gulf of Mexico is either rebounding well as a world-class offshore oil and gas exploration site, or recovering painfully slowly from the oil crash five years ago. Former MBAN building in Belfast going up for auction Raleigh News & Observer A large complex where former credit card company once employed 2000 Mainers is going up for auction. Auction held every week at Action Auctioneers FOX 13 News, Tampa Bay Action Auctioneers is getting ready for their weekly auction. KPD auction Saturday so streets will close | Local Kearney Hub KEARNEY — Avenue B from Railroad Street to just south of 22nd Street will be closed 7 a.m. to 5 p.m. Saturday, according to the city of Kearney. Livestock auction: Fair's heart | News | avpress.com Antelope Valley Press LANCASTER — The sounds of bleating lambs and braying goats mixed with the rapid-fire patter of the auctioneer and an enthusiastic crowd Thursday morning ... Kenya Airports Authority auctions abandoned aeroplanes BBC News The Kenya Airports Authority has overseen auctioned planes abandoned at Nairobi's Wilson Airport. 1987 Cult Video Game Expected to Sell for $10000 in Auction TIME (RENO, Nev.) — An unopened copy of a 1987 cult-classic video game that a Nevada man found in the attic of his childhood home is expected to sell for up to ... Mexico auctions property once owned by criminals for good cause Aljazeera.com Critics of President Obrador have called the auctions a populist measure. Titan Tire Corporation to host tire auction | Business Fremont Tribune Titan Tire Corporation, a subsidiary of Titan International Inc., will be hosting a tire auction for the Nebraska FFA Foundation at Husker Harvest Days on Sept. 11. Tony-winning producer Terry Allen Kramer's collection heads to auction Yahoo News Beginning this fall, Christie's will auction more than 260 pieces from the estate of late philanthropist and esteemed Broadway producer Terry Allen Kramer. New life for EBTH? Potential buyer found for online auction house WCPO A potential buyer has emerged for the assets of Everything but the House, but it's still too early to say whether that will be enough to save hundreds of jobs at the ... Court Documents: Blackjewel auction results show possible future of mines WYMT News (WYMT) - The results of the Blackjewel auction were released after a judge ordered those be made public by 9 a.m. on Sunday. Through court documents ... Family Fun Center is holding an auction. So if you ever wanted a rotating rock wall in your home... Omaha World-Herald It's all fun and games until the bids start rolling in. Family Fun Center XL, which closed in March, will be auctioning off several of its arcade games and other ... Fairfield Auction Conducts CH Booth Library Fundraiser The Newtown Bee Residents have the unique opportunity to own furniture and antiques once housed at the C.H. Booth Library by bidding on designated items for sale through ... Tickets on sale for Special Olympics Kansas Auction/Autograph signing WIBW Tickets are now on sale for the second annual Special Olympics Kansas Memorabilia Auction. The event will be held on September 14 at the Shawnee Civic ... Zao Wou-Ki’s ‘Voie Lactée’ to Highlight Christie’s Shanghai Auction Barron's A Milky Way-themed oil painting by Chinese-French artist Zao Wou-Ki will be a star lot at a Christie's auction in Shanghai this September. The large-format ... Former MBNA complex in Belfast going up for auction Kennebec Journal & Morning Sentinel The 320000-square-foot property has been for lease for more than a year. Mustard Seed celebrates ‘Sweet Sixteen’ charity auction WANE FORT WAYNE, Ind. (WANE) – Mustard Seed is celebrating its Sweet Sixteen. Sixteen years of its annual auction to provide free furniture to those in need. A waterfront mansion on MDI's 'Millionaire's Row' is going to auction Bangor Daily News After nearly two years on the market, a Gilded Age waterfront mansion in Bar Harbor located along a stretch of shoreline formerly known as “Millionaire's Row” is ... Bidders get sneak peak of unclaimed property auction WKMG News 6 & ClickOrlando Dozens of bidders got an opportunity to look at unclaimed items Friday ahead of the Unclaimed Property Auction this weekend. Berks sets public auction of Bieber Tourways buildings 69News WFMZ-TV At least six Bieber Tourways parcels in Kutztown will be put up for bid at a public auction unless the defunct company's owner pays tens of thousands of dollars ... Illinois Equine Humane Center to host fundraising auction and event Kane County Chronicle MAPLE PARK – Illinois Equine Humane Center is hosting its 2nd annual Silent Auction and Farm Festival from 5 to 9 p.m. on Sept. 15 at the equine rescue and ... JPD vehicle auction begins next week Juneau Empire The Juneau Police Department will host an online vehicle auction for impounded vehicles beginning at 8 a.m. Monday, Aug. 26. The auction will run until 4:30 ... Tickets available for Mentor public art gala and auction News-Herald.com The City of Mentor and the Mentor Community Arts Commission will host the city's first ever public art gala and auction at 6 p.m., Sept. 14 in the Mentor Senior. |
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