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USP on eBay
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products. It is also just as vital to have a unique selling proposition on Ebay. I am amazed at the number of Ebay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on Ebay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on Ebay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F! What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after Ebay fees. That's a slim profit for an item that normally retails for $95. Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition." What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on Ebay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to Ebay success. About The Author Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.
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Auction House Wine Sales Break Records Forbes Wine sales at major auction houses across the globe hit record highs in 2018, according to Sotheby's, the international auction house with outposts around the ... Auction of Treasury bills RIKV 19 0618 Iceland Stock Exchange:RIK GlobeNewswire On Friday, 22 February at 11:00 a.m. Government Debt Management will conduct an auction of Treasury bills RIKV 19 0618 which mature on 18 June 2019. Online auction for the United Way is March 8 Cornell Chronicle The fourth annual Big Red Online Auction to benefit the United Way will be held March 8 from 12:01 a.m. to 11:59 p.m.. Load shedding 'devastates' SA vehicle auctions Wheels24 Load shedding is having a devastating effect on vehicle auctioneers, according to Darryl Jacobson, managing director of True Price. Torrington sells downtown property at tax auction; no bids on 2nd site - Torrington Register Citizen Torrington sells downtown property at tax auction; no bids on 2nd site Torrington Register Citizen TORRINGTON — A sparse crowd attended the city's delinquent tax auction Tuesday, where one of the two properties for sale was purchased. The former ... Highlights from the record-breaking 2019 Retromobile car auctions New Atlas The cluster of elite car auctions associated with Rétromobile grew in strength yet again this year with official auction house Artcurial and the world's largest ... Ferrari Emerges As Top Earner from 2019 Scottsdale Collectible Car Auctions Forbes With another round of January auctions behind us, we can now get a better look at how collector cars are selling and marvel at the prices they command. Mint copy of Super Mario Bros. sells for $100,150 at auction The Verge A mint condition original copy of Super Mario Bros. for the NES has sold for a whopping $100150 at an auction, making it one of the most expensive games ever ... Auctioneer facing more theft allegations at National Book Auctions ithaca.com Local auctioneer David Hall, who ran two local consignment companies, has been hit with another lawsuit regarding the operation of his National Book Auctions ... Museum of Art auction ends Thursday Daily Commercial LAKELAND — The Polk Museum of Art's annual fundraising online auction ends at 5 p.m. Thursday. Nearly 70 items are being sold to the highest bidder for just ... Brisbane auctions: Buyers hanging out for the houses with nothing to do Domain News In this era of time-poor professionals and busy families, finding a house that requires no work has become a high priority for many Brisbane buyers. Rare Michael Jordan shoe goes from Milwaukee mall demolition site to high-priced auction Milwaukee Journal Sentinel "My Very Best." It's a simple enough message, scrawled on an old athletic shoe that wound up in an abandoned storage room as Capitol Court Mall was being ... Chandler Speedway up for auction TriStateHomepage.com The auction will take place on Wednesday, March 20. Long Chim adds Thai spice to Auction House Market NOLA.com Long Chim began with a craving. After moving to New Orleans, May Mananya couldn't find the food she used to eat in her native Bangkok. So she started ... Vodafone Idea wants 5G auctions only after 2020 ETTelecom.com Vodafone Idea Limited (VIL), India's leading telecom operator said that 5G auction should only take place sometime after 2020. Department of Revenue announces auction schedule for Borriello Brothers Pizza KOAA 5 Your browser does not currently recognize any of the video formats available. Click here to visit our frequently asked questions about HTML5 video. Visit The Kung Fu Nuns Of Nepal And Other Auction Items At The Hollywood For Science Gala Forbes Buddhist nuns practice Kung Fu at the Amitabha Drukpa Nunnery on the outskirts of KathmanduGetty. Our world is dramatically changing through global ... FEMA auctions surplus trailers stored in Central Texas KWTX The Federal Emergency Management Agency is selling thousands of surplus trailer homes that were shipped to and stored at a Central Texas airport and bids ... KAR Auction Services Inc (KAR) to Issue $0.35 Quarterly Dividend Fairfield Current KAR Auction Services Inc (NYSE:KAR) announced a quarterly dividend on Tuesday, February 19th, RTT News reports. Shareholders of record on Friday, March ... Local News Clark County to hold first surplus auction of the year Amy Abdelsayed 9:55 KTNV Las Vegas LAS VEGAS (KTNV) — Clark County's first government surplus auction of 2019 is just around the corner and the preview and pre-registration begin next week. Germany Awards 476 Megawatts In Latest Undersubscribed Onshore Wind Auction CleanTechnica February 20th, 2019 by Joshua S Hill. Germany's latest onshore wind tender was again undersubscribed with only 476 megawatts (MW) of capacity being ... 'Ballpark Auctions' moves to new Port Richey location FOX 13 News, Tampa Bay There's a brand new place in Port Richey called Ballpark Auctions. Auction raises more than $100,000 to support the ARA Foundation Rental Pulse The 13th annual ARA Foundation Charity Auction and Reception on Tuesday, Feb. 19, raised more than $100,000 to support the ARA Foundation and its ... 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Auction Preview: Extraordinary Books and Manuscripts at Bonhams, New York, Mar 12 | Artinfo BLOUIN ARTINFO What: Extraordinary Books and Manuscripts. Where: Bonhams, 580 Madison Avenue, New York NY 10022, USA. When: 12 March, 02.00 EDT. Public Viewing: ... Sheldon Christian School hosting auction | News nwestiowa.com SHELDON—The good book says faith can move mountains and a group of believers also hope it can help raise $35000 for Sheldon Christian School. Online New Mexico-Based Dispersal Auction Takes Place Feb. 22-25 - Horse Racing News Paulick Report An online auction of 70 Thoroughbreds, including broodmares, yearlings, 2-year-olds, and a stallion, will take place Feb. 22-25 as part of a court-ordered ... Chocolate auction supports youth programs Valleyjournal ARLEE – Auctioneer JR Strand had never seen a three-way tie for the top honor at the Arlee Chocolate Lover's Festival, but he did this year af... SVN Auction Services awarded contract to support UDOT to meet mandate to sell surplus real property GlobeNewswire SVN Auction Services builds electronic online auction platform to enable the Utah Department of Transportation to accelerate and close sales of surplus real ... Heritage Auctions – Seldom Seen Selections: Rare 2nd Series Bechtler $5 Gold Coin CoinWeek America's first gold rush took place in the Piedmont area of North Carolina and Georgia in the 1820s and '30s. The expanding economy of the region. Phillips to Auction 164 Lots of 20th Century and Contemporary Art Barron's Phillips will auction 164 pieces of 20th century and contemporary art at an evening sale March 7 and a day sale March 8 in London. The auction will include ... Auction to benefit Denver Fair EphrataReview.com Photo by Alice Hummer The Auction Committee admires some of the larger items donated for their Feb. 23 event at Denver Fire Company. All proceeds benefit ... 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First-home buyers take charge at auctions as increased bank scrutiny causes investors to retreat Domain News The market displays \'renewed vigour\' as young buyers and upsizing families take advantage of declining investor numbers. Global Wine Auction Market Exceeds $479 Million in 2018 | Collecting News | Collecting Wine Spectator While 2018 was a volatile year for Wall Street, it was a winning year for wine auctions. Bidders paid record prices for a host of rarities ranging from Domaine de ... Auction for memorabilia at popular Mardi Gras Multiclub underway WPRI 12 Eyewitness News According to Salvadore Auctions website, the doors opened at 9 a.m. and bidding started at at 11 a.m. on Saturday. Candlelight Ball auction to raise money for APSU scholarships Clarksville Leaf Chronicle Every spring, the Austin Peay State University Candlelight Ball provides an evening of fine dining and dancing, while also allowing participants to support ... Silent Auction Will Benefit Programs At Linden House Ste. Genevieve Herald French Colonial America, the properties of the campus of the National Society of the Colonial Dames of America in the State of Missouri, will host a silent auction ... Copart buys former auto auction site for $3 million Buffalo News Copart, an online auto auction business, has bought a former auto auction property in the Town of Evans for $3 million. Copart purchased the former home of ... 3 White Tractors Sold Today on Illinois Farm Auction | Agweb.com AgWeb A whiteout today (February 16, 2019) at the George & Curtis Overcash estate and Larry Overcash farm auction in Canton, IL. Nope, I'm not talking whiteout as in ... Selling Heathrow's slots at auctions 'will push up fares' The Times Ministers are considering auctioning take-off and landing slots at an expanded Heathrow, despite warnings that such a move would inflate costs for airlines and ... FDM Auction Brings Dance Marathon to 61 Percent of its Goal Fordham Ram This year's Fordham Dance Marathon Auction (FDM), benefitting The Andrew McDonough Be Positive (B+) Foundation, brought the FDM team to 61 percent of ... SCS Winter Auction Packer football | News nwestiowa.com This football signed the 2018 Green Bay Packers will be up for bid during the Sheldon Christian School 2019 Winter Auction on Friday, Feb. 22. Auction Preview: The Amelia Island Auction at Bonhams, Fernandina Beach Golf Club, Mar 7 | Artinfo BLOUIN ARTINFO What: The Amelia Island Auction. Where: Bonhams, Fernandina Beach Golf Club, 3990 Amelia Island Parkway, Fernandina Beach FL 32034. When: Mar 7 ... Rare vase from 1893 Chicago World's Fair sells at auction for $110,000 to New York collector Chicago Tribune Made in Japan, exhibited at the Chicago World's Fair in 1893 and hiding in plain sight in a California seafood restaurant for nearly a century, a rare giant vase ... Feds auction off prized horses of ex-Venezuela treasurer who got rich as socialist country crumbled Fox News As Venezuela's path of socialism was going bust and millions of people were drowning in poverty without access to adequate healthcare or even food, a small ... Art auction funds scholarship in memory of beloved teacher Big Country Homepage A new scholarship is being organized in memory of beloved Wylie art teacher Stacy Horton Sanchez. You can help fund the scholarship for it's first students at a ... Arizona auctions sell $251 million worth of classic cars Phoenix Business Journal Arizona's collection of classic car auctions sold $251 million worth of cars during the past week, a total up about 1.2 percent increase from the previous year. Two Clallam parcels set for auction in Department of Natural Resources land exchange Peninsula Daily News Common School Trust to gain interest in 368 acres in Skagit County. Kure For Kassie Live Auction and Benefit Dinner - ABC 36 News WTVQ Kassie is a 34 year old mother of two who was diagnosed with Stage 3 esophageal cancer on her 34th birthday. It has now metastasized to her brain and has ... Amsterdam foreclosure auction bids top $141K The Recorder The Recorder - newspaper of the Montgomery County Region of New York and your best source for local news and information. Antigua Villa Heading to Auction Caribbean Journal A luxe Antigua villa is headed to auction, Caribbean Journal has learned: the Villa Nonsuch at Antigua's prestigious Nonsuch Bay. Buy Your Sweetheart A $500K Heart-Shaped Meteorite That Could Have Destroyed Siberia This Valentine's Day Fortune Christie's is auctioning off a heart-shaped meteorite that crashed into Siberia's Sikhote-Alin mountains on Valentine's Day. Jourdanton Chamber of Commerce BBQ/Auction Pleasanton Express Once again the The Jourdanton Chamber of Commerce would like to invite everyone to their annual BBQ & Auction that is fast approaching! Mark those ... Realtors' auction set for St. Demetrios | News, Sports, Jobs Warren Tribune Chronicle WABOR FUNDRAISER FOR MISSION: Warren Area Board of Realtors will hold a quarter auction fundraiser 7 p.m. Thursday at St. Demetrios Community Center ... BCSO Hosts Car Auction My Panhandle Those in need of a car were able to get some great deals early Saturday morning. Quora adds search-like keyword targeting, Auction Insights for advertisers Search Engine Land SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question and answer platform ... Auction of inflation-linked Treasury bonds RIKS 26 0216 Iceland Stock Exchange:RIK GlobeNewswire On Thursday, 21 February at 11:00 am, Government Debt Management will conduct an auction of Treasury bonds. In this auction Inflation-linked Treasury Bonds ... Boulevard Mall expected to go on auction block this spring WIVB.com - News 4 AMHERST, N.Y. (WIVB) - There could be some major changes coming to the Boulevard Mall in Amherst. The troubled mall is expected to go on the auction block ... Ft. Pierre Livestock Auction report | Markets High Plains Journal The Ft. Pierre Livestock Auction, Ft. Pierre, South Dakota, reported receipts of 5979 head selling Feb. 15, compared to 2569 head a week ago and 5558 head ... Online auction of seized Belgian bitcoin begins next week The Irish Times Wilsons Auctions secures contract to sell 315 coins of cryptocurrency. Auction set for kuleana on Zuckerberg estate Thegardenisland.com LIHUE — Several small land parcels located within the boundaries of Facebook CEO Mark Zuckerberg's 700-acre estate on the North Shore will be sold at a ... Marilyn Monroe & Joe DiMaggio's 1954 Honeymoon Album Up for Auction TMZ Marilyn Monroe and Joe DiMaggio's marriage only lasted 9 months, but their honeymoon memories live on. What you should consider when buying property at auction The South African There are great opportunities for buyers at property auctions, but you need to understand the rules of the game. Auction Preview: Lacquer, Jade, Bronze, Ink: The Irving Collection Day Sale at Christie's, New York, Mar 21 | Artinfo BLOUIN ARTINFO What: Lacquer, Jade, Bronze, Ink: The Irving Collection Day Sale. Where: Christie's; 20 Rockefeller Center. When: March 21; 10.00 am and 02.00 pm. Auction Preview: Furniture and Decorative Art at Dorotheum, Vienna, Mar 11 | Artinfo BLOUIN ARTINFO What: Furniture and Decorative Art. Where: Dorotheum; Dorotheergasse 17, 1010 Wien, Austria. When: March 11; 04.00 pm. Top lots of the sale: - An imposing ... Arkansas livestock auction summary | Markets High Plains Journal The summary of livestock auctions in Arkansas for the week ending Feb. 15, showed estimated receipts of 7605 head selling, compared to 5600 head a week ... Mario Klingemann's "Memories of Passersby I" up for auction Fast Company Mario Klingemann's “Memories of Passersby I” generates portraits using neural networks. But that's not what makes it art. George Washington's 'illustrious' hair goes up for auction Fox News A lock of hair from founding father George Washington is set to go up for auction next month and experts believe it could fetch a pretty penny. David Gilmour's guitar collection comes to auction Christie's David Gilmour's 1969 Black Fender Stratocaster has earned its place in rock'n'roll history. Known as 'The Black Strat', the guitar was purchased in 1970 at ... Ed Noble Parkway put up for auction Norman Transcript Ed Noble Parkway is going to the highest bidder. The property, officially called Parkway Plaza, will go up for auction on April 1. Ten-X Commercial, an online ... Ayrton Senna memorabilia smashes auction records New Atlas Three-time Formula One Champion Ayrton Senna continued to smash records 25 years after his death at Retromobile last weekend, setting new auction price ... NPA Opens Second California Auction Location Powersports Finance National Powersports Auction has opened an auction facility in Sacramento, Calif., Chief Operating Officer Jim Woodruff told Powersports Finance. 007 Lots You Can Buy In The Bond & Beyond Auction Forbes Memorabilia associated with James Bond and other vintage action stars hits the auction block on February 7th. A range of material from actual film-used props to ... McDonald's Auction: 'If you can pull it you can have it' Sunbury Daily Item LEWISBURG — Saturday's public auction at the soon-to-be-demolished McDonald's wasn't quite of the everything-must-go variety. Clark County auction scheduled for March 2 KLAS-TV Clark County will hold its first government auction of the year on Saturday, March 2. Third annual auction benefits QHS FFA Herald-Whig The third annual Quincy High School FFA auction will take place Thursday, Feb. 21, in the QHS cafeteria. |
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