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USP on eBay
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products. It is also just as vital to have a unique selling proposition on Ebay. I am amazed at the number of Ebay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on Ebay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on Ebay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F! What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after Ebay fees. That's a slim profit for an item that normally retails for $95. Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition." What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on Ebay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to Ebay success. About The Author Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.
MORE RESOURCES: Price guarantees are common at art auctions The Economist LADIES AND gentlemen”—the auctioneer scans the room one last time—“the Hockney is sold!” The hammer comes down at $90.3m (including fees). Last month ... From the sublime to the ridiculous: 13 unusual objects to be sold at auction in 2018 CNN Whether you're buying, selling or merely watching the drama unfold, a blockbuster auction is a thrilling thing. Here are some of the most unusual items to cross ... State holds unclaimed property auction ABC15 Arizona Unclaimed property turned over to the state will be on display for potential buyers this weekend. Kingston PD auctions off military hummer WVLT.TV Looking for a unique Christmas present? The Kingston Police Department may have just the thing for you--a military hummer. Ex-Judas Priest Guitarist K.K. Downing’s Guitar Auctions for $189,000 Rolling Stone Former Judas Priest guitarist K.K. Downing's 1967 Flying V has sold in a London auction for approximately $189,000, as Blabbermouth notes. It was on of 11 of ... Mexico cancels bidding on two oil and gas auctions Chron The Mexican government has cancelled bidding on two auctions that would have allowed hydraulic fracturing in the border state of Tamaulipas and brought ... Arizona Department of Revenue's unclaimed property auction set to kick off on Friday FOX 10 News Phoenix The Arizona Department of Revenue is gearing up for its annual unclaimed property auction, and there's thousands of unique items up for bid this year. FOX 10's ... Trump Auctions Off 150,000 Acres of Public Lands for Fracking Near Utah National Parks EcoWatch On Tuesday the Trump administration offered more than 150000 acres of public lands for fossil-fuel extraction near some of Utah's most iconic landscapes, ... 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Mexico oil auctions scrapped as leftist government flexes muscles Reuters MEXICO CITY (Reuters) - Mexico's energy regulator on Tuesday canceled two oil field auctions scheduled for February, after the new leftist government said it ... The Machine That Drives the Auction World The New York Times A blockbuster week of sales backed by third-party guarantees reassures the art world that the market is humming, if not booming. Marilyn Monroe memorabilia auction fetches more than $1.6M KOMO News LOS ANGELES (AP) — An auction of Marilyn Monroe memorabilia has earned more than $1.6 million, including $120,000 paid for a touring version of the ... Florida Home Once Listed For $159 Million Finally Sells At Auction Forbes Florida's Playa Vista Isle had an asking price of $159000000 and just sold at auction for the highest auction price on record in the U.S.. Selected Western livestock auctions | Livestock Auctions Capital Press Oregon. EUGENE. (Eugene Livestock Auction). Dec. 1. Head Count: 510. Comments: Slaughter Cows steady to $3 to $5 higher, Bred Cows stronger, Feeder ... Threadgill's World Headquarters Auctions Memorabilia Spectrum News AUSTIN, Texas — Hundreds of people attended Threadgill's World Headquarters auction Saturday, hoping to take home a piece of Austin history. Hundreds ... TVs, fireplace, appliances available at Lock it Up Storage Auctions on Dec. 14 Richland Source Lock it up storage will offer the following at public auction on Friday, Dec. 14 as a direct result of non-payment of their account. The undersigned has been ... Foreclosure auction of ex-Bear Lance Briggs' Northfield mansion OK'd Crain's Chicago Business The auction is March 1 for the 15-room home on an acre. Briggs has also has a Northbrook property in foreclosure. Zero Bids on Uptown Theatre in Final Days of Auction businessjournaldaily.com YOUNGSTOWN, Ohio -- With just two days left on the auction of the former Uptown Theatre, auctioneers are still waiting for the first bid. Threadgill's auctions off memorabilia with years worth of memories KXAN.com AUSTIN (KXAN) — Back when Congress Avenue was a barley-paved, two lane road, Threadgill's was becoming a place to play the guitar for anyone who would ... A bunch of Michigan land is going to auction, including a spot in Highland Hometownlife.com The auction also includes a couple of parcels in metro Detroit, in Oakland and Livingston counties. Coins, silver and baseball cards up for ADOR auction on Friday KTAR.com The Arizona Department of Revenue will hold a public auction Friday of unclaimed property from safe deposit boxes. Pearl Harbor museum auctions adventures AOPA Pilot December 5, 2018 By Jim Moore. A helicopter journey from Seattle to Oshkosh, Wisconsin, for EAA AirVenture and upset recovery training in jets are among the ... Things People Leave Behind: Forgotten Valuables Up for Auction Arizona Public Media Items up for bid include gold, silver, and collectibles left in safe deposit boxes. Mexico to cancel February auctions for oil, gas blocks including first shale areas: energy secretary Reuters MEXICO CITY (Reuters) - Mexico's energy secretary Rocio Nahle said on Saturday that President Andres Manuel Lopez Obrador's newly installed ... IPL 2019 auctions | Players with highest base price: 5 takeaways Livemint At the 2019 IPL auctions, all eyes will be on the figures that nine cricketers in the highest price bracket will command. Here are five takeaways from the exclusive ... Babe Ruth Family Consigns His Memorabilia to Yankee Stadium Auction Sports Collectors Daily Hunt Auctions announces a special Babe Ruth memorabilia auction, set to take place in June at Yankee Stadium with previously unknown items consigned ... The Car Auctions Are Getting Into the Era of Rad Jalopnik Look out, Bring A Trailer: there's a new (well, old) kid on the block ready to sell the over-moneyed masses their next pristinely kept Nissan 300ZX. RM Sotheby's ... Car used by LeBron James as high school senior going to auction ESPN The 2003 Hummer H2 used by LeBron James as a high school senior will hit the auction block and is expected to fetch over $100000. Bring home a piece of the Peabody; museum holding online auctions Yale News The Yale Peabody Museum of Natural History is preparing to undergo a comprehensive renovation. In preparation for that transformation, the museum will hold ... Heritage Auctions' Beverly Hills US Coins Signature Auction: Lots You Need to Know CoinWeek By Charles Morgan and Hubert Walker for CoinWeek ….. On December 13 and 14, Heritage Auctions will conduct their last U.S. Coins Signature Auction of the ... Sotheby's Magnificent Jewels Auction, Featuring Sinatra and Rockefeller Gems, Reaps $46.4 Million Forbes When jewels from big names such as Frank and Barbara Sinatra and Nelson and Happy Rockefeller come up for sale at auction, big things happen. Today's NY ... EBTH auctions Reds memorabilia - Cincinnati Business Courier Cincinnati Business Courier Cincinnati online estate sale auction house Everything but the House is giving the public a chance to own pieces of Reds history. Tim Brown Auctions His 1987 Heisman Trophy for $435K Breitbart News Former Notre Dame star Tim Brown's 1987 Heisman Trophy was purchased for $435000 at auction, TMZ Sports reported. Wheels: How dealer-only auctions work | Local Business News Conway Daily Sun The common assumption among consumers of used cars is that dealers get inventory from wholesale auctions, and that's frequently true. Wholesale, dealer-only ... Mexico Postpones Clean-Energy Auction Wall Street Journal MEXICO CITY—The Mexican government on Tuesday suspended a planned auction of long-term clean-energy contracts as the new administration of President ... A photo of Hitler posing with a girl of Jewish heritage auctions for $11,520 CNN This photograph of Adolf Hitler embracing a young Jewish girl who he called his "sweetheart" sold for $11520 this week. J.M. Davis Museum guns up for auction at Heritage Auctions on Dec. 9 Tulsa World About 140 collectible firearms from the J.M. Davis Museum are up for bid now through a Dec. 9 live auction date at the Heritage Auctions web site. Bid to play catch with Lorenzen among auctions MLB.com LAS VEGAS -- A charitable tradition during the Winter Meetings will continue this week, with the Reds offering once-in-a-lifetime types of experiences that fans ... EBTH auctions off historic Reds memorabilia WKRC TV Cincinnati CINCINNATI (Cincinnati Business Courier) - Cincinnati online estate sale auction house Everything but the House is giving the public a chance to own pieces of ... Say NO to NECEC online auction — User Submitted — Bangor Daily News — BDN Maine Bangor Daily News CARATUNK — Say NO to NECEC will be hosting an online auction from Dec. 14-17. All proceeds will go directly to the Say NO to NECEC nonprofit organization ... Enfield mall sold at auction for $10.85 million Journal Inquirer ENFIELD — The Enfield Square mall, which has been in a state of decline for years, was sold at auction Wednesday to an undisclosed buyer for $10.85 million. Online auctions key to wholesalers' future Automotive News Online auctions and the digital tools that accompany them are key to vehicle wholesalers' futures. How record-setting art auctions are ruining the old neighborhood The Washington Post Art critics generally hate it when an auction house sets a record. Thursday, at Christie's in New York, a painting by David Hockney fetched more than $90 million ... 390K acres up for auction today for offshore wind SouthCoastToday.com Three ocean areas totaling 390000 acres will be offered up by the federal government Thursday during an auction intended to attract the offshore wind industry ... Landmark Sonrise sign goes up for auction The State Journal-Register It looks like sunset for the Sonrise Donut neon sign that has welcomed visitors along one of Springfield's original stretches of Route 66 for nearly seven decades. Krugerrands, gold bullion and Rolex watches: U.S. Marshals Service auction kicks off The Journal News | LoHud.com Krugerrands, gold bullion and a Rolex: U.S. Marshals *Service* to auction off forfeited valuables. Yager auction draws a crowd | Local News Effingham Daily News EFFINGHAM — An array of sports and celebrity memorabilia caught the eye of one bidder at the Mike and Laurie Yager Estate Downsizing Auction on Friday. Marilyn Monroe memorabilia auction earns more than $1.6M Page Six An auction of Marilyn Monroe memorabilia has earned more than $1.6 million, including $120000 paid for a touring version of the actress' iconic white dress ... Einstein's religious views on display at 2 New York auctions Minneapolis Star Tribune NEW YORK — Did Albert Einstein believe in God? The famous physicist was constantly questioned about his religious beliefs during his lifetime. Two Einstein ... Boot That Almost Went to the Moon Goes Up for Auction Geek Prototype Apollo A7L lunar boot created for Neil Armstrong and the Apollo 11 mission is up for auction. (Photo Credit: RR Auction) ... India will auction 80 GW of solar, wind capacity by March 2020 pv magazine International The Indian Government plans to tender 60 GW of solar and 20 GW of wind capacity by March 2020. This would complete the planned auctions for its targets of ... Questions about consent loom after tech brothel auctions off robot’s virginity for $10K The Next Web People can pledge $10000 to be the first person to have sex with a robot at Eve's Robot Dreams brothel in California after receiving $155000 in funding. Items from Detroit's Cheli's Chili Bar to go up for auction WXYZ DETROIT (WXYZ) — Want to own a piece of the legendary Cheli's Chili Bar? Remaining items from the now closed Detroit bar will be up for auction Thursday, ... East Hampton Village Auction of Cottage East Hampton Star The summer rental of a coveted 613-square foot, one-bedroom, one-bath cottage at East Hampton Village Main Beach will be auctioned to the highest bidder ... Local consumers say they're owed thousands by Tompkins auction company The Ithaca Voice FREEVILLE, N.Y. — A Tompkins County-based auctioneer has been ordered to pay nearly $70,000 for taking items on consignment from a museum and not ... The first Mumbai Sotheby's auction hints at a promising future for India's art and design scene Business of Home This year brought a slew of international brands to the Indian design market—most notably Ikea—signifying a marked interest in the region for contemporary ... Castle-like Bluffton mansion listed for $9M will be sold ... in Hong Kong. Here’s why The Island Packet A castle-like mansion listed for sale for $9 million in Bluffton, South Carolina, will have a new owner in December after an auction in Hong Kong. The realty firm ... Austin Restaurant Threadgill’s Auctions Decades of Memorabilia Eater Austin The South Austin location of Threadgill's on 301 West Riverside will shut its doors this weekend, and begin the process of dismantling the historic restaurant. Blackburn McCafferty trophy, which Dayton and Xavier fought over for decades, up for auction Dayton Daily News Xavier University is auctioning off its copy of the Blackburn McCafferty Trophy, the rivalry trophy the Musketeers and the Dayton Flyers fought over for decades. Site of 2014 West Virginia chemical spill sold at auction Associated Press CHARLESTON, W.Va. (AP) — The former site of a company that spilled chemicals into a West Virginia river has been sold at auction for $375000. WOWK-TV ... 6 questions about tax foreclosure auction Wayne County needs to answer Detroit Free Press To fix the Wayne County tax foreclosure auction, you have to understand it. That's a problem. Frank Sinatra items, including 20-carat diamond engagement ring, make $9M hit at auction - USA TODAY Frank Sinatra items, including 20-carat diamond engagement ring, make $9M hit at auction USA TODAY The private treasures of Frank Sinatra and his wife, Barbara, were a multimillion-dollar hit at auction. Photos: Beachfront Galveston home heading to auction this month Houston Business Journal A beachfront home in Galveston is one of 18 properties in Concierge Auctions' second-annual December Sale, according to a press release. Located at 17007 ... 2020 Toyota Supra Teases Its Mirror To Promote Charity Auction Motor1.com If you want to be the very first person to have the 2020 Toyota Supra in your garage, prepare to bid for the privilege at the at the Barrett-Jackson Auction in ... Sharon Tate's wedding dress sells at auction for $56,000 CNN An anonymous buyer has bagged a ghoulish piece of movie memorabilia after winning an auction for actor Sharon Tate's wedding dress. Tate was murdered by ... Federal Auction of 5G Airwaves Gets Off to a Slow Start. Here's Why Fortune The 5G airwave license auction got off to a slow start, as few bidders offered the Federal Communications Commission much for the spectrum. Energy Auction Suspensions, Airport Cancellation Loom Over AMLO's First Week in Office Natural Gas Intelligence Mexican President Andrés Manuel López Obrador, who took office Dec. 1, had a tumultuous first week in office, with major implications for the energy sector. SEAFOOD AUCTION - News SouthCoastToday.com NEW BEDFORD — The Whaling City Seafood Display Auction handled 28163 pounds of fish, yesterday.SPECIES POUNDS PRICELarge Cod;3628 ... Auction House Pulls Luke Skywalker Lightsaber Amid Authenticity Concerns Fortune A Hollywood auction house has put the brakes on the sale of a Star Wars prop that was originally described as having been used by Luke Skywalker in the first ... Unclaimed items up for auction in Phoenix | Arizona News AZFamily The Arizona Department of Revenue will be auctioning off unclaimed items from inactive safe deposit boxes. Land in 20 Michigan counties available in DNR auction MLive.com Eighty-one parcels of land located throughout Northern Michigan and the Upper Peninsula are for sale in a sealed-bid auction hosted by the Department of ... The Biggest Winner of Auction Week and 12 Other Takeaways From New York’s $2 Billion Sales artnet News From the biggest winner to the most surprising pass, here are our parting observations from last week's auction marathon. artnet News, November 20, 2018. Baseball auction benefits WHAS Crusade for Children WHAS11.com Greg Galiette from the Louisville Bats stopped by with Bob Koetter of Koetter Construction and Santa Buddy the Elf to drop off a check raised for the WHAS ... San Angelo livestock auction report | Markets High Plains Journal The San Angelo Producers Livestock Auction Co., Report, San Angelo, Texas, reported receipts of 1010 head selling on Dec. 6, compared to 2173 head a week ... Barrett-Jackson to auction authentic David Ragan No. 38 Ford ESPN David Ragan announced today he will auction a 2018 race-used No. 38 Shriners Hospitals for Children Ford Fusion NASCAR racecar to benefit the children's ... Auction house cancels controversial rhino horn sale CNN International auction house Bonhams has canceled an upcoming sale of rhino products amid mounting pressure from environmental groups, it was announced ... Hometown Farmer - Wakonda farm toy auctions Siouxland News When you're a kid and you dream of being a farmer, it's fun to push little toy tractors and combines around the living room floor. You think those toys are worth ... Couple charged in bilking farm owner out of $388,725 in auction proceeds Wisconsin State Farmer OCONTO – An Shawano County couple faces prison time after bilking a farm owner out of nearly $390,000 worth of proceeds following a November 2015 ... IPL 2019: Mumbai Indians ask fans to send suggestions for IPL 2019 auctions. Here's what came up Times Now The IPL 2019 auctions will be held in Jaipur on December 18 which will see a total of 346 up for grabs at the auction table. 5 Bowlers who can be the show-stealers at the auctions Sportskeeda The teams are done with the releases and retentions and all eyes are now set on the IPL Auctions which is scheduled to be held on December 18, at Jaipur. After winning island vacation in silent auction, family feels taken The Boston Globe At first, it was a joyous occasion for the Greene family. They had made the winning bid at a silent auction for a week's vacation for 12 at a swanky beach resort in ... Auction Report: The Rolex Ref. 6062 'Dark Star' Is The Coolest Watch Of This Week's New York Auctions HODINKEE Christie's is selling this unbelievable triple calendar for the second time – and the results will be very interesting. Marilyn Monroe's Golden Globe sells for record $250,000 at auction Reuters (Reuters) - Marilyn Monroe's Golden Globe Award sold for a record-breaking $250,000 at Julien's Auctions in Beverly Hills, California, auction officials said late ... Mushy, Riyad shortlisted for IPL auctions The Daily Star Bangladesh's Mushfiqur Rahim and Mahmudullah Riyad have been shorlisted for the 2019 IPL auctions, scheduled to take place on December 18. In total 10 ... Vacant house in West Bridgewater sold at auction Enterprise News The Matfield Street house sat empty for two years, after the town foreclosed on it for decades of unpaid taxes. WEST BRIDGEWATER—The town sold a ... Is Australia's beloved home auction dying a slow death? The Australian Financial Review Australia's biggest real estate agent still sees auctions as a great way to sell but economists and statisticians see it differently. Recently closed Bartash Printing set to auction assets online Philadelphia Business Journal A little more than a week after Bartash Printing closed its doors in Southwest Philadelphia, the 66-year-old business is auctioning off its assets online. According ... 'Friday Night Lights' TV series props up for auction online Houston Chronicle This week the online auction house Screenbid posted nearly 300 props from the TV show "Friday Night Lights" onto its website and most of the prices are ... Tom Brady tops auction bids for 'My Cause, My Cleats' - NFL Nation- ESPN ESPN The auction bidding for the shoes Tom Brady wore against the Vikings is significantly higher than the cleats for other players. Early copy of DC comic fetches $20000 at Bruneau auction Warwick Beacon A copy of DC Comics Flash #105 (Feb.-Mar. 1959) in superb condition, with a grade of CBCS 9.0, soared to $20000 at a Toy & Comic Auction that featured many ... Royal Inn Property Goes For 310k At Auction (If Accepted) Smokey Barn News Royal Inn Property Goes For 310k At Auction (If Accepted). SPRINGFIELD TENNESSEE: (Smokey Barn News) – The opening bid was $250,000, the final bid ... Tesla Partners With Auction Companies To Manage Used Car Market CleanTechnica November 27th, 2018 by Steve Hanley. Car auctions move billions of dollars a year and are essential to the US automobile industry, yet operate out of the public ... Annabel's, London's Most Famous Club, Is Auctioning Off Its Iconic Decor TownandCountrymag.com A colllection of objects from Annabel's will go under the hammer at Christie's London, with estimated sales prices from £50 to £120000. Designer Nina Campbell ... Ava DuVernay, Kerry Washington and Others Team Up for Time's Up Auction The Source va DuVernay, Reese Witherspoon, Geena Davis, and Kerry Washington celebrate the anniversary of the Time's Up movement. |
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