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USP on eBay
If you have dabbled at all in the world of Internet marketing, you may have heard the term "unique selling proposition" or USP. USP is a technique that Internet marketers use to set themselves apart from the competition. Internet marketing is highly competitive and highly saturated. In order to be successful, it is vital that the Internet marketer present himself as being unique and different from his competitors especially when many of them are selling the same products. It is also just as vital to have a unique selling proposition on Ebay. I am amazed at the number of Ebay sellers that are either unaware or just don't care about the importance of having a unique selling proposition. A case in point: A while back, I was researching some products on Ebay from a wholesale company called B&F System. B&F System is a wholesale only company that carries a variety of brand name products. One of the brands they carry is called Maxam. I came across several Maxam leather jackets on Ebay while searching ended auctions. Now here's the kicker. About a dozen or so of these leather jacket auctions were exactly the same. They all used the same image of a guy modeling the jacket that was captured from the B&F website. They even used the exact ad copy used by B&F! What was the result? Only one of the sellers was able sell any jackets. The top bid was only $26. And since he purchased the jackets from B&F for $20, he made about $5.00 profit after Ebay fees. That's a slim profit for an item that normally retails for $95. Always keep in mind that the amount of effort you put fourth on you auctions will be in direct proportion to the amount of return you get from your auctions. The sellers who put up the jacket auctions put fourth little effort by using stock photos and ad copy from the B&F website, and therefore received little or no sales from their auctions. The sellers in this case might think that using stock photos makes their auctions look more professional. It's just the opposite. These auctions look very amateurish. Using a picture of someone modeling a garment will not entice people to bid on your auction. Using three or four high quality pictures of the actual item along with a detailed description will entice people to bid. Remember that buying apparel off the internet is not like buying music CD's or software. You don't need to worry if a CD will fit. You don't need to see multiple pictures of a box of software to know what you'll be getting. However, when selling apparel, good quality pictures and a detailed description are vital. You should use a good quality digital camera to take pictures of the item from different angles. If you're selling jackets or coats, include a picture of the lining as well. In your description, don't just say it's a large size. Give measurements of the garment including overall length, sleeve length and chest size. If you're going to specialize in apparel, it would be a good idea to purchase a form or clothing dummy to model your apparel. Doing these things will go a long way in setting you apart from the competition and establishing a "unique selling proposition." What ever you're thinking about selling, always look at your competition and think about how to set yourself apart. Remember that unless you're selling antiques on Ebay, there's always someone else who's trying to sell the same thing you're selling. Establishing your USP will put you on the road to Ebay success. About The Author Are You Tired of the scams and the get-rich-quick schemes? Greg Hayes is founding editor of http://www.mammothprofits.com/. Mammothprofits is the website devoted to helping others filter out the scams and become successful in a home based business.
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Second auction of Neil Armstrong's space memorabilia brings total amount sold to $7.5M Houston Chronicle A collection of first moonwalker Neil Armstrong's space memorabilia sold at auction this weekend for $2.34 million -- bringing the total amount purchased over ... Art Speculators Bid to Lose The Wall Street Journal David Geffen, Peter Brant and other collectors pledge to bid on art they want but new third-party backers aim to reap fees by getting outbid; “they don't know what ... Clark County holds government surplus auction News3LV Today, Clark County is holding a government surplus auction, where it is selling 304 vehicles and 580 lots of other miscellaneous items. The auction, which ... PMG certified notes from Lou Manzi Collection dominate auction Numismatic News Several of the notes from the Lou Manzi collection that were graded recently by PMG were sold rapidly at the Spink auction on Thursday May 9. The Lou Manzi ... 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UVA Business Major Auctions Off T-Shirt to Raise Money for Anti-Defamation League NBC 29 News A special T-shirt, created when the University of Virginia and its student body felt at their lowest, could now raise money for the Anti-Defamation League. 2002 John Deere 7610 Tractor Sold for Record Price Yesterday at Auction AgWeb Wow. About all you can say. Another new record high auction sale price recorded yesterday (May 18, 2019) in Jud, ND on a 2002 John Deere 7610 tractor with ... Original 'Star Wars' Vehicle Blueprints Hit Auction Block TMZ The original design blueprints to 3 major vehicles in George Lucas' classic 1977 space opera are up for auction. Man City to auction Pep Guardiola's winning 'coatigan' ESPN Pep Guardiola is preparing to part with an item of clothing that has accompanied him and Man City on the road to success this season. 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Google’s Move To First-Price Auctions Will Likely Put A Dent In Header Bidding AdExchanger “The Sell Sider” is a column written for the sell side of the digital media community. Today's column is written by Jean-François Bernard, co-founder and chief ... 5 Lots That Will Make or Break the Upcoming New York Auctions Artsy Next week, billions of dollars of art will be up for sale at New York City auction houses, and the performance of top lots will set the tone for the art market for the ... Tamil Nadu discom to halt wind and solar auctions Economic Times Instead, it will buy clean power from the Solar Energy Corporation of India (SECI) to fulfil Renewable Purchase Obligation, a senior state government official told ... Two CWHL teams open auctions for jerseys The Ice Garden Nearly 21 days after the news broke that the CWHL Board of Directors was ceasing operations of the 12-year-old league, the Markham Thunder and the Toronto ... EJ's Auction and Goodwill help local charities | Business Glendale Star Every Saturday, EJ's Auction and Appraisal is bustling with bidders who purchase estate items live at the full-*service* Glendale auction house or online. Mecum's Spring Classic brings collector cars to Indianapolis WTHR The Mecum Original Spring Classic begins Tuesday at the Indiana State Fairgrounds, bringing an estimated 2000 American muscle cars, classics, Corvettes and ... Jeff Koons' 'Rabbit' Breaks the Auction Record for Most Expensive Work by Living Artist Smithsonian.com Jeff Koons' “Rabbit,” a 3-foot-tall stainless steel sculpture reminiscent of a silver balloon animal, is officially the world's most expensive work by a living artist. Luxe $21 Million Dominican Republic Villa Heads to Auction Caribbean Journal An ultra-luxe villa in the Dominican Republic is headed to auction.Concierge Auctions is selling the property, a 17000-square-foot hilltop estate. Bonnie Springs auctions off remaining artifacts FOX5 Las Vegas LAS VEGAS (FOX5) - Bonnie Springs Ranch is set to auction off all of its antique artifacts starting Saturday, April 27 at The Arena inside Bonnie Springs. Developer begins auction of 236 Suffolk properties Newsday Tuesday, more than two thirds of the 124 properties auctioned went unsold. Another 112 will be auctioned Wednesday. Oldest 'Porsche' could sell for $20 million or more at auction Fox News The oldest surviving sports car built by Porsche, and first to wear the brand's name, is heading to auction this summer and expected to sell for a historic price. Jeff Koons ‘Rabbit’ Sets Auction Record for Most Expensive Work by Living Artist The New York Times A shiny stainless steel sculpture created by Jeff Koons in 1986, inspired by a child's inflatable toy, sold at Christie's on Wednesday night for $91.1 million with ... Ex-president Mugabe auctions off farm equipments africanews An advertsment by Ruby Auction in Zimbabwe let the cat out of the bag, making pubic plans that that former president Mugabe is auctioning off five combine ... US Treasury yields fall amid reports of Asian buying and upcoming auctions CNBC U.S. government debt yields fell Tuesday thanks to Asian interest in long-term notes and bonds and ahead of Friday's first look at U.S. economic output. Treasury ... Special Olympics Of Southern California To Auction Off Dream Home CBS Los Angeles Brian Erickson, a board member of the Special Olympics of Southern California, appeared on KCAL9 News on Sunday morning alongside Debi Anderson, ... This Georgian-Style Mansion In New York Will Be Sold At Auction With No Reserve Forbes A spectacular Georgian-style 19,000-square-foot mansion on 86 acres in Chappaqua in Westchester County, New York will be sold at auction on May 18th. Antiques Collector Bought Cheap “Fake” Picasso – Now Learns it could be Authentic - The Vintage News Antiques Collector Bought Cheap “Fake” Picasso – Now Learns it could be Authentic The Vintage News An extraordinary Pablo Picasso auction is about to take place. When Philip Stapleton, an antiques collector from Crawley, West Sussex, bought a painting. Sotheby's Hauls in $341.9 M. at Contemporary Auction, with SFMOMA's Rothko Selling for $50.1 M. - ARTnews Even as a U.S.–China trade war rages and the stock market continues through a volatile stretch, the contemporary art market is continuing to show unrelenting ... Baum School of Art to host 34th annual art auction 69News WFMZ-TV For the 34th year, various art pieces are up for sale at the Baum School of Art's art auction. Tauntons Silver City Galleria mall sold at foreclosure auction for $7.5 million The Providence Journal TAUNTON — Following a foreclosure auction Friday morning in the parking lot, the Silver City Galleria mall has a new owner.Brockton resident and investor ... Massive collection of 110 vintage muscle cars revealed in southwestern Iowa ahead of auction Des Moines Register Coyote Johnson of Red Oak, Iowa, is planning to auction off the massive collection of muscle cars he's spent his life collecting. 'Rarest Beatles record in the world' hits the auction block New York Post John Lennon's personal "butcher" edition of The Beatles "Yesterday and Today" album, considered by many musicologists to be the most rare Fab Four album in ... Biggest Little Dog Park Dog Silhouette Auction KTVN Today The Biggest Little Dog Park Coalition in Reno auctioned off 12 dog silhouettes which will be attached to the fence at the Biggest Little Dog Park. Michael Jackson autographed jacket may fetch $80K on auction block Fox Business Iconic rock memorabilia hits the auction block in New York City this weekend. Nearly 28,000-Square-Foot D.C.-Area Home to Hit Auction Block Mansion Global A 27,256-square-foot chateau in the Washington, D.C., area is headed to a live, on-site auction next month with no reserve. Most recently asking just under ... Marilyn Monroe’s lock of hair from 1959 up for auction New York Post A 60-year-old clipping of Marilyn Monroe's hair is up for auction – along with a photo of the blonde bombshell.The “very well preserved” hair is being offered by ... Fish auctions on FB Live? Yes, it's a thing in Malaysia and thousands are hooked | Malaysia Malay Mail Together with a few partners, Audrey Goo started MyFishMan which is an online seafood delivery *service*. — Picture by Choo Choy May. KUALA LUMPUR, May ... H. Wayne Huizenga’s mansion up for auction — with listed price reduced by millions Sun Sentinel An auction company is taking a crack at selling the waterfront estate of the late Fort Lauderdale billionaire H. Wayne Huizenga on Tuesday, with the bidding ... Developer to auction off 230 Suffolk properties Newsday Controversial real estate developer Robert Toussie plans to sell more than 230 parcels of land in Suffolk County at a two-day auction in Hauppauge next week. 3-T Auction to benefit Papa's Boots to be held Lewiston Sun Journal NORWAY — A 3-T Auction will be held at Norway Grange, 15 Whitman St., on Saturday, June 1. To start the evening off there will be a free meal of beans, hot ... A Stolen Letter Written by Alexander Hamilton in 1780 Resurfaces The New York Times A letter written by Alexander Hamilton during the Revolutionary War has resurfaced more than seven decades after the document was stolen from the ... David Tennant's Doctor Who Converse Sneakers Are Going Up for Auction Mental Floss You may never get the chance to own a working TARDIS, but you can buy the cream-colored Converse sneakers favored by Tenth Doctor David Tennant. Jerry Lewis estate ready for Las Vegas auction amid confusion Las Vegas Review-Journal The Las Vegas estate Jerry Lewis called home from 1982 until his death is up for sale, but the online listing has led to confusion among those interested in the ... Piece of JFK’s limo from Westport company pulled from Dallas auction Westport News WESTPORT — A piece of leather, apparently from the back seat of the limousine President John F. Kennedy was riding in when he was assassinated, has been ... Trump Radio Comes To CT; Former NFL Stars Home Set For Auction Patch.com Connecticut's Week In Review - Across Connecticut, CT - Historic farm opening new ice cream shop/ Restaurants close abruptly/ Mother-daughter win Lottery/ ... Old Tucson founder's movie memorabilia collection going up for auction Arizona Daily Star A treasure trove of Old Tucson movie memorabilia belonging to the Wild West attraction and film studio's founder, Robert Shelton, is up for grabs in an online ... Out and About: Local, regional art up for bid at Baum auction 69News WFMZ-TV See some of the finest of local and regional art at The Baum School of Art's 34th annual art auction. Fantasy Football: 2019 Early Auction Trends The Fantasy Footballers This is one of my favorite articles to write each year because just like a box of chocolates, you never know what you're going to get. Record-breaking seasons by ... Big results: Multimillion-dollar auction sales recorded despite election Domain News In a weekend of shock federal election results, there were also some surprising outcomes at auctions in capitals across the east coast of Australia. Despite the ... Customs auctions vehicles to 'raise money for the state' The Daily Star Lebanese Customs held its second auction of abandoned goods at Beirut Port in an effort to “raise money for the state,” agency head Badri Daher said Sunday. For the Auction-Weary: Eric Doeringer's 'Christy's' Sale Offers Bootleg Blue-Chip Art for Millions Less - ARTnews The good thing about my Rabbit is that if its gets scratched up, you can just blow it up again!” |
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